ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoCantColdCallCantCreatePipelineWhere areasdoesyour team lackvisibility oncustomers?”Suggest ContactAccuracy/SalesOshat do you feeliscontributing toa lowconversion/winrate?How dodepartmentsshareinfo ondeals?What InfoDoes yourteamneed?No Deal/VisibilityCoachingIncreasedPipeline90% YoYIncreasedPipeline40% YoYLowConversionWhat areyour currentmethods forgatheringdata?Dir.Biz.DevFiguringout LeadRouting  What is yourcurrentwin rate?”(Averagewin rate is roughly47%""CRO +VPSalesWorkflows/SalesOs"How are youmeasuring theprogression ofyourdeals?What elements doyou need tochangeto progress yourdeals? Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingVPSales +Dir. BizDatamanagementWhat is yourcurrentprocess forcoaching?Lack ofconsistentSalesPresenceCro + VPSales +Sales OpsBad nocontact data,cant reachDM'sOver 6mo. salescycleWhat parts ofyoursales processcurrently feelinconsistent?”VP Sales+ DirSales OpsRevenue issporadic/inconsistentBuyingCommitteeMindTickleCaseStudy -Just managingexisting deals”Can’t reach otherdepartments /control sales cycleReachout + OrgChartsHow are youcurrentlyroutingleads?CRO +VP +Sales OpsChorusTrackersCantPrioritizeBiz OppsLosingdeals tocompetitors HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeInaccuratereportingIntentStalledDeals/LongSalesCycleEstablishing“SalesTerritories"ow do youmeasurethe health ofanopportunity?How are youkeepingyour CRMup todate?What triggeredthis concern?Currentprocess forcoaching? ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoCantColdCallCantCreatePipelineWhere areasdoesyour team lackvisibility oncustomers?”Suggest ContactAccuracy/SalesOshat do you feeliscontributing toa lowconversion/winrate?How dodepartmentsshareinfo ondeals?What InfoDoes yourteamneed?No Deal/VisibilityCoachingIncreasedPipeline90% YoYIncreasedPipeline40% YoYLowConversionWhat areyour currentmethods forgatheringdata?Dir.Biz.DevFiguringout LeadRouting  What is yourcurrentwin rate?”(Averagewin rate is roughly47%""CRO +VPSalesWorkflows/SalesOs"How are youmeasuring theprogression ofyourdeals?What elements doyou need tochangeto progress yourdeals? Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingVPSales +Dir. BizDatamanagementWhat is yourcurrentprocess forcoaching?Lack ofconsistentSalesPresenceCro + VPSales +Sales OpsBad nocontact data,cant reachDM'sOver 6mo. salescycleWhat parts ofyoursales processcurrently feelinconsistent?”VP Sales+ DirSales OpsRevenue issporadic/inconsistentBuyingCommitteeMindTickleCaseStudy -Just managingexisting deals”Can’t reach otherdepartments /control sales cycleReachout + OrgChartsHow are youcurrentlyroutingleads?CRO +VP +Sales OpsChorusTrackersCantPrioritizeBiz OppsLosingdeals tocompetitors HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeInaccuratereportingIntentStalledDeals/LongSalesCycleEstablishing“SalesTerritories"ow do youmeasurethe health ofanopportunity?How are youkeepingyour CRMup todate?What triggeredthis concern?Currentprocess forcoaching?

Persona - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. ProductBoard Case Study - $100k and 65 new Opps in 60 days after implementing ZoomInfo
  2. Cant Cold Call
  3. Cant Create Pipeline
  4. Where areas does your team lack visibility on customers?”
  5. Suggest Contact Accuracy/SalesOs
  6. hat do you feel is contributing to a low conversion/win rate?
  7. How do departments share info on deals?
  8. What Info Does your team need?
  9. No Deal/ Visibility Coaching
  10. Increased Pipeline 90% YoY
  11. Increased Pipeline 40% YoY
  12. Low Conversion
  13. What are your current methods for gathering data?
  14. Dir. Biz. Dev
  15. Figuring out Lead Routing
  16. What is your current win rate?” (Average win rate is roughly 47%""
  17. CRO + VP Sales
  18. Workflows/SalesOs
  19. "How are you measuring the progression of your deals?
  20. What elements do you need to change to progress your deals?
  21. Hudl Case Study - 75% time saved on Deal Analysis / Vastly Improved Employee Onboarding
  22. VP Sales + Dir. Biz
  23. Data management
  24. What is your current process for coaching?
  25. Lack of consistent Sales Presence
  26. Cro + VP Sales + Sales Ops
  27. Bad no contact data, cant reach DM's
  28. Over 6 mo. sales cycle
  29. What parts of your sales process currently feel inconsistent?”
  30. VP Sales + Dir Sales Ops
  31. Revenue is sporadic/ inconsistent
  32. Buying Committee
  33. MindTickle Case Study -
  34. Just managing existing deals” Can’t reach other departments / control sales cycle
  35. Reach out + Org Charts
  36. How are you currently routing leads?
  37. CRO + VP + Sales Ops
  38. Chorus Trackers
  39. Cant Prioritize Biz Opps
  40. Losing deals to competitors
  41. HotelEngine Case Study - 5x increase in productivity / 2.5x increase in deal size
  42. Inaccurate reporting
  43. Intent
  44. Stalled Deals/Long Sales Cycle
  45. Establishing “Sales Territories"
  46. ow do you measure the health of an opportunity?
  47. How are you keeping your CRM up to date?
  48. What triggered this concern? Current process for coaching?