Maximizeyour currentcustomerbase4 keys toconsumerretentionAddingValueThe valueofcustomerretentionSome customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.Set goals forregularfollow-upand stay topof mind.There is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.TheFollow-upTheprocessnever endswith a saleA buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.The first step inregaining formeraccounts is todiscover whyyou lost theaccount.Winningback lostcustomersStandingout fromthe crowdMaximizingcurrentcustomersA planfortrackingExcusessalespeoplegive forlosingaccountsUtilize cross-selling or up-selling tocurrentcustomers.CustomerServiceStatisticsFollow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.A salespersonhas a five totwenty chanceof selling to anew prospect.Dealingwith angrycustomersThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.Service afterthe sale canbe morecritical thanthe sale itself.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.Service andsincerity arethe keys towinning backlost accounts.Customers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.Customerfollow-upaddsvalue.Always takeresponsibilityand make itright.Sending athank you noteis a greatopportunity toshow gratitudeto your client.As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceThe 8th Stepin theRelationshipSelling CycleTheProfoundRole ofServiceAccording torecent statistics,91% of unhappycustomers willleave and nevercome backIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.Maximizeyour currentcustomerbase4 keys toconsumerretentionAddingValueThe valueofcustomerretentionSome customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.Set goals forregularfollow-upand stay topof mind.There is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.TheFollow-upTheprocessnever endswith a saleA buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.The first step inregaining formeraccounts is todiscover whyyou lost theaccount.Winningback lostcustomersStandingout fromthe crowdMaximizingcurrentcustomersA planfortrackingExcusessalespeoplegive forlosingaccountsUtilize cross-selling or up-selling tocurrentcustomers.CustomerServiceStatisticsFollow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.A salespersonhas a five totwenty chanceof selling to anew prospect.Dealingwith angrycustomersThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.Service afterthe sale canbe morecritical thanthe sale itself.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.Service andsincerity arethe keys towinning backlost accounts.Customers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.Customerfollow-upaddsvalue.Always takeresponsibilityand make itright.Sending athank you noteis a greatopportunity toshow gratitudeto your client.As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceThe 8th Stepin theRelationshipSelling CycleTheProfoundRole ofServiceAccording torecent statistics,91% of unhappycustomers willleave and nevercome backIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.

Chapter 15 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Maximize your current customer base
  2. 4 keys to consumer retention
  3. Adding Value
  4. The value of customer retention
  5. Some customers may choose to stop doing business with your organization for reasons that are beyond your control.
  6. Set goals for regular follow-up and stay top of mind.
  7. There is no substitute for salespeople asking their customer base how they feel about the service their company is providing.
  8. The Follow-up
  9. The process never ends with a sale
  10. A buying decision is a one-time action unless you turn it into a habit with follow-up.
  11. The first step in regaining former accounts is to discover why you lost the account.
  12. Winning back lost customers
  13. Standing out from the crowd
  14. Maximizing current customers
  15. A plan for tracking
  16. Excuses salespeople give for losing accounts
  17. Utilize cross-selling or up-selling to current customers.
  18. Customer Service Statistics
  19. Follow up after the sale is important because securing the customer’s business is not the end of the selling cycle.
  20. A salesperson has a five to twenty chance of selling to a new prospect.
  21. Dealing with angry customers
  22. The concept of adding value in selling means the salesperson makes a special effort, before, during and after the sale.
  23. Service after the sale can be more critical than the sale itself.
  24. A salesperson has 60 to 70% chance of selling additional products to an existing customer.
  25. Service and sincerity are the keys to winning back lost accounts.
  26. Customers’ feelings about their buying experience are based mostly on how they feel they have been treated.
  27. Customer follow-up adds value.
  28. Always take responsibility and make it right.
  29. Sending a thank you note is a great opportunity to show gratitude to your client.
  30. As competition increases, companies must differentiate their products and services based on the buying experience
  31. The 8th Step in the Relationship Selling Cycle
  32. The Profound Role of Service
  33. According to recent statistics, 91% of unhappy customers will leave and never come back
  34. It costs so much more to generate new customers than to retain existing customers.