IncreasedPipeline90% YoYInaccuratereportingNo Deal/VisibilityCoachingCRO +VP +Sales OpsCRO +VPSalesCantPrioritizeBiz OppsDatamanagementWhat is yourcurrentprocess forcoaching?Reachout + OrgChartsSuggest ContactAccuracy/SalesOsDir.Biz.DevWorkflows/SalesOsCro + VPSales +Sales OpsCantColdCallEstablishing“SalesTerritories"IncreasedPipeline40% YoY ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfo HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeVP Sales+ DirSales OpsMindTickleCaseStudy -What parts ofyoursales processcurrently feelinconsistent?”hat do you feeliscontributing toa lowconversion/winrate?Lack ofconsistentSalesPresenceWhat InfoDoes yourteamneed?CantCreatePipeline Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingWhere areasdoesyour team lackvisibility oncustomers?”"How are youmeasuring theprogression ofyourdeals?How dodepartmentsshareinfo ondeals?Losingdeals tocompetitorsRevenue issporadic/inconsistentow do youmeasurethe health ofanopportunity?Over 6mo. salescycleIntentWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""How are youcurrentlyroutingleads?StalledDeals/LongSalesCycleFiguringout LeadRouting  What elements doyou need tochangeto progress yourdeals?LowConversionWhat triggeredthis concern?Currentprocess forcoaching?Bad nocontact data,cant reachDM'sBuyingCommitteeChorusTrackersHow are youkeepingyour CRMup todate?What areyour currentmethods forgatheringdata?VPSales +Dir. BizJust managingexisting deals”Can’t reach otherdepartments /control sales cycleIncreasedPipeline90% YoYInaccuratereportingNo Deal/VisibilityCoachingCRO +VP +Sales OpsCRO +VPSalesCantPrioritizeBiz OppsDatamanagementWhat is yourcurrentprocess forcoaching?Reachout + OrgChartsSuggest ContactAccuracy/SalesOsDir.Biz.DevWorkflows/SalesOsCro + VPSales +Sales OpsCantColdCallEstablishing“SalesTerritories"IncreasedPipeline40% YoY ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfo HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeVP Sales+ DirSales OpsMindTickleCaseStudy -What parts ofyoursales processcurrently feelinconsistent?”hat do you feeliscontributing toa lowconversion/winrate?Lack ofconsistentSalesPresenceWhat InfoDoes yourteamneed?CantCreatePipeline Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingWhere areasdoesyour team lackvisibility oncustomers?”"How are youmeasuring theprogression ofyourdeals?How dodepartmentsshareinfo ondeals?Losingdeals tocompetitorsRevenue issporadic/inconsistentow do youmeasurethe health ofanopportunity?Over 6mo. salescycleIntentWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""How are youcurrentlyroutingleads?StalledDeals/LongSalesCycleFiguringout LeadRouting  What elements doyou need tochangeto progress yourdeals?LowConversionWhat triggeredthis concern?Currentprocess forcoaching?Bad nocontact data,cant reachDM'sBuyingCommitteeChorusTrackersHow are youkeepingyour CRMup todate?What areyour currentmethods forgatheringdata?VPSales +Dir. BizJust managingexisting deals”Can’t reach otherdepartments /control sales cycle

Persona - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Increased Pipeline 90% YoY
  2. Inaccurate reporting
  3. No Deal/ Visibility Coaching
  4. CRO + VP + Sales Ops
  5. CRO + VP Sales
  6. Cant Prioritize Biz Opps
  7. Data management
  8. What is your current process for coaching?
  9. Reach out + Org Charts
  10. Suggest Contact Accuracy/SalesOs
  11. Dir. Biz. Dev
  12. Workflows/SalesOs
  13. Cro + VP Sales + Sales Ops
  14. Cant Cold Call
  15. Establishing “Sales Territories"
  16. Increased Pipeline 40% YoY
  17. ProductBoard Case Study - $100k and 65 new Opps in 60 days after implementing ZoomInfo
  18. HotelEngine Case Study - 5x increase in productivity / 2.5x increase in deal size
  19. VP Sales + Dir Sales Ops
  20. MindTickle Case Study -
  21. What parts of your sales process currently feel inconsistent?”
  22. hat do you feel is contributing to a low conversion/win rate?
  23. Lack of consistent Sales Presence
  24. What Info Does your team need?
  25. Cant Create Pipeline
  26. Hudl Case Study - 75% time saved on Deal Analysis / Vastly Improved Employee Onboarding
  27. Where areas does your team lack visibility on customers?”
  28. "How are you measuring the progression of your deals?
  29. How do departments share info on deals?
  30. Losing deals to competitors
  31. Revenue is sporadic/ inconsistent
  32. ow do you measure the health of an opportunity?
  33. Over 6 mo. sales cycle
  34. Intent
  35. What is your current win rate?” (Average win rate is roughly 47%""
  36. How are you currently routing leads?
  37. Stalled Deals/Long Sales Cycle
  38. Figuring out Lead Routing
  39. What elements do you need to change to progress your deals?
  40. Low Conversion
  41. What triggered this concern? Current process for coaching?
  42. Bad no contact data, cant reach DM's
  43. Buying Committee
  44. Chorus Trackers
  45. How are you keeping your CRM up to date?
  46. What are your current methods for gathering data?
  47. VP Sales + Dir. Biz
  48. Just managing existing deals” Can’t reach other departments / control sales cycle