Cro + VPSales +Sales OpsCantColdCallWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%"""How are youmeasuring theprogression ofyourdeals?What triggeredthis concern?Currentprocess forcoaching?Establishing“SalesTerritories"CantCreatePipelineBuyingCommittee HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeStalledDeals/LongSalesCycleNo Deal/VisibilityCoachingDir.Biz.DevCRO +VPSalesInaccuratereportingIncreasedPipeline40% YoYCantPrioritizeBiz OppsChorusTrackersWhat parts ofyoursales processcurrently feelinconsistent?”How dodepartmentsshareinfo ondeals?What is yourcurrentprocess forcoaching?Bad nocontact data,cant reachDM'sWhat areyour currentmethods forgatheringdata?VPSales +Dir. BizIntentWhere areasdoesyour team lackvisibility oncustomers?”LowConversionOver 6mo. salescycleWorkflows/SalesOsWhat InfoDoes yourteamneed?Just managingexisting deals”Can’t reach otherdepartments /control sales cycleReachout + OrgChartsLack ofconsistentSalesPresenceHow are youkeepingyour CRMup todate? Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingCRO +VP +Sales Opshat do you feeliscontributing toa lowconversion/winrate?ow do youmeasurethe health ofanopportunity?Figuringout LeadRouting  Suggest ContactAccuracy/SalesOsWhat elements doyou need tochangeto progress yourdeals?How are youcurrentlyroutingleads?VP Sales+ DirSales OpsMindTickleCaseStudy -Losingdeals tocompetitorsRevenue issporadic/inconsistentIncreasedPipeline90% YoYDatamanagement ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoCro + VPSales +Sales OpsCantColdCallWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%"""How are youmeasuring theprogression ofyourdeals?What triggeredthis concern?Currentprocess forcoaching?Establishing“SalesTerritories"CantCreatePipelineBuyingCommittee HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeStalledDeals/LongSalesCycleNo Deal/VisibilityCoachingDir.Biz.DevCRO +VPSalesInaccuratereportingIncreasedPipeline40% YoYCantPrioritizeBiz OppsChorusTrackersWhat parts ofyoursales processcurrently feelinconsistent?”How dodepartmentsshareinfo ondeals?What is yourcurrentprocess forcoaching?Bad nocontact data,cant reachDM'sWhat areyour currentmethods forgatheringdata?VPSales +Dir. BizIntentWhere areasdoesyour team lackvisibility oncustomers?”LowConversionOver 6mo. salescycleWorkflows/SalesOsWhat InfoDoes yourteamneed?Just managingexisting deals”Can’t reach otherdepartments /control sales cycleReachout + OrgChartsLack ofconsistentSalesPresenceHow are youkeepingyour CRMup todate? Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingCRO +VP +Sales Opshat do you feeliscontributing toa lowconversion/winrate?ow do youmeasurethe health ofanopportunity?Figuringout LeadRouting  Suggest ContactAccuracy/SalesOsWhat elements doyou need tochangeto progress yourdeals?How are youcurrentlyroutingleads?VP Sales+ DirSales OpsMindTickleCaseStudy -Losingdeals tocompetitorsRevenue issporadic/inconsistentIncreasedPipeline90% YoYDatamanagement ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfo

Persona - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Cro + VP Sales + Sales Ops
  2. Cant Cold Call
  3. What is your current win rate?” (Average win rate is roughly 47%""
  4. "How are you measuring the progression of your deals?
  5. What triggered this concern? Current process for coaching?
  6. Establishing “Sales Territories"
  7. Cant Create Pipeline
  8. Buying Committee
  9. HotelEngine Case Study - 5x increase in productivity / 2.5x increase in deal size
  10. Stalled Deals/Long Sales Cycle
  11. No Deal/ Visibility Coaching
  12. Dir. Biz. Dev
  13. CRO + VP Sales
  14. Inaccurate reporting
  15. Increased Pipeline 40% YoY
  16. Cant Prioritize Biz Opps
  17. Chorus Trackers
  18. What parts of your sales process currently feel inconsistent?”
  19. How do departments share info on deals?
  20. What is your current process for coaching?
  21. Bad no contact data, cant reach DM's
  22. What are your current methods for gathering data?
  23. VP Sales + Dir. Biz
  24. Intent
  25. Where areas does your team lack visibility on customers?”
  26. Low Conversion
  27. Over 6 mo. sales cycle
  28. Workflows/SalesOs
  29. What Info Does your team need?
  30. Just managing existing deals” Can’t reach other departments / control sales cycle
  31. Reach out + Org Charts
  32. Lack of consistent Sales Presence
  33. How are you keeping your CRM up to date?
  34. Hudl Case Study - 75% time saved on Deal Analysis / Vastly Improved Employee Onboarding
  35. CRO + VP + Sales Ops
  36. hat do you feel is contributing to a low conversion/win rate?
  37. ow do you measure the health of an opportunity?
  38. Figuring out Lead Routing
  39. Suggest Contact Accuracy/SalesOs
  40. What elements do you need to change to progress your deals?
  41. How are you currently routing leads?
  42. VP Sales + Dir Sales Ops
  43. MindTickle Case Study -
  44. Losing deals to competitors
  45. Revenue is sporadic/ inconsistent
  46. Increased Pipeline 90% YoY
  47. Data management
  48. ProductBoard Case Study - $100k and 65 new Opps in 60 days after implementing ZoomInfo