What parts ofyoursales processcurrently feelinconsistent?”IncreasedPipeline40% YoYWhat is yourcurrentprocess forcoaching?ChorusTrackersDatamanagementVP Sales+ DirSales OpsWorkflows/SalesOsCantCreatePipelineCRO +VPSalesVPSales +Dir. BizLosingdeals tocompetitorsInaccuratereportingHow dodepartmentsshareinfo ondeals?CantPrioritizeBiz OppsReachout + OrgChartsEstablishing“SalesTerritories" Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingSuggest ContactAccuracy/SalesOsWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""How are youcurrentlyroutingleads?BuyingCommitteeIntentNo Deal/VisibilityCoachingCro + VPSales +Sales OpsWhat elements doyou need tochangeto progress yourdeals?Figuringout LeadRouting   HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeOver 6mo. salescycleIncreasedPipeline90% YoYRevenue issporadic/inconsistentBad nocontact data,cant reachDM'sStalledDeals/LongSalesCycleLack ofconsistentSalesPresenceWhat InfoDoes yourteamneed?What triggeredthis concern?Currentprocess forcoaching?Dir.Biz.Devhat do you feeliscontributing toa lowconversion/winrate?What areyour currentmethods forgatheringdata?Where areasdoesyour team lackvisibility oncustomers?” ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoLowConversionHow are youkeepingyour CRMup todate?MindTickleCaseStudy -ow do youmeasurethe health ofanopportunity?CantColdCallCRO +VP +Sales OpsJust managingexisting deals”Can’t reach otherdepartments /control sales cycle"How are youmeasuring theprogression ofyourdeals?What parts ofyoursales processcurrently feelinconsistent?”IncreasedPipeline40% YoYWhat is yourcurrentprocess forcoaching?ChorusTrackersDatamanagementVP Sales+ DirSales OpsWorkflows/SalesOsCantCreatePipelineCRO +VPSalesVPSales +Dir. BizLosingdeals tocompetitorsInaccuratereportingHow dodepartmentsshareinfo ondeals?CantPrioritizeBiz OppsReachout + OrgChartsEstablishing“SalesTerritories" Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingSuggest ContactAccuracy/SalesOsWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""How are youcurrentlyroutingleads?BuyingCommitteeIntentNo Deal/VisibilityCoachingCro + VPSales +Sales OpsWhat elements doyou need tochangeto progress yourdeals?Figuringout LeadRouting   HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeOver 6mo. salescycleIncreasedPipeline90% YoYRevenue issporadic/inconsistentBad nocontact data,cant reachDM'sStalledDeals/LongSalesCycleLack ofconsistentSalesPresenceWhat InfoDoes yourteamneed?What triggeredthis concern?Currentprocess forcoaching?Dir.Biz.Devhat do you feeliscontributing toa lowconversion/winrate?What areyour currentmethods forgatheringdata?Where areasdoesyour team lackvisibility oncustomers?” ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoLowConversionHow are youkeepingyour CRMup todate?MindTickleCaseStudy -ow do youmeasurethe health ofanopportunity?CantColdCallCRO +VP +Sales OpsJust managingexisting deals”Can’t reach otherdepartments /control sales cycle"How are youmeasuring theprogression ofyourdeals?

Persona - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. What parts of your sales process currently feel inconsistent?”
  2. Increased Pipeline 40% YoY
  3. What is your current process for coaching?
  4. Chorus Trackers
  5. Data management
  6. VP Sales + Dir Sales Ops
  7. Workflows/SalesOs
  8. Cant Create Pipeline
  9. CRO + VP Sales
  10. VP Sales + Dir. Biz
  11. Losing deals to competitors
  12. Inaccurate reporting
  13. How do departments share info on deals?
  14. Cant Prioritize Biz Opps
  15. Reach out + Org Charts
  16. Establishing “Sales Territories"
  17. Hudl Case Study - 75% time saved on Deal Analysis / Vastly Improved Employee Onboarding
  18. Suggest Contact Accuracy/SalesOs
  19. What is your current win rate?” (Average win rate is roughly 47%""
  20. How are you currently routing leads?
  21. Buying Committee
  22. Intent
  23. No Deal/ Visibility Coaching
  24. Cro + VP Sales + Sales Ops
  25. What elements do you need to change to progress your deals?
  26. Figuring out Lead Routing
  27. HotelEngine Case Study - 5x increase in productivity / 2.5x increase in deal size
  28. Over 6 mo. sales cycle
  29. Increased Pipeline 90% YoY
  30. Revenue is sporadic/ inconsistent
  31. Bad no contact data, cant reach DM's
  32. Stalled Deals/Long Sales Cycle
  33. Lack of consistent Sales Presence
  34. What Info Does your team need?
  35. What triggered this concern? Current process for coaching?
  36. Dir. Biz. Dev
  37. hat do you feel is contributing to a low conversion/win rate?
  38. What are your current methods for gathering data?
  39. Where areas does your team lack visibility on customers?”
  40. ProductBoard Case Study - $100k and 65 new Opps in 60 days after implementing ZoomInfo
  41. Low Conversion
  42. How are you keeping your CRM up to date?
  43. MindTickle Case Study -
  44. ow do you measure the health of an opportunity?
  45. Cant Cold Call
  46. CRO + VP + Sales Ops
  47. Just managing existing deals” Can’t reach other departments / control sales cycle
  48. "How are you measuring the progression of your deals?