There is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.CustomerServiceStatisticsSet goals forregularfollow-upand stay topof mind.Maximizeyour currentcustomerbaseDealingwith angrycustomersAddingValueTheProfoundRole ofServiceFollow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.Customerfollow-upaddsvalue.Some customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.According torecent statistics,91% of unhappycustomers willleave and nevercome backCustomers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.Theprocessnever endswith a saleTheFollow-upAlways takeresponsibilityand make itright.4 keys toconsumerretentionSending athank you noteis a greatopportunity toshow gratitudeto your client.A buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.Winningback lostcustomersService afterthe sale canbe morecritical thanthe sale itself.The concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.A salespersonhas a five totwenty chanceof selling to anew prospect.Service andsincerity arethe keys towinning backlost accounts.Utilize cross-selling or up-selling tocurrentcustomers.The 8th Stepin theRelationshipSelling CycleA planfortrackingMaximizingcurrentcustomersThe valueofcustomerretentionExcusessalespeoplegive forlosingaccountsIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.Standingout fromthe crowdThe first step inregaining formeraccounts is todiscover whyyou lost theaccount.As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceThere is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.CustomerServiceStatisticsSet goals forregularfollow-upand stay topof mind.Maximizeyour currentcustomerbaseDealingwith angrycustomersAddingValueTheProfoundRole ofServiceFollow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.Customerfollow-upaddsvalue.Some customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.According torecent statistics,91% of unhappycustomers willleave and nevercome backCustomers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.Theprocessnever endswith a saleTheFollow-upAlways takeresponsibilityand make itright.4 keys toconsumerretentionSending athank you noteis a greatopportunity toshow gratitudeto your client.A buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.Winningback lostcustomersService afterthe sale canbe morecritical thanthe sale itself.The concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.A salespersonhas a five totwenty chanceof selling to anew prospect.Service andsincerity arethe keys towinning backlost accounts.Utilize cross-selling or up-selling tocurrentcustomers.The 8th Stepin theRelationshipSelling CycleA planfortrackingMaximizingcurrentcustomersThe valueofcustomerretentionExcusessalespeoplegive forlosingaccountsIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.Standingout fromthe crowdThe first step inregaining formeraccounts is todiscover whyyou lost theaccount.As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperience

Chapter 15 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. There is no substitute for salespeople asking their customer base how they feel about the service their company is providing.
  2. Customer Service Statistics
  3. Set goals for regular follow-up and stay top of mind.
  4. Maximize your current customer base
  5. Dealing with angry customers
  6. Adding Value
  7. The Profound Role of Service
  8. Follow up after the sale is important because securing the customer’s business is not the end of the selling cycle.
  9. Customer follow-up adds value.
  10. Some customers may choose to stop doing business with your organization for reasons that are beyond your control.
  11. According to recent statistics, 91% of unhappy customers will leave and never come back
  12. Customers’ feelings about their buying experience are based mostly on how they feel they have been treated.
  13. The process never ends with a sale
  14. The Follow-up
  15. Always take responsibility and make it right.
  16. 4 keys to consumer retention
  17. Sending a thank you note is a great opportunity to show gratitude to your client.
  18. A buying decision is a one-time action unless you turn it into a habit with follow-up.
  19. Winning back lost customers
  20. Service after the sale can be more critical than the sale itself.
  21. The concept of adding value in selling means the salesperson makes a special effort, before, during and after the sale.
  22. A salesperson has 60 to 70% chance of selling additional products to an existing customer.
  23. A salesperson has a five to twenty chance of selling to a new prospect.
  24. Service and sincerity are the keys to winning back lost accounts.
  25. Utilize cross-selling or up-selling to current customers.
  26. The 8th Step in the Relationship Selling Cycle
  27. A plan for tracking
  28. Maximizing current customers
  29. The value of customer retention
  30. Excuses salespeople give for losing accounts
  31. It costs so much more to generate new customers than to retain existing customers.
  32. Standing out from the crowd
  33. The first step in regaining former accounts is to discover why you lost the account.
  34. As competition increases, companies must differentiate their products and services based on the buying experience