4 keys toconsumerretentionUtilize cross-selling or up-selling tocurrentcustomers.Dealingwith angrycustomersTheprocessnever endswith a saleThe first step inregaining formeraccounts is todiscover whyyou lost theaccount.Customers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.Maximizeyour currentcustomerbaseWinningback lostcustomersStandingout fromthe crowdThe 8th Stepin theRelationshipSelling CycleA planfortrackingMaximizingcurrentcustomersCustomerfollow-upaddsvalue.A buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.Service afterthe sale canbe morecritical thanthe sale itself.Excusessalespeoplegive forlosingaccountsTheProfoundRole ofServiceIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.AddingValueThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.There is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.A salespersonhas a five totwenty chanceof selling to anew prospect.Service andsincerity arethe keys towinning backlost accounts.TheFollow-upSending athank you noteis a greatopportunity toshow gratitudeto your client.Set goals forregularfollow-upand stay topof mind.Follow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceAlways takeresponsibilityand make itright.Some customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.According torecent statistics,91% of unhappycustomers willleave and nevercome backThe valueofcustomerretentionCustomerServiceStatistics4 keys toconsumerretentionUtilize cross-selling or up-selling tocurrentcustomers.Dealingwith angrycustomersTheprocessnever endswith a saleThe first step inregaining formeraccounts is todiscover whyyou lost theaccount.Customers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.Maximizeyour currentcustomerbaseWinningback lostcustomersStandingout fromthe crowdThe 8th Stepin theRelationshipSelling CycleA planfortrackingMaximizingcurrentcustomersCustomerfollow-upaddsvalue.A buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.Service afterthe sale canbe morecritical thanthe sale itself.Excusessalespeoplegive forlosingaccountsTheProfoundRole ofServiceIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.AddingValueThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.There is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.A salespersonhas a five totwenty chanceof selling to anew prospect.Service andsincerity arethe keys towinning backlost accounts.TheFollow-upSending athank you noteis a greatopportunity toshow gratitudeto your client.Set goals forregularfollow-upand stay topof mind.Follow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceAlways takeresponsibilityand make itright.Some customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.According torecent statistics,91% of unhappycustomers willleave and nevercome backThe valueofcustomerretentionCustomerServiceStatistics

Chapter 15 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
  1. 4 keys to consumer retention
  2. Utilize cross-selling or up-selling to current customers.
  3. Dealing with angry customers
  4. The process never ends with a sale
  5. The first step in regaining former accounts is to discover why you lost the account.
  6. Customers’ feelings about their buying experience are based mostly on how they feel they have been treated.
  7. Maximize your current customer base
  8. Winning back lost customers
  9. Standing out from the crowd
  10. The 8th Step in the Relationship Selling Cycle
  11. A plan for tracking
  12. Maximizing current customers
  13. Customer follow-up adds value.
  14. A buying decision is a one-time action unless you turn it into a habit with follow-up.
  15. Service after the sale can be more critical than the sale itself.
  16. Excuses salespeople give for losing accounts
  17. The Profound Role of Service
  18. It costs so much more to generate new customers than to retain existing customers.
  19. A salesperson has 60 to 70% chance of selling additional products to an existing customer.
  20. Adding Value
  21. The concept of adding value in selling means the salesperson makes a special effort, before, during and after the sale.
  22. There is no substitute for salespeople asking their customer base how they feel about the service their company is providing.
  23. A salesperson has a five to twenty chance of selling to a new prospect.
  24. Service and sincerity are the keys to winning back lost accounts.
  25. The Follow-up
  26. Sending a thank you note is a great opportunity to show gratitude to your client.
  27. Set goals for regular follow-up and stay top of mind.
  28. Follow up after the sale is important because securing the customer’s business is not the end of the selling cycle.
  29. As competition increases, companies must differentiate their products and services based on the buying experience
  30. Always take responsibility and make it right.
  31. Some customers may choose to stop doing business with your organization for reasons that are beyond your control.
  32. According to recent statistics, 91% of unhappy customers will leave and never come back
  33. The value of customer retention
  34. Customer Service Statistics