4 keys toconsumerretentionService afterthe sale canbe morecritical thanthe sale itself.TheFollow-upDealingwith angrycustomersCustomerServiceStatisticsThe valueofcustomerretentionIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.Utilize cross-selling or up-selling tocurrentcustomers.The 8th Stepin theRelationshipSelling CycleA buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.Sending athank you noteis a greatopportunity toshow gratitudeto your client.Some customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.Follow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.AddingValueMaximizingcurrentcustomersThe first step inregaining formeraccounts is todiscover whyyou lost theaccount.There is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.A salespersonhas a five totwenty chanceof selling to anew prospect.TheProfoundRole ofServiceTheprocessnever endswith a saleWinningback lostcustomersAlways takeresponsibilityand make itright.According torecent statistics,91% of unhappycustomers willleave and nevercome backSet goals forregularfollow-upand stay topof mind.Service andsincerity arethe keys towinning backlost accounts.As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.Excusessalespeoplegive forlosingaccountsStandingout fromthe crowdA planfortrackingCustomers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.Maximizeyour currentcustomerbaseCustomerfollow-upaddsvalue.4 keys toconsumerretentionService afterthe sale canbe morecritical thanthe sale itself.TheFollow-upDealingwith angrycustomersCustomerServiceStatisticsThe valueofcustomerretentionIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.Utilize cross-selling or up-selling tocurrentcustomers.The 8th Stepin theRelationshipSelling CycleA buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.Sending athank you noteis a greatopportunity toshow gratitudeto your client.Some customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.Follow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.AddingValueMaximizingcurrentcustomersThe first step inregaining formeraccounts is todiscover whyyou lost theaccount.There is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.A salespersonhas a five totwenty chanceof selling to anew prospect.TheProfoundRole ofServiceTheprocessnever endswith a saleWinningback lostcustomersAlways takeresponsibilityand make itright.According torecent statistics,91% of unhappycustomers willleave and nevercome backSet goals forregularfollow-upand stay topof mind.Service andsincerity arethe keys towinning backlost accounts.As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.Excusessalespeoplegive forlosingaccountsStandingout fromthe crowdA planfortrackingCustomers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.Maximizeyour currentcustomerbaseCustomerfollow-upaddsvalue.

Chapter 15 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. 4 keys to consumer retention
  2. Service after the sale can be more critical than the sale itself.
  3. The Follow-up
  4. Dealing with angry customers
  5. Customer Service Statistics
  6. The value of customer retention
  7. It costs so much more to generate new customers than to retain existing customers.
  8. Utilize cross-selling or up-selling to current customers.
  9. The 8th Step in the Relationship Selling Cycle
  10. A buying decision is a one-time action unless you turn it into a habit with follow-up.
  11. Sending a thank you note is a great opportunity to show gratitude to your client.
  12. Some customers may choose to stop doing business with your organization for reasons that are beyond your control.
  13. Follow up after the sale is important because securing the customer’s business is not the end of the selling cycle.
  14. A salesperson has 60 to 70% chance of selling additional products to an existing customer.
  15. Adding Value
  16. Maximizing current customers
  17. The first step in regaining former accounts is to discover why you lost the account.
  18. There is no substitute for salespeople asking their customer base how they feel about the service their company is providing.
  19. A salesperson has a five to twenty chance of selling to a new prospect.
  20. The Profound Role of Service
  21. The process never ends with a sale
  22. Winning back lost customers
  23. Always take responsibility and make it right.
  24. According to recent statistics, 91% of unhappy customers will leave and never come back
  25. Set goals for regular follow-up and stay top of mind.
  26. Service and sincerity are the keys to winning back lost accounts.
  27. As competition increases, companies must differentiate their products and services based on the buying experience
  28. The concept of adding value in selling means the salesperson makes a special effort, before, during and after the sale.
  29. Excuses salespeople give for losing accounts
  30. Standing out from the crowd
  31. A plan for tracking
  32. Customers’ feelings about their buying experience are based mostly on how they feel they have been treated.
  33. Maximize your current customer base
  34. Customer follow-up adds value.