Excusessalespeoplegive forlosingaccountsA buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.Customerfollow-upaddsvalue.Always takeresponsibilityand make itright.The first step inregaining formeraccounts is todiscover whyyou lost theaccount.AddingValueService andsincerity arethe keys towinning backlost accounts.Follow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.Service afterthe sale canbe morecritical thanthe sale itself.The valueofcustomerretention4 keys toconsumerretentionSending athank you noteis a greatopportunity toshow gratitudeto your client.Theprocessnever endswith a saleThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.TheFollow-upCustomerServiceStatisticsAs competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceStandingout fromthe crowdMaximizingcurrentcustomersA planfortrackingCustomers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.TheProfoundRole ofServiceThe 8th Stepin theRelationshipSelling CycleThere is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.Utilize cross-selling or up-selling tocurrentcustomers.Winningback lostcustomersAccording torecent statistics,91% of unhappycustomers willleave and nevercome backSome customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.Dealingwith angrycustomersSet goals forregularfollow-upand stay topof mind.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.Maximizeyour currentcustomerbaseA salespersonhas a five totwenty chanceof selling to anew prospect.It costs so muchmore togenerate newcustomers thanto retain existingcustomers.Excusessalespeoplegive forlosingaccountsA buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.Customerfollow-upaddsvalue.Always takeresponsibilityand make itright.The first step inregaining formeraccounts is todiscover whyyou lost theaccount.AddingValueService andsincerity arethe keys towinning backlost accounts.Follow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.Service afterthe sale canbe morecritical thanthe sale itself.The valueofcustomerretention4 keys toconsumerretentionSending athank you noteis a greatopportunity toshow gratitudeto your client.Theprocessnever endswith a saleThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.TheFollow-upCustomerServiceStatisticsAs competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceStandingout fromthe crowdMaximizingcurrentcustomersA planfortrackingCustomers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.TheProfoundRole ofServiceThe 8th Stepin theRelationshipSelling CycleThere is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.Utilize cross-selling or up-selling tocurrentcustomers.Winningback lostcustomersAccording torecent statistics,91% of unhappycustomers willleave and nevercome backSome customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.Dealingwith angrycustomersSet goals forregularfollow-upand stay topof mind.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.Maximizeyour currentcustomerbaseA salespersonhas a five totwenty chanceof selling to anew prospect.It costs so muchmore togenerate newcustomers thanto retain existingcustomers.

Chapter 15 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Excuses salespeople give for losing accounts
  2. A buying decision is a one-time action unless you turn it into a habit with follow-up.
  3. Customer follow-up adds value.
  4. Always take responsibility and make it right.
  5. The first step in regaining former accounts is to discover why you lost the account.
  6. Adding Value
  7. Service and sincerity are the keys to winning back lost accounts.
  8. Follow up after the sale is important because securing the customer’s business is not the end of the selling cycle.
  9. Service after the sale can be more critical than the sale itself.
  10. The value of customer retention
  11. 4 keys to consumer retention
  12. Sending a thank you note is a great opportunity to show gratitude to your client.
  13. The process never ends with a sale
  14. The concept of adding value in selling means the salesperson makes a special effort, before, during and after the sale.
  15. The Follow-up
  16. Customer Service Statistics
  17. As competition increases, companies must differentiate their products and services based on the buying experience
  18. Standing out from the crowd
  19. Maximizing current customers
  20. A plan for tracking
  21. Customers’ feelings about their buying experience are based mostly on how they feel they have been treated.
  22. The Profound Role of Service
  23. The 8th Step in the Relationship Selling Cycle
  24. There is no substitute for salespeople asking their customer base how they feel about the service their company is providing.
  25. Utilize cross-selling or up-selling to current customers.
  26. Winning back lost customers
  27. According to recent statistics, 91% of unhappy customers will leave and never come back
  28. Some customers may choose to stop doing business with your organization for reasons that are beyond your control.
  29. Dealing with angry customers
  30. Set goals for regular follow-up and stay top of mind.
  31. A salesperson has 60 to 70% chance of selling additional products to an existing customer.
  32. Maximize your current customer base
  33. A salesperson has a five to twenty chance of selling to a new prospect.
  34. It costs so much more to generate new customers than to retain existing customers.