Revenue issporadic/inconsistenthat do you feeliscontributing toa lowconversion/winrate?Figuringout LeadRouting  ChorusTrackersWhat triggeredthis concern?Currentprocess forcoaching?Suggest ContactAccuracy/SalesOsWhat parts ofyoursales processcurrently feelinconsistent?”IncreasedPipeline90% YoYVP Sales+ DirSales OpsJust managingexisting deals”Can’t reach otherdepartments /control sales cycle HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeMindTickleCaseStudy -Dir.Biz.DevWhat is yourcurrentprocess forcoaching?StalledDeals/LongSalesCycle Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""Bad nocontact data,cant reachDM'sCRO +VP +Sales OpsWhere areasdoesyour team lackvisibility oncustomers?”CRO +VPSalesDatamanagementInaccuratereportingVPSales +Dir. BizWorkflows/SalesOsBuyingCommitteeLowConversion ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoLosingdeals tocompetitorsWhat elements doyou need tochangeto progress yourdeals?IncreasedPipeline40% YoYOver 6mo. salescycleHow dodepartmentsshareinfo ondeals?ow do youmeasurethe health ofanopportunity?No Deal/VisibilityCoachingWhat InfoDoes yourteamneed?CantColdCallReachout + OrgCharts"How are youmeasuring theprogression ofyourdeals?IntentCantPrioritizeBiz OppsHow are youcurrentlyroutingleads?Establishing“SalesTerritories"What areyour currentmethods forgatheringdata?Cro + VPSales +Sales OpsHow are youkeepingyour CRMup todate?CantCreatePipelineLack ofconsistentSalesPresenceRevenue issporadic/inconsistenthat do you feeliscontributing toa lowconversion/winrate?Figuringout LeadRouting  ChorusTrackersWhat triggeredthis concern?Currentprocess forcoaching?Suggest ContactAccuracy/SalesOsWhat parts ofyoursales processcurrently feelinconsistent?”IncreasedPipeline90% YoYVP Sales+ DirSales OpsJust managingexisting deals”Can’t reach otherdepartments /control sales cycle HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeMindTickleCaseStudy -Dir.Biz.DevWhat is yourcurrentprocess forcoaching?StalledDeals/LongSalesCycle Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""Bad nocontact data,cant reachDM'sCRO +VP +Sales OpsWhere areasdoesyour team lackvisibility oncustomers?”CRO +VPSalesDatamanagementInaccuratereportingVPSales +Dir. BizWorkflows/SalesOsBuyingCommitteeLowConversion ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoLosingdeals tocompetitorsWhat elements doyou need tochangeto progress yourdeals?IncreasedPipeline40% YoYOver 6mo. salescycleHow dodepartmentsshareinfo ondeals?ow do youmeasurethe health ofanopportunity?No Deal/VisibilityCoachingWhat InfoDoes yourteamneed?CantColdCallReachout + OrgCharts"How are youmeasuring theprogression ofyourdeals?IntentCantPrioritizeBiz OppsHow are youcurrentlyroutingleads?Establishing“SalesTerritories"What areyour currentmethods forgatheringdata?Cro + VPSales +Sales OpsHow are youkeepingyour CRMup todate?CantCreatePipelineLack ofconsistentSalesPresence

Persona - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Revenue is sporadic/ inconsistent
  2. hat do you feel is contributing to a low conversion/win rate?
  3. Figuring out Lead Routing
  4. Chorus Trackers
  5. What triggered this concern? Current process for coaching?
  6. Suggest Contact Accuracy/SalesOs
  7. What parts of your sales process currently feel inconsistent?”
  8. Increased Pipeline 90% YoY
  9. VP Sales + Dir Sales Ops
  10. Just managing existing deals” Can’t reach other departments / control sales cycle
  11. HotelEngine Case Study - 5x increase in productivity / 2.5x increase in deal size
  12. MindTickle Case Study -
  13. Dir. Biz. Dev
  14. What is your current process for coaching?
  15. Stalled Deals/Long Sales Cycle
  16. Hudl Case Study - 75% time saved on Deal Analysis / Vastly Improved Employee Onboarding
  17. What is your current win rate?” (Average win rate is roughly 47%""
  18. Bad no contact data, cant reach DM's
  19. CRO + VP + Sales Ops
  20. Where areas does your team lack visibility on customers?”
  21. CRO + VP Sales
  22. Data management
  23. Inaccurate reporting
  24. VP Sales + Dir. Biz
  25. Workflows/SalesOs
  26. Buying Committee
  27. Low Conversion
  28. ProductBoard Case Study - $100k and 65 new Opps in 60 days after implementing ZoomInfo
  29. Losing deals to competitors
  30. What elements do you need to change to progress your deals?
  31. Increased Pipeline 40% YoY
  32. Over 6 mo. sales cycle
  33. How do departments share info on deals?
  34. ow do you measure the health of an opportunity?
  35. No Deal/ Visibility Coaching
  36. What Info Does your team need?
  37. Cant Cold Call
  38. Reach out + Org Charts
  39. "How are you measuring the progression of your deals?
  40. Intent
  41. Cant Prioritize Biz Opps
  42. How are you currently routing leads?
  43. Establishing “Sales Territories"
  44. What are your current methods for gathering data?
  45. Cro + VP Sales + Sales Ops
  46. How are you keeping your CRM up to date?
  47. Cant Create Pipeline
  48. Lack of consistent Sales Presence