hat do you feeliscontributing toa lowconversion/winrate?Revenue issporadic/inconsistentVP Sales+ DirSales OpsWhat areyour currentmethods forgatheringdata?VPSales +Dir. BizDatamanagementWhat parts ofyoursales processcurrently feelinconsistent?” Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingMindTickleCaseStudy -ChorusTrackers"How are youmeasuring theprogression ofyourdeals?What triggeredthis concern?Currentprocess forcoaching?StalledDeals/LongSalesCycleReachout + OrgChartsCantColdCallJust managingexisting deals”Can’t reach otherdepartments /control sales cycleBad nocontact data,cant reachDM'sNo Deal/VisibilityCoachingLack ofconsistentSalesPresenceIntentCRO +VPSalesWhat is yourcurrentprocess forcoaching?Establishing“SalesTerritories"Suggest ContactAccuracy/SalesOsLowConversionFiguringout LeadRouting  IncreasedPipeline40% YoYDir.Biz.DevCantCreatePipeline ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoWhat elements doyou need tochangeto progress yourdeals?How are youcurrentlyroutingleads?Workflows/SalesOs HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeHow dodepartmentsshareinfo ondeals?Where areasdoesyour team lackvisibility oncustomers?”BuyingCommitteeIncreasedPipeline90% YoYow do youmeasurethe health ofanopportunity?How are youkeepingyour CRMup todate?InaccuratereportingWhat InfoDoes yourteamneed?Cro + VPSales +Sales OpsLosingdeals tocompetitorsOver 6mo. salescycleCantPrioritizeBiz OppsCRO +VP +Sales OpsWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""hat do you feeliscontributing toa lowconversion/winrate?Revenue issporadic/inconsistentVP Sales+ DirSales OpsWhat areyour currentmethods forgatheringdata?VPSales +Dir. BizDatamanagementWhat parts ofyoursales processcurrently feelinconsistent?” Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingMindTickleCaseStudy -ChorusTrackers"How are youmeasuring theprogression ofyourdeals?What triggeredthis concern?Currentprocess forcoaching?StalledDeals/LongSalesCycleReachout + OrgChartsCantColdCallJust managingexisting deals”Can’t reach otherdepartments /control sales cycleBad nocontact data,cant reachDM'sNo Deal/VisibilityCoachingLack ofconsistentSalesPresenceIntentCRO +VPSalesWhat is yourcurrentprocess forcoaching?Establishing“SalesTerritories"Suggest ContactAccuracy/SalesOsLowConversionFiguringout LeadRouting  IncreasedPipeline40% YoYDir.Biz.DevCantCreatePipeline ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoWhat elements doyou need tochangeto progress yourdeals?How are youcurrentlyroutingleads?Workflows/SalesOs HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeHow dodepartmentsshareinfo ondeals?Where areasdoesyour team lackvisibility oncustomers?”BuyingCommitteeIncreasedPipeline90% YoYow do youmeasurethe health ofanopportunity?How are youkeepingyour CRMup todate?InaccuratereportingWhat InfoDoes yourteamneed?Cro + VPSales +Sales OpsLosingdeals tocompetitorsOver 6mo. salescycleCantPrioritizeBiz OppsCRO +VP +Sales OpsWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""

Persona - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. hat do you feel is contributing to a low conversion/win rate?
  2. Revenue is sporadic/ inconsistent
  3. VP Sales + Dir Sales Ops
  4. What are your current methods for gathering data?
  5. VP Sales + Dir. Biz
  6. Data management
  7. What parts of your sales process currently feel inconsistent?”
  8. Hudl Case Study - 75% time saved on Deal Analysis / Vastly Improved Employee Onboarding
  9. MindTickle Case Study -
  10. Chorus Trackers
  11. "How are you measuring the progression of your deals?
  12. What triggered this concern? Current process for coaching?
  13. Stalled Deals/Long Sales Cycle
  14. Reach out + Org Charts
  15. Cant Cold Call
  16. Just managing existing deals” Can’t reach other departments / control sales cycle
  17. Bad no contact data, cant reach DM's
  18. No Deal/ Visibility Coaching
  19. Lack of consistent Sales Presence
  20. Intent
  21. CRO + VP Sales
  22. What is your current process for coaching?
  23. Establishing “Sales Territories"
  24. Suggest Contact Accuracy/SalesOs
  25. Low Conversion
  26. Figuring out Lead Routing
  27. Increased Pipeline 40% YoY
  28. Dir. Biz. Dev
  29. Cant Create Pipeline
  30. ProductBoard Case Study - $100k and 65 new Opps in 60 days after implementing ZoomInfo
  31. What elements do you need to change to progress your deals?
  32. How are you currently routing leads?
  33. Workflows/SalesOs
  34. HotelEngine Case Study - 5x increase in productivity / 2.5x increase in deal size
  35. How do departments share info on deals?
  36. Where areas does your team lack visibility on customers?”
  37. Buying Committee
  38. Increased Pipeline 90% YoY
  39. ow do you measure the health of an opportunity?
  40. How are you keeping your CRM up to date?
  41. Inaccurate reporting
  42. What Info Does your team need?
  43. Cro + VP Sales + Sales Ops
  44. Losing deals to competitors
  45. Over 6 mo. sales cycle
  46. Cant Prioritize Biz Opps
  47. CRO + VP + Sales Ops
  48. What is your current win rate?” (Average win rate is roughly 47%""