ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoJust managingexisting deals”Can’t reach otherdepartments /control sales cycleWhat areyour currentmethods forgatheringdata?Figuringout LeadRouting  ow do youmeasurethe health ofanopportunity?What elements doyou need tochangeto progress yourdeals?No Deal/VisibilityCoaching Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingIntentLowConversionHow are youcurrentlyroutingleads?Establishing“SalesTerritories"What triggeredthis concern?Currentprocess forcoaching?DatamanagementSuggest ContactAccuracy/SalesOshat do you feeliscontributing toa lowconversion/winrate?MindTickleCaseStudy -CantPrioritizeBiz OppsReachout + OrgChartsVPSales +Dir. BizCRO +VP +Sales OpsCantColdCallIncreasedPipeline90% YoYCRO +VPSalesOver 6mo. salescycleWorkflows/SalesOsWhat parts ofyoursales processcurrently feelinconsistent?”StalledDeals/LongSalesCycleVP Sales+ DirSales OpsLosingdeals tocompetitorsIncreasedPipeline40% YoYBuyingCommittee HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeHow dodepartmentsshareinfo ondeals?What is yourcurrentwin rate?”(Averagewin rate is roughly47%""How are youkeepingyour CRMup todate?ChorusTrackersInaccuratereportingLack ofconsistentSalesPresenceDir.Biz.DevCantCreatePipelineCro + VPSales +Sales OpsWhere areasdoesyour team lackvisibility oncustomers?”What InfoDoes yourteamneed?"How are youmeasuring theprogression ofyourdeals?What is yourcurrentprocess forcoaching?Bad nocontact data,cant reachDM'sRevenue issporadic/inconsistent ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoJust managingexisting deals”Can’t reach otherdepartments /control sales cycleWhat areyour currentmethods forgatheringdata?Figuringout LeadRouting  ow do youmeasurethe health ofanopportunity?What elements doyou need tochangeto progress yourdeals?No Deal/VisibilityCoaching Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingIntentLowConversionHow are youcurrentlyroutingleads?Establishing“SalesTerritories"What triggeredthis concern?Currentprocess forcoaching?DatamanagementSuggest ContactAccuracy/SalesOshat do you feeliscontributing toa lowconversion/winrate?MindTickleCaseStudy -CantPrioritizeBiz OppsReachout + OrgChartsVPSales +Dir. BizCRO +VP +Sales OpsCantColdCallIncreasedPipeline90% YoYCRO +VPSalesOver 6mo. salescycleWorkflows/SalesOsWhat parts ofyoursales processcurrently feelinconsistent?”StalledDeals/LongSalesCycleVP Sales+ DirSales OpsLosingdeals tocompetitorsIncreasedPipeline40% YoYBuyingCommittee HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeHow dodepartmentsshareinfo ondeals?What is yourcurrentwin rate?”(Averagewin rate is roughly47%""How are youkeepingyour CRMup todate?ChorusTrackersInaccuratereportingLack ofconsistentSalesPresenceDir.Biz.DevCantCreatePipelineCro + VPSales +Sales OpsWhere areasdoesyour team lackvisibility oncustomers?”What InfoDoes yourteamneed?"How are youmeasuring theprogression ofyourdeals?What is yourcurrentprocess forcoaching?Bad nocontact data,cant reachDM'sRevenue issporadic/inconsistent

Persona - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. ProductBoard Case Study - $100k and 65 new Opps in 60 days after implementing ZoomInfo
  2. Just managing existing deals” Can’t reach other departments / control sales cycle
  3. What are your current methods for gathering data?
  4. Figuring out Lead Routing
  5. ow do you measure the health of an opportunity?
  6. What elements do you need to change to progress your deals?
  7. No Deal/ Visibility Coaching
  8. Hudl Case Study - 75% time saved on Deal Analysis / Vastly Improved Employee Onboarding
  9. Intent
  10. Low Conversion
  11. How are you currently routing leads?
  12. Establishing “Sales Territories"
  13. What triggered this concern? Current process for coaching?
  14. Data management
  15. Suggest Contact Accuracy/SalesOs
  16. hat do you feel is contributing to a low conversion/win rate?
  17. MindTickle Case Study -
  18. Cant Prioritize Biz Opps
  19. Reach out + Org Charts
  20. VP Sales + Dir. Biz
  21. CRO + VP + Sales Ops
  22. Cant Cold Call
  23. Increased Pipeline 90% YoY
  24. CRO + VP Sales
  25. Over 6 mo. sales cycle
  26. Workflows/SalesOs
  27. What parts of your sales process currently feel inconsistent?”
  28. Stalled Deals/Long Sales Cycle
  29. VP Sales + Dir Sales Ops
  30. Losing deals to competitors
  31. Increased Pipeline 40% YoY
  32. Buying Committee
  33. HotelEngine Case Study - 5x increase in productivity / 2.5x increase in deal size
  34. How do departments share info on deals?
  35. What is your current win rate?” (Average win rate is roughly 47%""
  36. How are you keeping your CRM up to date?
  37. Chorus Trackers
  38. Inaccurate reporting
  39. Lack of consistent Sales Presence
  40. Dir. Biz. Dev
  41. Cant Create Pipeline
  42. Cro + VP Sales + Sales Ops
  43. Where areas does your team lack visibility on customers?”
  44. What Info Does your team need?
  45. "How are you measuring the progression of your deals?
  46. What is your current process for coaching?
  47. Bad no contact data, cant reach DM's
  48. Revenue is sporadic/ inconsistent