Theprocessnever endswith a saleIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceThe valueofcustomerretentionMaximizeyour currentcustomerbaseA salespersonhas a five totwenty chanceof selling to anew prospect.Standingout fromthe crowdA buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.AddingValueUtilize cross-selling or up-selling tocurrentcustomers.Service afterthe sale canbe morecritical thanthe sale itself.According torecent statistics,91% of unhappycustomers willleave and nevercome backThere is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.A planfortracking4 keys toconsumerretentionCustomerServiceStatisticsTheFollow-upSending athank you noteis a greatopportunity toshow gratitudeto your client.Some customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.Set goals forregularfollow-upand stay topof mind.TheProfoundRole ofServiceFollow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.MaximizingcurrentcustomersAlways takeresponsibilityand make itright.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.Winningback lostcustomersCustomers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.The concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.Customerfollow-upaddsvalue.Dealingwith angrycustomersExcusessalespeoplegive forlosingaccountsService andsincerity arethe keys towinning backlost accounts.The 8th Stepin theRelationshipSelling CycleThe first step inregaining formeraccounts is todiscover whyyou lost theaccount.Theprocessnever endswith a saleIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceThe valueofcustomerretentionMaximizeyour currentcustomerbaseA salespersonhas a five totwenty chanceof selling to anew prospect.Standingout fromthe crowdA buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.AddingValueUtilize cross-selling or up-selling tocurrentcustomers.Service afterthe sale canbe morecritical thanthe sale itself.According torecent statistics,91% of unhappycustomers willleave and nevercome backThere is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.A planfortracking4 keys toconsumerretentionCustomerServiceStatisticsTheFollow-upSending athank you noteis a greatopportunity toshow gratitudeto your client.Some customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.Set goals forregularfollow-upand stay topof mind.TheProfoundRole ofServiceFollow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.MaximizingcurrentcustomersAlways takeresponsibilityand make itright.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.Winningback lostcustomersCustomers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.The concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.Customerfollow-upaddsvalue.Dealingwith angrycustomersExcusessalespeoplegive forlosingaccountsService andsincerity arethe keys towinning backlost accounts.The 8th Stepin theRelationshipSelling CycleThe first step inregaining formeraccounts is todiscover whyyou lost theaccount.

Chapter 15 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. The process never ends with a sale
  2. It costs so much more to generate new customers than to retain existing customers.
  3. As competition increases, companies must differentiate their products and services based on the buying experience
  4. The value of customer retention
  5. Maximize your current customer base
  6. A salesperson has a five to twenty chance of selling to a new prospect.
  7. Standing out from the crowd
  8. A buying decision is a one-time action unless you turn it into a habit with follow-up.
  9. Adding Value
  10. Utilize cross-selling or up-selling to current customers.
  11. Service after the sale can be more critical than the sale itself.
  12. According to recent statistics, 91% of unhappy customers will leave and never come back
  13. There is no substitute for salespeople asking their customer base how they feel about the service their company is providing.
  14. A plan for tracking
  15. 4 keys to consumer retention
  16. Customer Service Statistics
  17. The Follow-up
  18. Sending a thank you note is a great opportunity to show gratitude to your client.
  19. Some customers may choose to stop doing business with your organization for reasons that are beyond your control.
  20. Set goals for regular follow-up and stay top of mind.
  21. The Profound Role of Service
  22. Follow up after the sale is important because securing the customer’s business is not the end of the selling cycle.
  23. Maximizing current customers
  24. Always take responsibility and make it right.
  25. A salesperson has 60 to 70% chance of selling additional products to an existing customer.
  26. Winning back lost customers
  27. Customers’ feelings about their buying experience are based mostly on how they feel they have been treated.
  28. The concept of adding value in selling means the salesperson makes a special effort, before, during and after the sale.
  29. Customer follow-up adds value.
  30. Dealing with angry customers
  31. Excuses salespeople give for losing accounts
  32. Service and sincerity are the keys to winning back lost accounts.
  33. The 8th Step in the Relationship Selling Cycle
  34. The first step in regaining former accounts is to discover why you lost the account.