CantCreatePipeline ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoWhat parts ofyoursales processcurrently feelinconsistent?”CantPrioritizeBiz OppsFiguringout LeadRouting  CantColdCallIncreasedPipeline40% YoYOver 6mo. salescycleCRO +VP +Sales OpsJust managingexisting deals”Can’t reach otherdepartments /control sales cycleSuggest ContactAccuracy/SalesOsWhere areasdoesyour team lackvisibility oncustomers?”VPSales +Dir. BizChorusTrackersWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""VP Sales+ DirSales OpsMindTickleCaseStudy -How dodepartmentsshareinfo ondeals?What triggeredthis concern?Currentprocess forcoaching?Dir.Biz.DevEstablishing“SalesTerritories"CRO +VPSalesWorkflows/SalesOsRevenue issporadic/inconsistentBad nocontact data,cant reachDM'sIntent Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingInaccuratereportingWhat elements doyou need tochangeto progress yourdeals?Lack ofconsistentSalesPresenceNo Deal/VisibilityCoachingHow are youkeepingyour CRMup todate?DatamanagementLosingdeals tocompetitorsWhat areyour currentmethods forgatheringdata?Reachout + OrgChartshat do you feeliscontributing toa lowconversion/winrate?What InfoDoes yourteamneed?LowConversionStalledDeals/LongSalesCycleCro + VPSales +Sales Ops"How are youmeasuring theprogression ofyourdeals?What is yourcurrentprocess forcoaching? HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeIncreasedPipeline90% YoYBuyingCommitteeow do youmeasurethe health ofanopportunity?How are youcurrentlyroutingleads?CantCreatePipeline ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoWhat parts ofyoursales processcurrently feelinconsistent?”CantPrioritizeBiz OppsFiguringout LeadRouting  CantColdCallIncreasedPipeline40% YoYOver 6mo. salescycleCRO +VP +Sales OpsJust managingexisting deals”Can’t reach otherdepartments /control sales cycleSuggest ContactAccuracy/SalesOsWhere areasdoesyour team lackvisibility oncustomers?”VPSales +Dir. BizChorusTrackersWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""VP Sales+ DirSales OpsMindTickleCaseStudy -How dodepartmentsshareinfo ondeals?What triggeredthis concern?Currentprocess forcoaching?Dir.Biz.DevEstablishing“SalesTerritories"CRO +VPSalesWorkflows/SalesOsRevenue issporadic/inconsistentBad nocontact data,cant reachDM'sIntent Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingInaccuratereportingWhat elements doyou need tochangeto progress yourdeals?Lack ofconsistentSalesPresenceNo Deal/VisibilityCoachingHow are youkeepingyour CRMup todate?DatamanagementLosingdeals tocompetitorsWhat areyour currentmethods forgatheringdata?Reachout + OrgChartshat do you feeliscontributing toa lowconversion/winrate?What InfoDoes yourteamneed?LowConversionStalledDeals/LongSalesCycleCro + VPSales +Sales Ops"How are youmeasuring theprogression ofyourdeals?What is yourcurrentprocess forcoaching? HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeIncreasedPipeline90% YoYBuyingCommitteeow do youmeasurethe health ofanopportunity?How are youcurrentlyroutingleads?

Persona - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Cant Create Pipeline
  2. ProductBoard Case Study - $100k and 65 new Opps in 60 days after implementing ZoomInfo
  3. What parts of your sales process currently feel inconsistent?”
  4. Cant Prioritize Biz Opps
  5. Figuring out Lead Routing
  6. Cant Cold Call
  7. Increased Pipeline 40% YoY
  8. Over 6 mo. sales cycle
  9. CRO + VP + Sales Ops
  10. Just managing existing deals” Can’t reach other departments / control sales cycle
  11. Suggest Contact Accuracy/SalesOs
  12. Where areas does your team lack visibility on customers?”
  13. VP Sales + Dir. Biz
  14. Chorus Trackers
  15. What is your current win rate?” (Average win rate is roughly 47%""
  16. VP Sales + Dir Sales Ops
  17. MindTickle Case Study -
  18. How do departments share info on deals?
  19. What triggered this concern? Current process for coaching?
  20. Dir. Biz. Dev
  21. Establishing “Sales Territories"
  22. CRO + VP Sales
  23. Workflows/SalesOs
  24. Revenue is sporadic/ inconsistent
  25. Bad no contact data, cant reach DM's
  26. Intent
  27. Hudl Case Study - 75% time saved on Deal Analysis / Vastly Improved Employee Onboarding
  28. Inaccurate reporting
  29. What elements do you need to change to progress your deals?
  30. Lack of consistent Sales Presence
  31. No Deal/ Visibility Coaching
  32. How are you keeping your CRM up to date?
  33. Data management
  34. Losing deals to competitors
  35. What are your current methods for gathering data?
  36. Reach out + Org Charts
  37. hat do you feel is contributing to a low conversion/win rate?
  38. What Info Does your team need?
  39. Low Conversion
  40. Stalled Deals/Long Sales Cycle
  41. Cro + VP Sales + Sales Ops
  42. "How are you measuring the progression of your deals?
  43. What is your current process for coaching?
  44. HotelEngine Case Study - 5x increase in productivity / 2.5x increase in deal size
  45. Increased Pipeline 90% YoY
  46. Buying Committee
  47. ow do you measure the health of an opportunity?
  48. How are you currently routing leads?