CantPrioritizeBiz Oppshat do you feeliscontributing toa lowconversion/winrate?Reachout + OrgChartsVP Sales+ DirSales OpsCRO +VPSalesDatamanagement"How are youmeasuring theprogression ofyourdeals?Figuringout LeadRouting  Just managingexisting deals”Can’t reach otherdepartments /control sales cycleWhat triggeredthis concern?Currentprocess forcoaching?ChorusTrackersWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""Lack ofconsistentSalesPresenceRevenue issporadic/inconsistentWhat InfoDoes yourteamneed? ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoNo Deal/VisibilityCoachingIntentIncreasedPipeline90% YoY HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeCRO +VP +Sales OpsCro + VPSales +Sales Opsow do youmeasurethe health ofanopportunity?VPSales +Dir. BizWhat areyour currentmethods forgatheringdata?StalledDeals/LongSalesCycleWhat is yourcurrentprocess forcoaching?InaccuratereportingWhat elements doyou need tochangeto progress yourdeals? Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingMindTickleCaseStudy -LowConversionWorkflows/SalesOsDir.Biz.DevEstablishing“SalesTerritories"Over 6mo. salescycleBad nocontact data,cant reachDM'sBuyingCommitteeHow are youcurrentlyroutingleads?What parts ofyoursales processcurrently feelinconsistent?”Where areasdoesyour team lackvisibility oncustomers?”How dodepartmentsshareinfo ondeals?Suggest ContactAccuracy/SalesOsLosingdeals tocompetitorsCantColdCallIncreasedPipeline40% YoYHow are youkeepingyour CRMup todate?CantCreatePipelineCantPrioritizeBiz Oppshat do you feeliscontributing toa lowconversion/winrate?Reachout + OrgChartsVP Sales+ DirSales OpsCRO +VPSalesDatamanagement"How are youmeasuring theprogression ofyourdeals?Figuringout LeadRouting  Just managingexisting deals”Can’t reach otherdepartments /control sales cycleWhat triggeredthis concern?Currentprocess forcoaching?ChorusTrackersWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""Lack ofconsistentSalesPresenceRevenue issporadic/inconsistentWhat InfoDoes yourteamneed? ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoNo Deal/VisibilityCoachingIntentIncreasedPipeline90% YoY HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeCRO +VP +Sales OpsCro + VPSales +Sales Opsow do youmeasurethe health ofanopportunity?VPSales +Dir. BizWhat areyour currentmethods forgatheringdata?StalledDeals/LongSalesCycleWhat is yourcurrentprocess forcoaching?InaccuratereportingWhat elements doyou need tochangeto progress yourdeals? Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingMindTickleCaseStudy -LowConversionWorkflows/SalesOsDir.Biz.DevEstablishing“SalesTerritories"Over 6mo. salescycleBad nocontact data,cant reachDM'sBuyingCommitteeHow are youcurrentlyroutingleads?What parts ofyoursales processcurrently feelinconsistent?”Where areasdoesyour team lackvisibility oncustomers?”How dodepartmentsshareinfo ondeals?Suggest ContactAccuracy/SalesOsLosingdeals tocompetitorsCantColdCallIncreasedPipeline40% YoYHow are youkeepingyour CRMup todate?CantCreatePipeline

Persona - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Cant Prioritize Biz Opps
  2. hat do you feel is contributing to a low conversion/win rate?
  3. Reach out + Org Charts
  4. VP Sales + Dir Sales Ops
  5. CRO + VP Sales
  6. Data management
  7. "How are you measuring the progression of your deals?
  8. Figuring out Lead Routing
  9. Just managing existing deals” Can’t reach other departments / control sales cycle
  10. What triggered this concern? Current process for coaching?
  11. Chorus Trackers
  12. What is your current win rate?” (Average win rate is roughly 47%""
  13. Lack of consistent Sales Presence
  14. Revenue is sporadic/ inconsistent
  15. What Info Does your team need?
  16. ProductBoard Case Study - $100k and 65 new Opps in 60 days after implementing ZoomInfo
  17. No Deal/ Visibility Coaching
  18. Intent
  19. Increased Pipeline 90% YoY
  20. HotelEngine Case Study - 5x increase in productivity / 2.5x increase in deal size
  21. CRO + VP + Sales Ops
  22. Cro + VP Sales + Sales Ops
  23. ow do you measure the health of an opportunity?
  24. VP Sales + Dir. Biz
  25. What are your current methods for gathering data?
  26. Stalled Deals/Long Sales Cycle
  27. What is your current process for coaching?
  28. Inaccurate reporting
  29. What elements do you need to change to progress your deals?
  30. Hudl Case Study - 75% time saved on Deal Analysis / Vastly Improved Employee Onboarding
  31. MindTickle Case Study -
  32. Low Conversion
  33. Workflows/SalesOs
  34. Dir. Biz. Dev
  35. Establishing “Sales Territories"
  36. Over 6 mo. sales cycle
  37. Bad no contact data, cant reach DM's
  38. Buying Committee
  39. How are you currently routing leads?
  40. What parts of your sales process currently feel inconsistent?”
  41. Where areas does your team lack visibility on customers?”
  42. How do departments share info on deals?
  43. Suggest Contact Accuracy/SalesOs
  44. Losing deals to competitors
  45. Cant Cold Call
  46. Increased Pipeline 40% YoY
  47. How are you keeping your CRM up to date?
  48. Cant Create Pipeline