BuyingCommitteeLack ofconsistentSalesPresenceLowConversionVP Sales+ DirSales OpsBad nocontact data,cant reachDM's HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeDir.Biz.DevNo Deal/VisibilityCoaching"How are youmeasuring theprogression ofyourdeals?hat do you feeliscontributing toa lowconversion/winrate?Over 6mo. salescycleWhat areyour currentmethods forgatheringdata?MindTickleCaseStudy -Cro + VPSales +Sales OpsCRO +VPSalesWhat is yourcurrentprocess forcoaching?ow do youmeasurethe health ofanopportunity?InaccuratereportingCantPrioritizeBiz OppsReachout + OrgChartsDatamanagementRevenue issporadic/inconsistentVPSales +Dir. BizSuggest ContactAccuracy/SalesOsLosingdeals tocompetitors ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoCantCreatePipelineCRO +VP +Sales OpsWhat triggeredthis concern?Currentprocess forcoaching?How are youcurrentlyroutingleads?ChorusTrackersIntentWorkflows/SalesOsIncreasedPipeline90% YoYIncreasedPipeline40% YoYEstablishing“SalesTerritories"Figuringout LeadRouting  StalledDeals/LongSalesCycleCantColdCallWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""What parts ofyoursales processcurrently feelinconsistent?”What InfoDoes yourteamneed?How are youkeepingyour CRMup todate?Where areasdoesyour team lackvisibility oncustomers?”What elements doyou need tochangeto progress yourdeals?Just managingexisting deals”Can’t reach otherdepartments /control sales cycleHow dodepartmentsshareinfo ondeals? Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingBuyingCommitteeLack ofconsistentSalesPresenceLowConversionVP Sales+ DirSales OpsBad nocontact data,cant reachDM's HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeDir.Biz.DevNo Deal/VisibilityCoaching"How are youmeasuring theprogression ofyourdeals?hat do you feeliscontributing toa lowconversion/winrate?Over 6mo. salescycleWhat areyour currentmethods forgatheringdata?MindTickleCaseStudy -Cro + VPSales +Sales OpsCRO +VPSalesWhat is yourcurrentprocess forcoaching?ow do youmeasurethe health ofanopportunity?InaccuratereportingCantPrioritizeBiz OppsReachout + OrgChartsDatamanagementRevenue issporadic/inconsistentVPSales +Dir. BizSuggest ContactAccuracy/SalesOsLosingdeals tocompetitors ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoCantCreatePipelineCRO +VP +Sales OpsWhat triggeredthis concern?Currentprocess forcoaching?How are youcurrentlyroutingleads?ChorusTrackersIntentWorkflows/SalesOsIncreasedPipeline90% YoYIncreasedPipeline40% YoYEstablishing“SalesTerritories"Figuringout LeadRouting  StalledDeals/LongSalesCycleCantColdCallWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""What parts ofyoursales processcurrently feelinconsistent?”What InfoDoes yourteamneed?How are youkeepingyour CRMup todate?Where areasdoesyour team lackvisibility oncustomers?”What elements doyou need tochangeto progress yourdeals?Just managingexisting deals”Can’t reach otherdepartments /control sales cycleHow dodepartmentsshareinfo ondeals? Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboarding

Persona - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Buying Committee
  2. Lack of consistent Sales Presence
  3. Low Conversion
  4. VP Sales + Dir Sales Ops
  5. Bad no contact data, cant reach DM's
  6. HotelEngine Case Study - 5x increase in productivity / 2.5x increase in deal size
  7. Dir. Biz. Dev
  8. No Deal/ Visibility Coaching
  9. "How are you measuring the progression of your deals?
  10. hat do you feel is contributing to a low conversion/win rate?
  11. Over 6 mo. sales cycle
  12. What are your current methods for gathering data?
  13. MindTickle Case Study -
  14. Cro + VP Sales + Sales Ops
  15. CRO + VP Sales
  16. What is your current process for coaching?
  17. ow do you measure the health of an opportunity?
  18. Inaccurate reporting
  19. Cant Prioritize Biz Opps
  20. Reach out + Org Charts
  21. Data management
  22. Revenue is sporadic/ inconsistent
  23. VP Sales + Dir. Biz
  24. Suggest Contact Accuracy/SalesOs
  25. Losing deals to competitors
  26. ProductBoard Case Study - $100k and 65 new Opps in 60 days after implementing ZoomInfo
  27. Cant Create Pipeline
  28. CRO + VP + Sales Ops
  29. What triggered this concern? Current process for coaching?
  30. How are you currently routing leads?
  31. Chorus Trackers
  32. Intent
  33. Workflows/SalesOs
  34. Increased Pipeline 90% YoY
  35. Increased Pipeline 40% YoY
  36. Establishing “Sales Territories"
  37. Figuring out Lead Routing
  38. Stalled Deals/Long Sales Cycle
  39. Cant Cold Call
  40. What is your current win rate?” (Average win rate is roughly 47%""
  41. What parts of your sales process currently feel inconsistent?”
  42. What Info Does your team need?
  43. How are you keeping your CRM up to date?
  44. Where areas does your team lack visibility on customers?”
  45. What elements do you need to change to progress your deals?
  46. Just managing existing deals” Can’t reach other departments / control sales cycle
  47. How do departments share info on deals?
  48. Hudl Case Study - 75% time saved on Deal Analysis / Vastly Improved Employee Onboarding