IncreasedPipeline40% YoYWhat areyour currentmethods forgatheringdata?"How are youmeasuring theprogression ofyourdeals?LowConversionWhat InfoDoes yourteamneed?Over 6mo. salescycleHow dodepartmentsshareinfo ondeals?ChorusTrackersBad nocontact data,cant reachDM'sWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""How are youkeepingyour CRMup todate?No Deal/VisibilityCoachingWorkflows/SalesOsCantCreatePipeline HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeSuggest ContactAccuracy/SalesOsow do youmeasurethe health ofanopportunity?Just managingexisting deals”Can’t reach otherdepartments /control sales cycleCantColdCallWhat parts ofyoursales processcurrently feelinconsistent?”VP Sales+ DirSales OpsMindTickleCaseStudy -How are youcurrentlyroutingleads?CRO +VP +Sales OpsDatamanagementCantPrioritizeBiz Opps ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoStalledDeals/LongSalesCycleIntenthat do you feeliscontributing toa lowconversion/winrate?Establishing“SalesTerritories"Losingdeals tocompetitorsWhat is yourcurrentprocess forcoaching?BuyingCommitteeWhat triggeredthis concern?Currentprocess forcoaching?IncreasedPipeline90% YoY Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingFiguringout LeadRouting  Revenue issporadic/inconsistentDir.Biz.DevCro + VPSales +Sales OpsVPSales +Dir. BizReachout + OrgChartsLack ofconsistentSalesPresenceWhat elements doyou need tochangeto progress yourdeals?InaccuratereportingCRO +VPSalesWhere areasdoesyour team lackvisibility oncustomers?”IncreasedPipeline40% YoYWhat areyour currentmethods forgatheringdata?"How are youmeasuring theprogression ofyourdeals?LowConversionWhat InfoDoes yourteamneed?Over 6mo. salescycleHow dodepartmentsshareinfo ondeals?ChorusTrackersBad nocontact data,cant reachDM'sWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""How are youkeepingyour CRMup todate?No Deal/VisibilityCoachingWorkflows/SalesOsCantCreatePipeline HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeSuggest ContactAccuracy/SalesOsow do youmeasurethe health ofanopportunity?Just managingexisting deals”Can’t reach otherdepartments /control sales cycleCantColdCallWhat parts ofyoursales processcurrently feelinconsistent?”VP Sales+ DirSales OpsMindTickleCaseStudy -How are youcurrentlyroutingleads?CRO +VP +Sales OpsDatamanagementCantPrioritizeBiz Opps ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoStalledDeals/LongSalesCycleIntenthat do you feeliscontributing toa lowconversion/winrate?Establishing“SalesTerritories"Losingdeals tocompetitorsWhat is yourcurrentprocess forcoaching?BuyingCommitteeWhat triggeredthis concern?Currentprocess forcoaching?IncreasedPipeline90% YoY Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingFiguringout LeadRouting  Revenue issporadic/inconsistentDir.Biz.DevCro + VPSales +Sales OpsVPSales +Dir. BizReachout + OrgChartsLack ofconsistentSalesPresenceWhat elements doyou need tochangeto progress yourdeals?InaccuratereportingCRO +VPSalesWhere areasdoesyour team lackvisibility oncustomers?”

Persona - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Increased Pipeline 40% YoY
  2. What are your current methods for gathering data?
  3. "How are you measuring the progression of your deals?
  4. Low Conversion
  5. What Info Does your team need?
  6. Over 6 mo. sales cycle
  7. How do departments share info on deals?
  8. Chorus Trackers
  9. Bad no contact data, cant reach DM's
  10. What is your current win rate?” (Average win rate is roughly 47%""
  11. How are you keeping your CRM up to date?
  12. No Deal/ Visibility Coaching
  13. Workflows/SalesOs
  14. Cant Create Pipeline
  15. HotelEngine Case Study - 5x increase in productivity / 2.5x increase in deal size
  16. Suggest Contact Accuracy/SalesOs
  17. ow do you measure the health of an opportunity?
  18. Just managing existing deals” Can’t reach other departments / control sales cycle
  19. Cant Cold Call
  20. What parts of your sales process currently feel inconsistent?”
  21. VP Sales + Dir Sales Ops
  22. MindTickle Case Study -
  23. How are you currently routing leads?
  24. CRO + VP + Sales Ops
  25. Data management
  26. Cant Prioritize Biz Opps
  27. ProductBoard Case Study - $100k and 65 new Opps in 60 days after implementing ZoomInfo
  28. Stalled Deals/Long Sales Cycle
  29. Intent
  30. hat do you feel is contributing to a low conversion/win rate?
  31. Establishing “Sales Territories"
  32. Losing deals to competitors
  33. What is your current process for coaching?
  34. Buying Committee
  35. What triggered this concern? Current process for coaching?
  36. Increased Pipeline 90% YoY
  37. Hudl Case Study - 75% time saved on Deal Analysis / Vastly Improved Employee Onboarding
  38. Figuring out Lead Routing
  39. Revenue is sporadic/ inconsistent
  40. Dir. Biz. Dev
  41. Cro + VP Sales + Sales Ops
  42. VP Sales + Dir. Biz
  43. Reach out + Org Charts
  44. Lack of consistent Sales Presence
  45. What elements do you need to change to progress your deals?
  46. Inaccurate reporting
  47. CRO + VP Sales
  48. Where areas does your team lack visibility on customers?”