The 8th Stepin theRelationshipSelling Cycle4 keys toconsumerretentionA salespersonhas a five totwenty chanceof selling to anew prospect.Utilize cross-selling or up-selling tocurrentcustomers.Dealingwith angrycustomersAccording torecent statistics,91% of unhappycustomers willleave and nevercome backA planfortrackingThe first step inregaining formeraccounts is todiscover whyyou lost theaccount.Some customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.Set goals forregularfollow-upand stay topof mind.MaximizingcurrentcustomersAs competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceMaximizeyour currentcustomerbaseCustomerServiceStatisticsTheprocessnever endswith a saleStandingout fromthe crowdExcusessalespeoplegive forlosingaccountsThere is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.Customerfollow-upaddsvalue.The valueofcustomerretentionAlways takeresponsibilityand make itright.It costs so muchmore togenerate newcustomers thanto retain existingcustomers.A buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.Winningback lostcustomersCustomers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.Service afterthe sale canbe morecritical thanthe sale itself.Service andsincerity arethe keys towinning backlost accounts.Follow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.AddingValueTheFollow-upThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.TheProfoundRole ofServiceSending athank you noteis a greatopportunity toshow gratitudeto your client.The 8th Stepin theRelationshipSelling Cycle4 keys toconsumerretentionA salespersonhas a five totwenty chanceof selling to anew prospect.Utilize cross-selling or up-selling tocurrentcustomers.Dealingwith angrycustomersAccording torecent statistics,91% of unhappycustomers willleave and nevercome backA planfortrackingThe first step inregaining formeraccounts is todiscover whyyou lost theaccount.Some customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.Set goals forregularfollow-upand stay topof mind.MaximizingcurrentcustomersAs competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceMaximizeyour currentcustomerbaseCustomerServiceStatisticsTheprocessnever endswith a saleStandingout fromthe crowdExcusessalespeoplegive forlosingaccountsThere is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.Customerfollow-upaddsvalue.The valueofcustomerretentionAlways takeresponsibilityand make itright.It costs so muchmore togenerate newcustomers thanto retain existingcustomers.A buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.Winningback lostcustomersCustomers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.Service afterthe sale canbe morecritical thanthe sale itself.Service andsincerity arethe keys towinning backlost accounts.Follow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.AddingValueTheFollow-upThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.TheProfoundRole ofServiceSending athank you noteis a greatopportunity toshow gratitudeto your client.

Chapter 15 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. The 8th Step in the Relationship Selling Cycle
  2. 4 keys to consumer retention
  3. A salesperson has a five to twenty chance of selling to a new prospect.
  4. Utilize cross-selling or up-selling to current customers.
  5. Dealing with angry customers
  6. According to recent statistics, 91% of unhappy customers will leave and never come back
  7. A plan for tracking
  8. The first step in regaining former accounts is to discover why you lost the account.
  9. Some customers may choose to stop doing business with your organization for reasons that are beyond your control.
  10. Set goals for regular follow-up and stay top of mind.
  11. Maximizing current customers
  12. As competition increases, companies must differentiate their products and services based on the buying experience
  13. Maximize your current customer base
  14. Customer Service Statistics
  15. The process never ends with a sale
  16. Standing out from the crowd
  17. Excuses salespeople give for losing accounts
  18. There is no substitute for salespeople asking their customer base how they feel about the service their company is providing.
  19. Customer follow-up adds value.
  20. The value of customer retention
  21. Always take responsibility and make it right.
  22. It costs so much more to generate new customers than to retain existing customers.
  23. A buying decision is a one-time action unless you turn it into a habit with follow-up.
  24. A salesperson has 60 to 70% chance of selling additional products to an existing customer.
  25. Winning back lost customers
  26. Customers’ feelings about their buying experience are based mostly on how they feel they have been treated.
  27. Service after the sale can be more critical than the sale itself.
  28. Service and sincerity are the keys to winning back lost accounts.
  29. Follow up after the sale is important because securing the customer’s business is not the end of the selling cycle.
  30. Adding Value
  31. The Follow-up
  32. The concept of adding value in selling means the salesperson makes a special effort, before, during and after the sale.
  33. The Profound Role of Service
  34. Sending a thank you note is a great opportunity to show gratitude to your client.