Marketing campaigns not getting credit Sales says the leads are bad Lead Attribution Lead Scoring Campaign info doesn't get to CRM Long sales cycle Marketo Multiple programs buying the same keywords Using manual processes Not really happy with the CRM Excel for everything Sales buys lists Unclear Statuses Which campaigns are working best? Downloading lists with incomplete data Budgets are shrinking but quotas going up Underusing email Multi- touch attribution Cross website tracking Manual attribution in excel How to work with incoming leads Why fewer leads? Which campaign brings the most sales? UTMs get lost Why aren't leads converting? Mid- Funnel Messaging Do our social media leads convert? Leads arrive to multiple locations Campaigns aren't tracked Ads not converting Are these keywords bringing in the right leads? Email or Marketing Automation? Marketing campaigns not getting credit Sales says the leads are bad Lead Attribution Lead Scoring Campaign info doesn't get to CRM Long sales cycle Marketo Multiple programs buying the same keywords Using manual processes Not really happy with the CRM Excel for everything Sales buys lists Unclear Statuses Which campaigns are working best? Downloading lists with incomplete data Budgets are shrinking but quotas going up Underusing email Multi- touch attribution Cross website tracking Manual attribution in excel How to work with incoming leads Why fewer leads? Which campaign brings the most sales? UTMs get lost Why aren't leads converting? Mid- Funnel Messaging Do our social media leads convert? Leads arrive to multiple locations Campaigns aren't tracked Ads not converting Are these keywords bringing in the right leads? Email or Marketing Automation?
(Print)
Marketing campaigns not getting credit
Sales says the leads are bad
Lead Attribution
Lead Scoring
Campaign info doesn't get to CRM
Long sales cycle
Marketo
Multiple programs buying the same keywords
Using manual processes
Not really happy with the CRM
Excel for everything
Sales buys lists
Unclear Statuses
Which campaigns are working best?
Downloading lists with incomplete data
Budgets are
shrinking but quotas going up
Underusing email
Multi-touch attribution
Cross website
tracking
Manual attribution in excel
How to work with incoming leads
Why
fewer leads?
Which campaign brings the most sales?
UTMs get lost
Why aren't leads converting?
Mid-Funnel Messaging
Do our social media leads convert?
Leads arrive to multiple locations
Campaigns aren't tracked
Ads not converting
Are these keywords bringing in the right leads?
Email or Marketing Automation?
