How are youcurrentlyroutingleads?IntentRevenue issporadic/inconsistentWhere areasdoesyour team lackvisibility oncustomers?”"How are youmeasuring theprogression ofyourdeals?Cro + VPSales +Sales OpsCantCreatePipeline Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingNo Deal/VisibilityCoachingWhat triggeredthis concern?Currentprocess forcoaching?Suggest ContactAccuracy/SalesOsow do youmeasurethe health ofanopportunity?StalledDeals/LongSalesCyclehat do you feeliscontributing toa lowconversion/winrate?VPSales +Dir. BizHow dodepartmentsshareinfo ondeals?CantColdCallJust managingexisting deals”Can’t reach otherdepartments /control sales cycleWhat elements doyou need tochangeto progress yourdeals?DatamanagementCRO +VP +Sales OpsWhat parts ofyoursales processcurrently feelinconsistent?” ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoMindTickleCaseStudy -Establishing“SalesTerritories"VP Sales+ DirSales OpsWhat is yourcurrentprocess forcoaching?Workflows/SalesOsCRO +VPSalesIncreasedPipeline90% YoYReachout + OrgChartsBuyingCommitteeOver 6mo. salescycleLowConversionIncreasedPipeline40% YoYHow are youkeepingyour CRMup todate?Figuringout LeadRouting  What areyour currentmethods forgatheringdata?Losingdeals tocompetitorsWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""Dir.Biz.DevWhat InfoDoes yourteamneed?CantPrioritizeBiz OppsInaccuratereportingChorusTrackers HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeBad nocontact data,cant reachDM'sLack ofconsistentSalesPresenceHow are youcurrentlyroutingleads?IntentRevenue issporadic/inconsistentWhere areasdoesyour team lackvisibility oncustomers?”"How are youmeasuring theprogression ofyourdeals?Cro + VPSales +Sales OpsCantCreatePipeline Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingNo Deal/VisibilityCoachingWhat triggeredthis concern?Currentprocess forcoaching?Suggest ContactAccuracy/SalesOsow do youmeasurethe health ofanopportunity?StalledDeals/LongSalesCyclehat do you feeliscontributing toa lowconversion/winrate?VPSales +Dir. BizHow dodepartmentsshareinfo ondeals?CantColdCallJust managingexisting deals”Can’t reach otherdepartments /control sales cycleWhat elements doyou need tochangeto progress yourdeals?DatamanagementCRO +VP +Sales OpsWhat parts ofyoursales processcurrently feelinconsistent?” ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoMindTickleCaseStudy -Establishing“SalesTerritories"VP Sales+ DirSales OpsWhat is yourcurrentprocess forcoaching?Workflows/SalesOsCRO +VPSalesIncreasedPipeline90% YoYReachout + OrgChartsBuyingCommitteeOver 6mo. salescycleLowConversionIncreasedPipeline40% YoYHow are youkeepingyour CRMup todate?Figuringout LeadRouting  What areyour currentmethods forgatheringdata?Losingdeals tocompetitorsWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""Dir.Biz.DevWhat InfoDoes yourteamneed?CantPrioritizeBiz OppsInaccuratereportingChorusTrackers HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeBad nocontact data,cant reachDM'sLack ofconsistentSalesPresence

Persona - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. How are you currently routing leads?
  2. Intent
  3. Revenue is sporadic/ inconsistent
  4. Where areas does your team lack visibility on customers?”
  5. "How are you measuring the progression of your deals?
  6. Cro + VP Sales + Sales Ops
  7. Cant Create Pipeline
  8. Hudl Case Study - 75% time saved on Deal Analysis / Vastly Improved Employee Onboarding
  9. No Deal/ Visibility Coaching
  10. What triggered this concern? Current process for coaching?
  11. Suggest Contact Accuracy/SalesOs
  12. ow do you measure the health of an opportunity?
  13. Stalled Deals/Long Sales Cycle
  14. hat do you feel is contributing to a low conversion/win rate?
  15. VP Sales + Dir. Biz
  16. How do departments share info on deals?
  17. Cant Cold Call
  18. Just managing existing deals” Can’t reach other departments / control sales cycle
  19. What elements do you need to change to progress your deals?
  20. Data management
  21. CRO + VP + Sales Ops
  22. What parts of your sales process currently feel inconsistent?”
  23. ProductBoard Case Study - $100k and 65 new Opps in 60 days after implementing ZoomInfo
  24. MindTickle Case Study -
  25. Establishing “Sales Territories"
  26. VP Sales + Dir Sales Ops
  27. What is your current process for coaching?
  28. Workflows/SalesOs
  29. CRO + VP Sales
  30. Increased Pipeline 90% YoY
  31. Reach out + Org Charts
  32. Buying Committee
  33. Over 6 mo. sales cycle
  34. Low Conversion
  35. Increased Pipeline 40% YoY
  36. How are you keeping your CRM up to date?
  37. Figuring out Lead Routing
  38. What are your current methods for gathering data?
  39. Losing deals to competitors
  40. What is your current win rate?” (Average win rate is roughly 47%""
  41. Dir. Biz. Dev
  42. What Info Does your team need?
  43. Cant Prioritize Biz Opps
  44. Inaccurate reporting
  45. Chorus Trackers
  46. HotelEngine Case Study - 5x increase in productivity / 2.5x increase in deal size
  47. Bad no contact data, cant reach DM's
  48. Lack of consistent Sales Presence