The 8th Stepin theRelationshipSelling CycleThere is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.TheProfoundRole ofServiceIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.A planfortrackingThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.TheFollow-upUtilize cross-selling or up-selling tocurrentcustomers.Dealingwith angrycustomersService afterthe sale canbe morecritical thanthe sale itself.Winningback lostcustomersAccording torecent statistics,91% of unhappycustomers willleave and nevercome backFollow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.Excusessalespeoplegive forlosingaccounts4 keys toconsumerretentionA salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.Theprocessnever endswith a saleStandingout fromthe crowdAs competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceSet goals forregularfollow-upand stay topof mind.Customers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.Service andsincerity arethe keys towinning backlost accounts.MaximizingcurrentcustomersSending athank you noteis a greatopportunity toshow gratitudeto your client.Always takeresponsibilityand make itright.AddingValueCustomerServiceStatisticsA salespersonhas a five totwenty chanceof selling to anew prospect.The valueofcustomerretentionSome customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.A buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.Customerfollow-upaddsvalue.Maximizeyour currentcustomerbaseThe first step inregaining formeraccounts is todiscover whyyou lost theaccount.The 8th Stepin theRelationshipSelling CycleThere is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.TheProfoundRole ofServiceIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.A planfortrackingThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.TheFollow-upUtilize cross-selling or up-selling tocurrentcustomers.Dealingwith angrycustomersService afterthe sale canbe morecritical thanthe sale itself.Winningback lostcustomersAccording torecent statistics,91% of unhappycustomers willleave and nevercome backFollow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.Excusessalespeoplegive forlosingaccounts4 keys toconsumerretentionA salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.Theprocessnever endswith a saleStandingout fromthe crowdAs competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceSet goals forregularfollow-upand stay topof mind.Customers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.Service andsincerity arethe keys towinning backlost accounts.MaximizingcurrentcustomersSending athank you noteis a greatopportunity toshow gratitudeto your client.Always takeresponsibilityand make itright.AddingValueCustomerServiceStatisticsA salespersonhas a five totwenty chanceof selling to anew prospect.The valueofcustomerretentionSome customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.A buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.Customerfollow-upaddsvalue.Maximizeyour currentcustomerbaseThe first step inregaining formeraccounts is todiscover whyyou lost theaccount.

Chapter 15 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. The 8th Step in the Relationship Selling Cycle
  2. There is no substitute for salespeople asking their customer base how they feel about the service their company is providing.
  3. The Profound Role of Service
  4. It costs so much more to generate new customers than to retain existing customers.
  5. A plan for tracking
  6. The concept of adding value in selling means the salesperson makes a special effort, before, during and after the sale.
  7. The Follow-up
  8. Utilize cross-selling or up-selling to current customers.
  9. Dealing with angry customers
  10. Service after the sale can be more critical than the sale itself.
  11. Winning back lost customers
  12. According to recent statistics, 91% of unhappy customers will leave and never come back
  13. Follow up after the sale is important because securing the customer’s business is not the end of the selling cycle.
  14. Excuses salespeople give for losing accounts
  15. 4 keys to consumer retention
  16. A salesperson has 60 to 70% chance of selling additional products to an existing customer.
  17. The process never ends with a sale
  18. Standing out from the crowd
  19. As competition increases, companies must differentiate their products and services based on the buying experience
  20. Set goals for regular follow-up and stay top of mind.
  21. Customers’ feelings about their buying experience are based mostly on how they feel they have been treated.
  22. Service and sincerity are the keys to winning back lost accounts.
  23. Maximizing current customers
  24. Sending a thank you note is a great opportunity to show gratitude to your client.
  25. Always take responsibility and make it right.
  26. Adding Value
  27. Customer Service Statistics
  28. A salesperson has a five to twenty chance of selling to a new prospect.
  29. The value of customer retention
  30. Some customers may choose to stop doing business with your organization for reasons that are beyond your control.
  31. A buying decision is a one-time action unless you turn it into a habit with follow-up.
  32. Customer follow-up adds value.
  33. Maximize your current customer base
  34. The first step in regaining former accounts is to discover why you lost the account.