As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceExcusessalespeoplegive forlosingaccountsThe first step inregaining formeraccounts is todiscover whyyou lost theaccount.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.TheFollow-upService afterthe sale canbe morecritical thanthe sale itself.Utilize cross-selling or up-selling tocurrentcustomers.Always takeresponsibilityand make itright.A planfortrackingCustomerfollow-upaddsvalue.Follow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.A salespersonhas a five totwenty chanceof selling to anew prospect.Dealingwith angrycustomersTheProfoundRole ofServiceService andsincerity arethe keys towinning backlost accounts.Sending athank you noteis a greatopportunity toshow gratitudeto your client.Theprocessnever endswith a saleIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.CustomerServiceStatisticsAccording torecent statistics,91% of unhappycustomers willleave and nevercome backSome customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.A buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.The 8th Stepin theRelationshipSelling CycleThere is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.The valueofcustomerretentionMaximizingcurrentcustomers4 keys toconsumerretentionAddingValueStandingout fromthe crowdWinningback lostcustomersThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.Set goals forregularfollow-upand stay topof mind.Maximizeyour currentcustomerbaseCustomers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceExcusessalespeoplegive forlosingaccountsThe first step inregaining formeraccounts is todiscover whyyou lost theaccount.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.TheFollow-upService afterthe sale canbe morecritical thanthe sale itself.Utilize cross-selling or up-selling tocurrentcustomers.Always takeresponsibilityand make itright.A planfortrackingCustomerfollow-upaddsvalue.Follow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.A salespersonhas a five totwenty chanceof selling to anew prospect.Dealingwith angrycustomersTheProfoundRole ofServiceService andsincerity arethe keys towinning backlost accounts.Sending athank you noteis a greatopportunity toshow gratitudeto your client.Theprocessnever endswith a saleIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.CustomerServiceStatisticsAccording torecent statistics,91% of unhappycustomers willleave and nevercome backSome customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.A buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.The 8th Stepin theRelationshipSelling CycleThere is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.The valueofcustomerretentionMaximizingcurrentcustomers4 keys toconsumerretentionAddingValueStandingout fromthe crowdWinningback lostcustomersThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.Set goals forregularfollow-upand stay topof mind.Maximizeyour currentcustomerbaseCustomers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.

Chapter 15 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. As competition increases, companies must differentiate their products and services based on the buying experience
  2. Excuses salespeople give for losing accounts
  3. The first step in regaining former accounts is to discover why you lost the account.
  4. A salesperson has 60 to 70% chance of selling additional products to an existing customer.
  5. The Follow-up
  6. Service after the sale can be more critical than the sale itself.
  7. Utilize cross-selling or up-selling to current customers.
  8. Always take responsibility and make it right.
  9. A plan for tracking
  10. Customer follow-up adds value.
  11. Follow up after the sale is important because securing the customer’s business is not the end of the selling cycle.
  12. A salesperson has a five to twenty chance of selling to a new prospect.
  13. Dealing with angry customers
  14. The Profound Role of Service
  15. Service and sincerity are the keys to winning back lost accounts.
  16. Sending a thank you note is a great opportunity to show gratitude to your client.
  17. The process never ends with a sale
  18. It costs so much more to generate new customers than to retain existing customers.
  19. Customer Service Statistics
  20. According to recent statistics, 91% of unhappy customers will leave and never come back
  21. Some customers may choose to stop doing business with your organization for reasons that are beyond your control.
  22. A buying decision is a one-time action unless you turn it into a habit with follow-up.
  23. The 8th Step in the Relationship Selling Cycle
  24. There is no substitute for salespeople asking their customer base how they feel about the service their company is providing.
  25. The value of customer retention
  26. Maximizing current customers
  27. 4 keys to consumer retention
  28. Adding Value
  29. Standing out from the crowd
  30. Winning back lost customers
  31. The concept of adding value in selling means the salesperson makes a special effort, before, during and after the sale.
  32. Set goals for regular follow-up and stay top of mind.
  33. Maximize your current customer base
  34. Customers’ feelings about their buying experience are based mostly on how they feel they have been treated.