The first step inregaining formeraccounts is todiscover whyyou lost theaccount.Theprocessnever endswith a saleCustomers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.Always takeresponsibilityand make itright.MaximizingcurrentcustomersThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.AddingValueTheFollow-upExcusessalespeoplegive forlosingaccountsSending athank you noteis a greatopportunity toshow gratitudeto your client.Dealingwith angrycustomersA salespersonhas a five totwenty chanceof selling to anew prospect.Customerfollow-upaddsvalue.Winningback lostcustomersThe valueofcustomerretentionIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceCustomerServiceStatisticsMaximizeyour currentcustomerbaseSome customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.According torecent statistics,91% of unhappycustomers willleave and nevercome backService andsincerity arethe keys towinning backlost accounts.TheProfoundRole ofServiceThere is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.Service afterthe sale canbe morecritical thanthe sale itself.A buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.Follow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.Utilize cross-selling or up-selling tocurrentcustomers.Set goals forregularfollow-upand stay topof mind.A planfortracking4 keys toconsumerretentionThe 8th Stepin theRelationshipSelling CycleStandingout fromthe crowdThe first step inregaining formeraccounts is todiscover whyyou lost theaccount.Theprocessnever endswith a saleCustomers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.Always takeresponsibilityand make itright.MaximizingcurrentcustomersThe concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.AddingValueTheFollow-upExcusessalespeoplegive forlosingaccountsSending athank you noteis a greatopportunity toshow gratitudeto your client.Dealingwith angrycustomersA salespersonhas a five totwenty chanceof selling to anew prospect.Customerfollow-upaddsvalue.Winningback lostcustomersThe valueofcustomerretentionIt costs so muchmore togenerate newcustomers thanto retain existingcustomers.As competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceCustomerServiceStatisticsMaximizeyour currentcustomerbaseSome customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.According torecent statistics,91% of unhappycustomers willleave and nevercome backService andsincerity arethe keys towinning backlost accounts.TheProfoundRole ofServiceThere is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.Service afterthe sale canbe morecritical thanthe sale itself.A buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.Follow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.Utilize cross-selling or up-selling tocurrentcustomers.Set goals forregularfollow-upand stay topof mind.A planfortracking4 keys toconsumerretentionThe 8th Stepin theRelationshipSelling CycleStandingout fromthe crowd

Chapter 15 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. The first step in regaining former accounts is to discover why you lost the account.
  2. The process never ends with a sale
  3. Customers’ feelings about their buying experience are based mostly on how they feel they have been treated.
  4. Always take responsibility and make it right.
  5. Maximizing current customers
  6. The concept of adding value in selling means the salesperson makes a special effort, before, during and after the sale.
  7. Adding Value
  8. The Follow-up
  9. Excuses salespeople give for losing accounts
  10. Sending a thank you note is a great opportunity to show gratitude to your client.
  11. Dealing with angry customers
  12. A salesperson has a five to twenty chance of selling to a new prospect.
  13. Customer follow-up adds value.
  14. Winning back lost customers
  15. The value of customer retention
  16. It costs so much more to generate new customers than to retain existing customers.
  17. As competition increases, companies must differentiate their products and services based on the buying experience
  18. Customer Service Statistics
  19. Maximize your current customer base
  20. Some customers may choose to stop doing business with your organization for reasons that are beyond your control.
  21. A salesperson has 60 to 70% chance of selling additional products to an existing customer.
  22. According to recent statistics, 91% of unhappy customers will leave and never come back
  23. Service and sincerity are the keys to winning back lost accounts.
  24. The Profound Role of Service
  25. There is no substitute for salespeople asking their customer base how they feel about the service their company is providing.
  26. Service after the sale can be more critical than the sale itself.
  27. A buying decision is a one-time action unless you turn it into a habit with follow-up.
  28. Follow up after the sale is important because securing the customer’s business is not the end of the selling cycle.
  29. Utilize cross-selling or up-selling to current customers.
  30. Set goals for regular follow-up and stay top of mind.
  31. A plan for tracking
  32. 4 keys to consumer retention
  33. The 8th Step in the Relationship Selling Cycle
  34. Standing out from the crowd