What InfoDoes yourteamneed?"How are youmeasuring theprogression ofyourdeals? Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboarding ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoDir.Biz.DevCRO +VP +Sales OpsCantPrioritizeBiz OppsWhat triggeredthis concern?Currentprocess forcoaching?VPSales +Dir. BizRevenue issporadic/inconsistentStalledDeals/LongSalesCycle HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeow do youmeasurethe health ofanopportunity?hat do you feeliscontributing toa lowconversion/winrate?MindTickleCaseStudy -How are youkeepingyour CRMup todate?Lack ofconsistentSalesPresenceOver 6mo. salescycleWhat parts ofyoursales processcurrently feelinconsistent?”Suggest ContactAccuracy/SalesOsCantColdCallChorusTrackersInaccuratereportingLosingdeals tocompetitorsHow are youcurrentlyroutingleads?What is yourcurrentwin rate?”(Averagewin rate is roughly47%""LowConversionVP Sales+ DirSales OpsEstablishing“SalesTerritories"Figuringout LeadRouting  CantCreatePipelineReachout + OrgChartsCro + VPSales +Sales OpsJust managingexisting deals”Can’t reach otherdepartments /control sales cycleWhere areasdoesyour team lackvisibility oncustomers?”What areyour currentmethods forgatheringdata?CRO +VPSalesIncreasedPipeline90% YoYIntentBuyingCommitteeBad nocontact data,cant reachDM'sWorkflows/SalesOsWhat is yourcurrentprocess forcoaching?DatamanagementNo Deal/VisibilityCoachingWhat elements doyou need tochangeto progress yourdeals?How dodepartmentsshareinfo ondeals?IncreasedPipeline40% YoYWhat InfoDoes yourteamneed?"How are youmeasuring theprogression ofyourdeals? Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboarding ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoDir.Biz.DevCRO +VP +Sales OpsCantPrioritizeBiz OppsWhat triggeredthis concern?Currentprocess forcoaching?VPSales +Dir. BizRevenue issporadic/inconsistentStalledDeals/LongSalesCycle HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeow do youmeasurethe health ofanopportunity?hat do you feeliscontributing toa lowconversion/winrate?MindTickleCaseStudy -How are youkeepingyour CRMup todate?Lack ofconsistentSalesPresenceOver 6mo. salescycleWhat parts ofyoursales processcurrently feelinconsistent?”Suggest ContactAccuracy/SalesOsCantColdCallChorusTrackersInaccuratereportingLosingdeals tocompetitorsHow are youcurrentlyroutingleads?What is yourcurrentwin rate?”(Averagewin rate is roughly47%""LowConversionVP Sales+ DirSales OpsEstablishing“SalesTerritories"Figuringout LeadRouting  CantCreatePipelineReachout + OrgChartsCro + VPSales +Sales OpsJust managingexisting deals”Can’t reach otherdepartments /control sales cycleWhere areasdoesyour team lackvisibility oncustomers?”What areyour currentmethods forgatheringdata?CRO +VPSalesIncreasedPipeline90% YoYIntentBuyingCommitteeBad nocontact data,cant reachDM'sWorkflows/SalesOsWhat is yourcurrentprocess forcoaching?DatamanagementNo Deal/VisibilityCoachingWhat elements doyou need tochangeto progress yourdeals?How dodepartmentsshareinfo ondeals?IncreasedPipeline40% YoY

Persona - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. What Info Does your team need?
  2. "How are you measuring the progression of your deals?
  3. Hudl Case Study - 75% time saved on Deal Analysis / Vastly Improved Employee Onboarding
  4. ProductBoard Case Study - $100k and 65 new Opps in 60 days after implementing ZoomInfo
  5. Dir. Biz. Dev
  6. CRO + VP + Sales Ops
  7. Cant Prioritize Biz Opps
  8. What triggered this concern? Current process for coaching?
  9. VP Sales + Dir. Biz
  10. Revenue is sporadic/ inconsistent
  11. Stalled Deals/Long Sales Cycle
  12. HotelEngine Case Study - 5x increase in productivity / 2.5x increase in deal size
  13. ow do you measure the health of an opportunity?
  14. hat do you feel is contributing to a low conversion/win rate?
  15. MindTickle Case Study -
  16. How are you keeping your CRM up to date?
  17. Lack of consistent Sales Presence
  18. Over 6 mo. sales cycle
  19. What parts of your sales process currently feel inconsistent?”
  20. Suggest Contact Accuracy/SalesOs
  21. Cant Cold Call
  22. Chorus Trackers
  23. Inaccurate reporting
  24. Losing deals to competitors
  25. How are you currently routing leads?
  26. What is your current win rate?” (Average win rate is roughly 47%""
  27. Low Conversion
  28. VP Sales + Dir Sales Ops
  29. Establishing “Sales Territories"
  30. Figuring out Lead Routing
  31. Cant Create Pipeline
  32. Reach out + Org Charts
  33. Cro + VP Sales + Sales Ops
  34. Just managing existing deals” Can’t reach other departments / control sales cycle
  35. Where areas does your team lack visibility on customers?”
  36. What are your current methods for gathering data?
  37. CRO + VP Sales
  38. Increased Pipeline 90% YoY
  39. Intent
  40. Buying Committee
  41. Bad no contact data, cant reach DM's
  42. Workflows/SalesOs
  43. What is your current process for coaching?
  44. Data management
  45. No Deal/ Visibility Coaching
  46. What elements do you need to change to progress your deals?
  47. How do departments share info on deals?
  48. Increased Pipeline 40% YoY