Establishing“SalesTerritories"IncreasedPipeline90% YoYCantColdCallLosingdeals tocompetitorsDir.Biz.DevIncreasedPipeline40% YoYow do youmeasurethe health ofanopportunity?VP Sales+ DirSales OpsCRO +VP +Sales OpsWhere areasdoesyour team lackvisibility oncustomers?” ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoMindTickleCaseStudy -hat do you feeliscontributing toa lowconversion/winrate?Reachout + OrgChartsCantPrioritizeBiz OppsNo Deal/VisibilityCoachingWhat InfoDoes yourteamneed?Cro + VPSales +Sales OpsOver 6mo. salescycleSuggest ContactAccuracy/SalesOsLowConversion"How are youmeasuring theprogression ofyourdeals?ChorusTrackersFiguringout LeadRouting  VPSales +Dir. BizWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""DatamanagementHow dodepartmentsshareinfo ondeals?IntentHow are youkeepingyour CRMup todate?What is yourcurrentprocess forcoaching?CantCreatePipelineWhat triggeredthis concern?Currentprocess forcoaching?InaccuratereportingWhat areyour currentmethods forgatheringdata? Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingStalledDeals/LongSalesCycle HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeHow are youcurrentlyroutingleads?Just managingexisting deals”Can’t reach otherdepartments /control sales cycleCRO +VPSalesLack ofconsistentSalesPresenceRevenue issporadic/inconsistentBad nocontact data,cant reachDM'sWhat parts ofyoursales processcurrently feelinconsistent?”BuyingCommitteeWorkflows/SalesOsWhat elements doyou need tochangeto progress yourdeals?Establishing“SalesTerritories"IncreasedPipeline90% YoYCantColdCallLosingdeals tocompetitorsDir.Biz.DevIncreasedPipeline40% YoYow do youmeasurethe health ofanopportunity?VP Sales+ DirSales OpsCRO +VP +Sales OpsWhere areasdoesyour team lackvisibility oncustomers?” ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoMindTickleCaseStudy -hat do you feeliscontributing toa lowconversion/winrate?Reachout + OrgChartsCantPrioritizeBiz OppsNo Deal/VisibilityCoachingWhat InfoDoes yourteamneed?Cro + VPSales +Sales OpsOver 6mo. salescycleSuggest ContactAccuracy/SalesOsLowConversion"How are youmeasuring theprogression ofyourdeals?ChorusTrackersFiguringout LeadRouting  VPSales +Dir. BizWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""DatamanagementHow dodepartmentsshareinfo ondeals?IntentHow are youkeepingyour CRMup todate?What is yourcurrentprocess forcoaching?CantCreatePipelineWhat triggeredthis concern?Currentprocess forcoaching?InaccuratereportingWhat areyour currentmethods forgatheringdata? Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingStalledDeals/LongSalesCycle HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeHow are youcurrentlyroutingleads?Just managingexisting deals”Can’t reach otherdepartments /control sales cycleCRO +VPSalesLack ofconsistentSalesPresenceRevenue issporadic/inconsistentBad nocontact data,cant reachDM'sWhat parts ofyoursales processcurrently feelinconsistent?”BuyingCommitteeWorkflows/SalesOsWhat elements doyou need tochangeto progress yourdeals?

Persona - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Establishing “Sales Territories"
  2. Increased Pipeline 90% YoY
  3. Cant Cold Call
  4. Losing deals to competitors
  5. Dir. Biz. Dev
  6. Increased Pipeline 40% YoY
  7. ow do you measure the health of an opportunity?
  8. VP Sales + Dir Sales Ops
  9. CRO + VP + Sales Ops
  10. Where areas does your team lack visibility on customers?”
  11. ProductBoard Case Study - $100k and 65 new Opps in 60 days after implementing ZoomInfo
  12. MindTickle Case Study -
  13. hat do you feel is contributing to a low conversion/win rate?
  14. Reach out + Org Charts
  15. Cant Prioritize Biz Opps
  16. No Deal/ Visibility Coaching
  17. What Info Does your team need?
  18. Cro + VP Sales + Sales Ops
  19. Over 6 mo. sales cycle
  20. Suggest Contact Accuracy/SalesOs
  21. Low Conversion
  22. "How are you measuring the progression of your deals?
  23. Chorus Trackers
  24. Figuring out Lead Routing
  25. VP Sales + Dir. Biz
  26. What is your current win rate?” (Average win rate is roughly 47%""
  27. Data management
  28. How do departments share info on deals?
  29. Intent
  30. How are you keeping your CRM up to date?
  31. What is your current process for coaching?
  32. Cant Create Pipeline
  33. What triggered this concern? Current process for coaching?
  34. Inaccurate reporting
  35. What are your current methods for gathering data?
  36. Hudl Case Study - 75% time saved on Deal Analysis / Vastly Improved Employee Onboarding
  37. Stalled Deals/Long Sales Cycle
  38. HotelEngine Case Study - 5x increase in productivity / 2.5x increase in deal size
  39. How are you currently routing leads?
  40. Just managing existing deals” Can’t reach other departments / control sales cycle
  41. CRO + VP Sales
  42. Lack of consistent Sales Presence
  43. Revenue is sporadic/ inconsistent
  44. Bad no contact data, cant reach DM's
  45. What parts of your sales process currently feel inconsistent?”
  46. Buying Committee
  47. Workflows/SalesOs
  48. What elements do you need to change to progress your deals?