A planfortrackingWinningback lostcustomersAccording torecent statistics,91% of unhappycustomers willleave and nevercome backService andsincerity arethe keys towinning backlost accounts.Some customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.Service afterthe sale canbe morecritical thanthe sale itself.Excusessalespeoplegive forlosingaccountsTheProfoundRole ofServiceA salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.MaximizingcurrentcustomersSending athank you noteis a greatopportunity toshow gratitudeto your client.Always takeresponsibilityand make itright.Standingout fromthe crowdThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.AddingValueThe valueofcustomerretentionTheFollow-upSet goals forregularfollow-upand stay topof mind.It costs so muchmore togenerate newcustomers thanto retain existingcustomers.Customerfollow-upaddsvalue.The first step inregaining formeraccounts is todiscover whyyou lost theaccount.Maximizeyour currentcustomerbase4 keys toconsumerretentionUtilize cross-selling or up-selling tocurrentcustomers.Customers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.CustomerServiceStatisticsA buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.A salespersonhas a five totwenty chanceof selling to anew prospect.Dealingwith angrycustomersFollow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceTheprocessnever endswith a saleThere is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.The 8th Stepin theRelationshipSelling CycleA planfortrackingWinningback lostcustomersAccording torecent statistics,91% of unhappycustomers willleave and nevercome backService andsincerity arethe keys towinning backlost accounts.Some customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.Service afterthe sale canbe morecritical thanthe sale itself.Excusessalespeoplegive forlosingaccountsTheProfoundRole ofServiceA salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.MaximizingcurrentcustomersSending athank you noteis a greatopportunity toshow gratitudeto your client.Always takeresponsibilityand make itright.Standingout fromthe crowdThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.AddingValueThe valueofcustomerretentionTheFollow-upSet goals forregularfollow-upand stay topof mind.It costs so muchmore togenerate newcustomers thanto retain existingcustomers.Customerfollow-upaddsvalue.The first step inregaining formeraccounts is todiscover whyyou lost theaccount.Maximizeyour currentcustomerbase4 keys toconsumerretentionUtilize cross-selling or up-selling tocurrentcustomers.Customers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.CustomerServiceStatisticsA buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.A salespersonhas a five totwenty chanceof selling to anew prospect.Dealingwith angrycustomersFollow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceTheprocessnever endswith a saleThere is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.The 8th Stepin theRelationshipSelling Cycle

Chapter 15 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. A plan for tracking
  2. Winning back lost customers
  3. According to recent statistics, 91% of unhappy customers will leave and never come back
  4. Service and sincerity are the keys to winning back lost accounts.
  5. Some customers may choose to stop doing business with your organization for reasons that are beyond your control.
  6. Service after the sale can be more critical than the sale itself.
  7. Excuses salespeople give for losing accounts
  8. The Profound Role of Service
  9. A salesperson has 60 to 70% chance of selling additional products to an existing customer.
  10. Maximizing current customers
  11. Sending a thank you note is a great opportunity to show gratitude to your client.
  12. Always take responsibility and make it right.
  13. Standing out from the crowd
  14. The concept of adding value in selling means the salesperson makes a special effort, before, during and after the sale.
  15. Adding Value
  16. The value of customer retention
  17. The Follow-up
  18. Set goals for regular follow-up and stay top of mind.
  19. It costs so much more to generate new customers than to retain existing customers.
  20. Customer follow-up adds value.
  21. The first step in regaining former accounts is to discover why you lost the account.
  22. Maximize your current customer base
  23. 4 keys to consumer retention
  24. Utilize cross-selling or up-selling to current customers.
  25. Customers’ feelings about their buying experience are based mostly on how they feel they have been treated.
  26. Customer Service Statistics
  27. A buying decision is a one-time action unless you turn it into a habit with follow-up.
  28. A salesperson has a five to twenty chance of selling to a new prospect.
  29. Dealing with angry customers
  30. Follow up after the sale is important because securing the customer’s business is not the end of the selling cycle.
  31. As competition increases, companies must differentiate their products and services based on the buying experience
  32. The process never ends with a sale
  33. There is no substitute for salespeople asking their customer base how they feel about the service their company is providing.
  34. The 8th Step in the Relationship Selling Cycle