A buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.There is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.Follow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.Utilize cross-selling or up-selling tocurrentcustomers.Dealingwith angrycustomersThe valueofcustomerretentionThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.Service andsincerity arethe keys towinning backlost accounts.CustomerServiceStatisticsSending athank you noteis a greatopportunity toshow gratitudeto your client.Standingout fromthe crowdAs competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperience4 keys toconsumerretentionMaximizeyour currentcustomerbaseTheFollow-upTheprocessnever endswith a saleAlways takeresponsibilityand make itright.The first step inregaining formeraccounts is todiscover whyyou lost theaccount.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.Service afterthe sale canbe morecritical thanthe sale itself.Excusessalespeoplegive forlosingaccountsMaximizingcurrentcustomersSet goals forregularfollow-upand stay topof mind.TheProfoundRole ofServiceAccording torecent statistics,91% of unhappycustomers willleave and nevercome backSome customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.AddingValueCustomerfollow-upaddsvalue.A salespersonhas a five totwenty chanceof selling to anew prospect.A planfortrackingIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.Customers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.The 8th Stepin theRelationshipSelling CycleWinningback lostcustomersA buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.There is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.Follow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.Utilize cross-selling or up-selling tocurrentcustomers.Dealingwith angrycustomersThe valueofcustomerretentionThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.Service andsincerity arethe keys towinning backlost accounts.CustomerServiceStatisticsSending athank you noteis a greatopportunity toshow gratitudeto your client.Standingout fromthe crowdAs competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperience4 keys toconsumerretentionMaximizeyour currentcustomerbaseTheFollow-upTheprocessnever endswith a saleAlways takeresponsibilityand make itright.The first step inregaining formeraccounts is todiscover whyyou lost theaccount.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.Service afterthe sale canbe morecritical thanthe sale itself.Excusessalespeoplegive forlosingaccountsMaximizingcurrentcustomersSet goals forregularfollow-upand stay topof mind.TheProfoundRole ofServiceAccording torecent statistics,91% of unhappycustomers willleave and nevercome backSome customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.AddingValueCustomerfollow-upaddsvalue.A salespersonhas a five totwenty chanceof selling to anew prospect.A planfortrackingIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.Customers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.The 8th Stepin theRelationshipSelling CycleWinningback lostcustomers

Chapter 15 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. A buying decision is a one-time action unless you turn it into a habit with follow-up.
  2. There is no substitute for salespeople asking their customer base how they feel about the service their company is providing.
  3. Follow up after the sale is important because securing the customer’s business is not the end of the selling cycle.
  4. Utilize cross-selling or up-selling to current customers.
  5. Dealing with angry customers
  6. The value of customer retention
  7. The concept of adding value in selling means the salesperson makes a special effort, before, during and after the sale.
  8. Service and sincerity are the keys to winning back lost accounts.
  9. Customer Service Statistics
  10. Sending a thank you note is a great opportunity to show gratitude to your client.
  11. Standing out from the crowd
  12. As competition increases, companies must differentiate their products and services based on the buying experience
  13. 4 keys to consumer retention
  14. Maximize your current customer base
  15. The Follow-up
  16. The process never ends with a sale
  17. Always take responsibility and make it right.
  18. The first step in regaining former accounts is to discover why you lost the account.
  19. A salesperson has 60 to 70% chance of selling additional products to an existing customer.
  20. Service after the sale can be more critical than the sale itself.
  21. Excuses salespeople give for losing accounts
  22. Maximizing current customers
  23. Set goals for regular follow-up and stay top of mind.
  24. The Profound Role of Service
  25. According to recent statistics, 91% of unhappy customers will leave and never come back
  26. Some customers may choose to stop doing business with your organization for reasons that are beyond your control.
  27. Adding Value
  28. Customer follow-up adds value.
  29. A salesperson has a five to twenty chance of selling to a new prospect.
  30. A plan for tracking
  31. It costs so much more to generate new customers than to retain existing customers.
  32. Customers’ feelings about their buying experience are based mostly on how they feel they have been treated.
  33. The 8th Step in the Relationship Selling Cycle
  34. Winning back lost customers