Sending athank you noteis a greatopportunity toshow gratitudeto your client.There is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.It costs so muchmore togenerate newcustomers thanto retain existingcustomers.Winningback lostcustomersCustomerfollow-upaddsvalue.TheFollow-upA buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.AddingValueA planfortrackingCustomers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.Utilize cross-selling or up-selling tocurrentcustomers.Service afterthe sale canbe morecritical thanthe sale itself.MaximizingcurrentcustomersSet goals forregularfollow-upand stay topof mind.CustomerServiceStatisticsTheProfoundRole ofServiceFollow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.Standingout fromthe crowdMaximizeyour currentcustomerbaseAlways takeresponsibilityand make itright.Dealingwith angrycustomersA salespersonhas a five totwenty chanceof selling to anew prospect.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.According torecent statistics,91% of unhappycustomers willleave and nevercome backTheprocessnever endswith a saleSome customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceExcusessalespeoplegive forlosingaccountsService andsincerity arethe keys towinning backlost accounts.The valueofcustomerretention4 keys toconsumerretentionThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.The first step inregaining formeraccounts is todiscover whyyou lost theaccount.The 8th Stepin theRelationshipSelling CycleSending athank you noteis a greatopportunity toshow gratitudeto your client.There is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.It costs so muchmore togenerate newcustomers thanto retain existingcustomers.Winningback lostcustomersCustomerfollow-upaddsvalue.TheFollow-upA buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.AddingValueA planfortrackingCustomers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.Utilize cross-selling or up-selling tocurrentcustomers.Service afterthe sale canbe morecritical thanthe sale itself.MaximizingcurrentcustomersSet goals forregularfollow-upand stay topof mind.CustomerServiceStatisticsTheProfoundRole ofServiceFollow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.Standingout fromthe crowdMaximizeyour currentcustomerbaseAlways takeresponsibilityand make itright.Dealingwith angrycustomersA salespersonhas a five totwenty chanceof selling to anew prospect.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.According torecent statistics,91% of unhappycustomers willleave and nevercome backTheprocessnever endswith a saleSome customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceExcusessalespeoplegive forlosingaccountsService andsincerity arethe keys towinning backlost accounts.The valueofcustomerretention4 keys toconsumerretentionThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.The first step inregaining formeraccounts is todiscover whyyou lost theaccount.The 8th Stepin theRelationshipSelling Cycle

Chapter 15 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Sending a thank you note is a great opportunity to show gratitude to your client.
  2. There is no substitute for salespeople asking their customer base how they feel about the service their company is providing.
  3. It costs so much more to generate new customers than to retain existing customers.
  4. Winning back lost customers
  5. Customer follow-up adds value.
  6. The Follow-up
  7. A buying decision is a one-time action unless you turn it into a habit with follow-up.
  8. Adding Value
  9. A plan for tracking
  10. Customers’ feelings about their buying experience are based mostly on how they feel they have been treated.
  11. Utilize cross-selling or up-selling to current customers.
  12. Service after the sale can be more critical than the sale itself.
  13. Maximizing current customers
  14. Set goals for regular follow-up and stay top of mind.
  15. Customer Service Statistics
  16. The Profound Role of Service
  17. Follow up after the sale is important because securing the customer’s business is not the end of the selling cycle.
  18. Standing out from the crowd
  19. Maximize your current customer base
  20. Always take responsibility and make it right.
  21. Dealing with angry customers
  22. A salesperson has a five to twenty chance of selling to a new prospect.
  23. A salesperson has 60 to 70% chance of selling additional products to an existing customer.
  24. According to recent statistics, 91% of unhappy customers will leave and never come back
  25. The process never ends with a sale
  26. Some customers may choose to stop doing business with your organization for reasons that are beyond your control.
  27. As competition increases, companies must differentiate their products and services based on the buying experience
  28. Excuses salespeople give for losing accounts
  29. Service and sincerity are the keys to winning back lost accounts.
  30. The value of customer retention
  31. 4 keys to consumer retention
  32. The concept of adding value in selling means the salesperson makes a special effort, before, during and after the sale.
  33. The first step in regaining former accounts is to discover why you lost the account.
  34. The 8th Step in the Relationship Selling Cycle