ow do youmeasurethe health ofanopportunity?CantPrioritizeBiz OppsWhat areyour currentmethods forgatheringdata?Cro + VPSales +Sales OpsVPSales +Dir. BizWhere areasdoesyour team lackvisibility oncustomers?”LowConversionRevenue issporadic/inconsistentCantColdCallIntentCantCreatePipeline HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeBad nocontact data,cant reachDM's Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingStalledDeals/LongSalesCycleEstablishing“SalesTerritories"Over 6mo. salescycleWhat triggeredthis concern?Currentprocess forcoaching?Suggest ContactAccuracy/SalesOsVP Sales+ DirSales OpsWhat is yourcurrentprocess forcoaching?Figuringout LeadRouting  CRO +VPSalesNo Deal/VisibilityCoachingWhat elements doyou need tochangeto progress yourdeals?What is yourcurrentwin rate?”(Averagewin rate is roughly47%""Workflows/SalesOsReachout + OrgChartsInaccuratereportingWhat InfoDoes yourteamneed?IncreasedPipeline40% YoYHow are youcurrentlyroutingleads?"How are youmeasuring theprogression ofyourdeals?Just managingexisting deals”Can’t reach otherdepartments /control sales cycleLosingdeals tocompetitorshat do you feeliscontributing toa lowconversion/winrate?DatamanagementCRO +VP +Sales OpsDir.Biz.DevLack ofconsistentSalesPresenceHow dodepartmentsshareinfo ondeals?MindTickleCaseStudy -ChorusTrackersWhat parts ofyoursales processcurrently feelinconsistent?”IncreasedPipeline90% YoY ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoBuyingCommitteeHow are youkeepingyour CRMup todate?ow do youmeasurethe health ofanopportunity?CantPrioritizeBiz OppsWhat areyour currentmethods forgatheringdata?Cro + VPSales +Sales OpsVPSales +Dir. BizWhere areasdoesyour team lackvisibility oncustomers?”LowConversionRevenue issporadic/inconsistentCantColdCallIntentCantCreatePipeline HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeBad nocontact data,cant reachDM's Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingStalledDeals/LongSalesCycleEstablishing“SalesTerritories"Over 6mo. salescycleWhat triggeredthis concern?Currentprocess forcoaching?Suggest ContactAccuracy/SalesOsVP Sales+ DirSales OpsWhat is yourcurrentprocess forcoaching?Figuringout LeadRouting  CRO +VPSalesNo Deal/VisibilityCoachingWhat elements doyou need tochangeto progress yourdeals?What is yourcurrentwin rate?”(Averagewin rate is roughly47%""Workflows/SalesOsReachout + OrgChartsInaccuratereportingWhat InfoDoes yourteamneed?IncreasedPipeline40% YoYHow are youcurrentlyroutingleads?"How are youmeasuring theprogression ofyourdeals?Just managingexisting deals”Can’t reach otherdepartments /control sales cycleLosingdeals tocompetitorshat do you feeliscontributing toa lowconversion/winrate?DatamanagementCRO +VP +Sales OpsDir.Biz.DevLack ofconsistentSalesPresenceHow dodepartmentsshareinfo ondeals?MindTickleCaseStudy -ChorusTrackersWhat parts ofyoursales processcurrently feelinconsistent?”IncreasedPipeline90% YoY ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoBuyingCommitteeHow are youkeepingyour CRMup todate?

Persona - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. ow do you measure the health of an opportunity?
  2. Cant Prioritize Biz Opps
  3. What are your current methods for gathering data?
  4. Cro + VP Sales + Sales Ops
  5. VP Sales + Dir. Biz
  6. Where areas does your team lack visibility on customers?”
  7. Low Conversion
  8. Revenue is sporadic/ inconsistent
  9. Cant Cold Call
  10. Intent
  11. Cant Create Pipeline
  12. HotelEngine Case Study - 5x increase in productivity / 2.5x increase in deal size
  13. Bad no contact data, cant reach DM's
  14. Hudl Case Study - 75% time saved on Deal Analysis / Vastly Improved Employee Onboarding
  15. Stalled Deals/Long Sales Cycle
  16. Establishing “Sales Territories"
  17. Over 6 mo. sales cycle
  18. What triggered this concern? Current process for coaching?
  19. Suggest Contact Accuracy/SalesOs
  20. VP Sales + Dir Sales Ops
  21. What is your current process for coaching?
  22. Figuring out Lead Routing
  23. CRO + VP Sales
  24. No Deal/ Visibility Coaching
  25. What elements do you need to change to progress your deals?
  26. What is your current win rate?” (Average win rate is roughly 47%""
  27. Workflows/SalesOs
  28. Reach out + Org Charts
  29. Inaccurate reporting
  30. What Info Does your team need?
  31. Increased Pipeline 40% YoY
  32. How are you currently routing leads?
  33. "How are you measuring the progression of your deals?
  34. Just managing existing deals” Can’t reach other departments / control sales cycle
  35. Losing deals to competitors
  36. hat do you feel is contributing to a low conversion/win rate?
  37. Data management
  38. CRO + VP + Sales Ops
  39. Dir. Biz. Dev
  40. Lack of consistent Sales Presence
  41. How do departments share info on deals?
  42. MindTickle Case Study -
  43. Chorus Trackers
  44. What parts of your sales process currently feel inconsistent?”
  45. Increased Pipeline 90% YoY
  46. ProductBoard Case Study - $100k and 65 new Opps in 60 days after implementing ZoomInfo
  47. Buying Committee
  48. How are you keeping your CRM up to date?