Reachout + OrgChartsJust managingexisting deals”Can’t reach otherdepartments /control sales cycleIncreasedPipeline90% YoYWhat is yourcurrentprocess forcoaching? ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfo HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeSuggest ContactAccuracy/SalesOsWhat parts ofyoursales processcurrently feelinconsistent?”No Deal/VisibilityCoachingCRO +VPSalesCro + VPSales +Sales OpsOver 6mo. salescycleHow are youkeepingyour CRMup todate?What elements doyou need tochangeto progress yourdeals?Workflows/SalesOsDatamanagementCRO +VP +Sales OpsLosingdeals tocompetitorsDir.Biz.DevCantPrioritizeBiz OppsVP Sales+ DirSales OpsCantCreatePipeline Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingBad nocontact data,cant reachDM'sRevenue issporadic/inconsistentWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""MindTickleCaseStudy -ow do youmeasurethe health ofanopportunity?How dodepartmentsshareinfo ondeals?IncreasedPipeline40% YoYChorusTrackersWhat triggeredthis concern?Currentprocess forcoaching?Figuringout LeadRouting  StalledDeals/LongSalesCycleVPSales +Dir. BizEstablishing“SalesTerritories"InaccuratereportingLack ofconsistentSalesPresenceIntentLowConversionhat do you feeliscontributing toa lowconversion/winrate?BuyingCommitteeWhat areyour currentmethods forgatheringdata?"How are youmeasuring theprogression ofyourdeals?CantColdCallWhere areasdoesyour team lackvisibility oncustomers?”How are youcurrentlyroutingleads?What InfoDoes yourteamneed?Reachout + OrgChartsJust managingexisting deals”Can’t reach otherdepartments /control sales cycleIncreasedPipeline90% YoYWhat is yourcurrentprocess forcoaching? ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfo HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeSuggest ContactAccuracy/SalesOsWhat parts ofyoursales processcurrently feelinconsistent?”No Deal/VisibilityCoachingCRO +VPSalesCro + VPSales +Sales OpsOver 6mo. salescycleHow are youkeepingyour CRMup todate?What elements doyou need tochangeto progress yourdeals?Workflows/SalesOsDatamanagementCRO +VP +Sales OpsLosingdeals tocompetitorsDir.Biz.DevCantPrioritizeBiz OppsVP Sales+ DirSales OpsCantCreatePipeline Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingBad nocontact data,cant reachDM'sRevenue issporadic/inconsistentWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""MindTickleCaseStudy -ow do youmeasurethe health ofanopportunity?How dodepartmentsshareinfo ondeals?IncreasedPipeline40% YoYChorusTrackersWhat triggeredthis concern?Currentprocess forcoaching?Figuringout LeadRouting  StalledDeals/LongSalesCycleVPSales +Dir. BizEstablishing“SalesTerritories"InaccuratereportingLack ofconsistentSalesPresenceIntentLowConversionhat do you feeliscontributing toa lowconversion/winrate?BuyingCommitteeWhat areyour currentmethods forgatheringdata?"How are youmeasuring theprogression ofyourdeals?CantColdCallWhere areasdoesyour team lackvisibility oncustomers?”How are youcurrentlyroutingleads?What InfoDoes yourteamneed?

Persona - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Reach out + Org Charts
  2. Just managing existing deals” Can’t reach other departments / control sales cycle
  3. Increased Pipeline 90% YoY
  4. What is your current process for coaching?
  5. ProductBoard Case Study - $100k and 65 new Opps in 60 days after implementing ZoomInfo
  6. HotelEngine Case Study - 5x increase in productivity / 2.5x increase in deal size
  7. Suggest Contact Accuracy/SalesOs
  8. What parts of your sales process currently feel inconsistent?”
  9. No Deal/ Visibility Coaching
  10. CRO + VP Sales
  11. Cro + VP Sales + Sales Ops
  12. Over 6 mo. sales cycle
  13. How are you keeping your CRM up to date?
  14. What elements do you need to change to progress your deals?
  15. Workflows/SalesOs
  16. Data management
  17. CRO + VP + Sales Ops
  18. Losing deals to competitors
  19. Dir. Biz. Dev
  20. Cant Prioritize Biz Opps
  21. VP Sales + Dir Sales Ops
  22. Cant Create Pipeline
  23. Hudl Case Study - 75% time saved on Deal Analysis / Vastly Improved Employee Onboarding
  24. Bad no contact data, cant reach DM's
  25. Revenue is sporadic/ inconsistent
  26. What is your current win rate?” (Average win rate is roughly 47%""
  27. MindTickle Case Study -
  28. ow do you measure the health of an opportunity?
  29. How do departments share info on deals?
  30. Increased Pipeline 40% YoY
  31. Chorus Trackers
  32. What triggered this concern? Current process for coaching?
  33. Figuring out Lead Routing
  34. Stalled Deals/Long Sales Cycle
  35. VP Sales + Dir. Biz
  36. Establishing “Sales Territories"
  37. Inaccurate reporting
  38. Lack of consistent Sales Presence
  39. Intent
  40. Low Conversion
  41. hat do you feel is contributing to a low conversion/win rate?
  42. Buying Committee
  43. What are your current methods for gathering data?
  44. "How are you measuring the progression of your deals?
  45. Cant Cold Call
  46. Where areas does your team lack visibility on customers?”
  47. How are you currently routing leads?
  48. What Info Does your team need?