Revenue issporadic/inconsistentOver 6mo. salescycleWhat InfoDoes yourteamneed?StalledDeals/LongSalesCycleLosingdeals tocompetitors ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoBad nocontact data,cant reachDM'sWhat areyour currentmethods forgatheringdata?Workflows/SalesOsHow are youcurrentlyroutingleads?Suggest ContactAccuracy/SalesOsCantPrioritizeBiz OppsIntent"How are youmeasuring theprogression ofyourdeals?CRO +VP +Sales OpsIncreasedPipeline40% YoYIncreasedPipeline90% YoYHow dodepartmentsshareinfo ondeals?Lack ofconsistentSalesPresenceLowConversionBuyingCommitteeow do youmeasurethe health ofanopportunity?DatamanagementChorusTrackersVP Sales+ DirSales Opshat do you feeliscontributing toa lowconversion/winrate?CantCreatePipelineWhere areasdoesyour team lackvisibility oncustomers?”Just managingexisting deals”Can’t reach otherdepartments /control sales cycleCro + VPSales +Sales Ops Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingFiguringout LeadRouting  What elements doyou need tochangeto progress yourdeals?CantColdCallCRO +VPSalesNo Deal/VisibilityCoachingWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""Dir.Biz.DevWhat triggeredthis concern?Currentprocess forcoaching?Reachout + OrgChartsMindTickleCaseStudy - HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeEstablishing“SalesTerritories"VPSales +Dir. BizWhat parts ofyoursales processcurrently feelinconsistent?”What is yourcurrentprocess forcoaching?How are youkeepingyour CRMup todate?InaccuratereportingRevenue issporadic/inconsistentOver 6mo. salescycleWhat InfoDoes yourteamneed?StalledDeals/LongSalesCycleLosingdeals tocompetitors ProductBoardCase Study -$100k and 65 newOpps in 60 daysafterimplementingZoomInfoBad nocontact data,cant reachDM'sWhat areyour currentmethods forgatheringdata?Workflows/SalesOsHow are youcurrentlyroutingleads?Suggest ContactAccuracy/SalesOsCantPrioritizeBiz OppsIntent"How are youmeasuring theprogression ofyourdeals?CRO +VP +Sales OpsIncreasedPipeline40% YoYIncreasedPipeline90% YoYHow dodepartmentsshareinfo ondeals?Lack ofconsistentSalesPresenceLowConversionBuyingCommitteeow do youmeasurethe health ofanopportunity?DatamanagementChorusTrackersVP Sales+ DirSales Opshat do you feeliscontributing toa lowconversion/winrate?CantCreatePipelineWhere areasdoesyour team lackvisibility oncustomers?”Just managingexisting deals”Can’t reach otherdepartments /control sales cycleCro + VPSales +Sales Ops Hudl Case Study- 75% time savedon Deal Analysis /Vastly ImprovedEmployeeOnboardingFiguringout LeadRouting  What elements doyou need tochangeto progress yourdeals?CantColdCallCRO +VPSalesNo Deal/VisibilityCoachingWhat is yourcurrentwin rate?”(Averagewin rate is roughly47%""Dir.Biz.DevWhat triggeredthis concern?Currentprocess forcoaching?Reachout + OrgChartsMindTickleCaseStudy - HotelEngine CaseStudy - 5xincrease inproductivity / 2.5xincrease indeal sizeEstablishing“SalesTerritories"VPSales +Dir. BizWhat parts ofyoursales processcurrently feelinconsistent?”What is yourcurrentprocess forcoaching?How are youkeepingyour CRMup todate?Inaccuratereporting

Persona - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Revenue is sporadic/ inconsistent
  2. Over 6 mo. sales cycle
  3. What Info Does your team need?
  4. Stalled Deals/Long Sales Cycle
  5. Losing deals to competitors
  6. ProductBoard Case Study - $100k and 65 new Opps in 60 days after implementing ZoomInfo
  7. Bad no contact data, cant reach DM's
  8. What are your current methods for gathering data?
  9. Workflows/SalesOs
  10. How are you currently routing leads?
  11. Suggest Contact Accuracy/SalesOs
  12. Cant Prioritize Biz Opps
  13. Intent
  14. "How are you measuring the progression of your deals?
  15. CRO + VP + Sales Ops
  16. Increased Pipeline 40% YoY
  17. Increased Pipeline 90% YoY
  18. How do departments share info on deals?
  19. Lack of consistent Sales Presence
  20. Low Conversion
  21. Buying Committee
  22. ow do you measure the health of an opportunity?
  23. Data management
  24. Chorus Trackers
  25. VP Sales + Dir Sales Ops
  26. hat do you feel is contributing to a low conversion/win rate?
  27. Cant Create Pipeline
  28. Where areas does your team lack visibility on customers?”
  29. Just managing existing deals” Can’t reach other departments / control sales cycle
  30. Cro + VP Sales + Sales Ops
  31. Hudl Case Study - 75% time saved on Deal Analysis / Vastly Improved Employee Onboarding
  32. Figuring out Lead Routing
  33. What elements do you need to change to progress your deals?
  34. Cant Cold Call
  35. CRO + VP Sales
  36. No Deal/ Visibility Coaching
  37. What is your current win rate?” (Average win rate is roughly 47%""
  38. Dir. Biz. Dev
  39. What triggered this concern? Current process for coaching?
  40. Reach out + Org Charts
  41. MindTickle Case Study -
  42. HotelEngine Case Study - 5x increase in productivity / 2.5x increase in deal size
  43. Establishing “Sales Territories"
  44. VP Sales + Dir. Biz
  45. What parts of your sales process currently feel inconsistent?”
  46. What is your current process for coaching?
  47. How are you keeping your CRM up to date?
  48. Inaccurate reporting