Dealingwith angrycustomersSome customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.Service andsincerity arethe keys towinning backlost accounts.The first step inregaining formeraccounts is todiscover whyyou lost theaccount.4 keys toconsumerretentionService afterthe sale canbe morecritical thanthe sale itself.Utilize cross-selling or up-selling tocurrentcustomers.As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceTheFollow-upCustomerfollow-upaddsvalue.CustomerServiceStatisticsAlways takeresponsibilityand make itright.Customers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.AddingValueMaximizeyour currentcustomerbaseA planfortrackingA salespersonhas a five totwenty chanceof selling to anew prospect.The valueofcustomerretentionTheprocessnever endswith a saleA buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.Winningback lostcustomersSending athank you noteis a greatopportunity toshow gratitudeto your client.MaximizingcurrentcustomersThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.According torecent statistics,91% of unhappycustomers willleave and nevercome backThe 8th Stepin theRelationshipSelling CycleStandingout fromthe crowdIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.Set goals forregularfollow-upand stay topof mind.There is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.Excusessalespeoplegive forlosingaccountsTheProfoundRole ofServiceFollow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.Dealingwith angrycustomersSome customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.Service andsincerity arethe keys towinning backlost accounts.The first step inregaining formeraccounts is todiscover whyyou lost theaccount.4 keys toconsumerretentionService afterthe sale canbe morecritical thanthe sale itself.Utilize cross-selling or up-selling tocurrentcustomers.As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceTheFollow-upCustomerfollow-upaddsvalue.CustomerServiceStatisticsAlways takeresponsibilityand make itright.Customers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.AddingValueMaximizeyour currentcustomerbaseA planfortrackingA salespersonhas a five totwenty chanceof selling to anew prospect.The valueofcustomerretentionTheprocessnever endswith a saleA buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.Winningback lostcustomersSending athank you noteis a greatopportunity toshow gratitudeto your client.MaximizingcurrentcustomersThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.According torecent statistics,91% of unhappycustomers willleave and nevercome backThe 8th Stepin theRelationshipSelling CycleStandingout fromthe crowdIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.Set goals forregularfollow-upand stay topof mind.There is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.Excusessalespeoplegive forlosingaccountsTheProfoundRole ofServiceFollow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.

Chapter 15 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Dealing with angry customers
  2. Some customers may choose to stop doing business with your organization for reasons that are beyond your control.
  3. Service and sincerity are the keys to winning back lost accounts.
  4. The first step in regaining former accounts is to discover why you lost the account.
  5. 4 keys to consumer retention
  6. Service after the sale can be more critical than the sale itself.
  7. Utilize cross-selling or up-selling to current customers.
  8. As competition increases, companies must differentiate their products and services based on the buying experience
  9. The Follow-up
  10. Customer follow-up adds value.
  11. Customer Service Statistics
  12. Always take responsibility and make it right.
  13. Customers’ feelings about their buying experience are based mostly on how they feel they have been treated.
  14. Adding Value
  15. Maximize your current customer base
  16. A plan for tracking
  17. A salesperson has a five to twenty chance of selling to a new prospect.
  18. The value of customer retention
  19. The process never ends with a sale
  20. A buying decision is a one-time action unless you turn it into a habit with follow-up.
  21. Winning back lost customers
  22. Sending a thank you note is a great opportunity to show gratitude to your client.
  23. Maximizing current customers
  24. The concept of adding value in selling means the salesperson makes a special effort, before, during and after the sale.
  25. According to recent statistics, 91% of unhappy customers will leave and never come back
  26. The 8th Step in the Relationship Selling Cycle
  27. Standing out from the crowd
  28. It costs so much more to generate new customers than to retain existing customers.
  29. Set goals for regular follow-up and stay top of mind.
  30. There is no substitute for salespeople asking their customer base how they feel about the service their company is providing.
  31. A salesperson has 60 to 70% chance of selling additional products to an existing customer.
  32. Excuses salespeople give for losing accounts
  33. The Profound Role of Service
  34. Follow up after the sale is important because securing the customer’s business is not the end of the selling cycle.