MaximizingcurrentcustomersUtilize cross-selling or up-selling tocurrentcustomers.Maximizeyour currentcustomerbaseThe first step inregaining formeraccounts is todiscover whyyou lost theaccount.A buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.Service andsincerity arethe keys towinning backlost accounts.Theprocessnever endswith a saleService afterthe sale canbe morecritical thanthe sale itself.AddingValueSet goals forregularfollow-upand stay topof mind.4 keys toconsumerretentionCustomerfollow-upaddsvalue.Customers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.A planfortrackingCustomerServiceStatisticsStandingout fromthe crowdThere is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.Follow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.It costs so muchmore togenerate newcustomers thanto retain existingcustomers.The concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.Sending athank you noteis a greatopportunity toshow gratitudeto your client.A salespersonhas a five totwenty chanceof selling to anew prospect.Always takeresponsibilityand make itright.TheFollow-upAs competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceSome customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.Excusessalespeoplegive forlosingaccountsTheProfoundRole ofServiceDealingwith angrycustomersThe 8th Stepin theRelationshipSelling CycleThe valueofcustomerretentionWinningback lostcustomersAccording torecent statistics,91% of unhappycustomers willleave and nevercome backMaximizingcurrentcustomersUtilize cross-selling or up-selling tocurrentcustomers.Maximizeyour currentcustomerbaseThe first step inregaining formeraccounts is todiscover whyyou lost theaccount.A buyingdecision is aone-time actionunless you turnit into a habitwith follow-up.Service andsincerity arethe keys towinning backlost accounts.Theprocessnever endswith a saleService afterthe sale canbe morecritical thanthe sale itself.AddingValueSet goals forregularfollow-upand stay topof mind.4 keys toconsumerretentionCustomerfollow-upaddsvalue.Customers’feelings abouttheir buyingexperience arebased mostly onhow they feel theyhave been treated.A salesperson has60 to 70% chanceof sellingadditional productsto an existingcustomer.A planfortrackingCustomerServiceStatisticsStandingout fromthe crowdThere is no substitutefor salespeopleasking their customerbase how they feelabout the servicetheir company isproviding.Follow up after thesale is importantbecause securingthe customer’sbusiness is not theend of the sellingcycle.It costs so muchmore togenerate newcustomers thanto retain existingcustomers.The concept ofadding value inselling means thesalesperson makesa special effort,before, during andafter the sale.Sending athank you noteis a greatopportunity toshow gratitudeto your client.A salespersonhas a five totwenty chanceof selling to anew prospect.Always takeresponsibilityand make itright.TheFollow-upAs competitionincreases,companies mustdifferentiate theirproducts andservices based onthe buyingexperienceSome customersmay choose to stopdoing business withyour organizationfor reasons that arebeyond yourcontrol.Excusessalespeoplegive forlosingaccountsTheProfoundRole ofServiceDealingwith angrycustomersThe 8th Stepin theRelationshipSelling CycleThe valueofcustomerretentionWinningback lostcustomersAccording torecent statistics,91% of unhappycustomers willleave and nevercome back

Chapter 15 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
  1. Maximizing current customers
  2. Utilize cross-selling or up-selling to current customers.
  3. Maximize your current customer base
  4. The first step in regaining former accounts is to discover why you lost the account.
  5. A buying decision is a one-time action unless you turn it into a habit with follow-up.
  6. Service and sincerity are the keys to winning back lost accounts.
  7. The process never ends with a sale
  8. Service after the sale can be more critical than the sale itself.
  9. Adding Value
  10. Set goals for regular follow-up and stay top of mind.
  11. 4 keys to consumer retention
  12. Customer follow-up adds value.
  13. Customers’ feelings about their buying experience are based mostly on how they feel they have been treated.
  14. A salesperson has 60 to 70% chance of selling additional products to an existing customer.
  15. A plan for tracking
  16. Customer Service Statistics
  17. Standing out from the crowd
  18. There is no substitute for salespeople asking their customer base how they feel about the service their company is providing.
  19. Follow up after the sale is important because securing the customer’s business is not the end of the selling cycle.
  20. It costs so much more to generate new customers than to retain existing customers.
  21. The concept of adding value in selling means the salesperson makes a special effort, before, during and after the sale.
  22. Sending a thank you note is a great opportunity to show gratitude to your client.
  23. A salesperson has a five to twenty chance of selling to a new prospect.
  24. Always take responsibility and make it right.
  25. The Follow-up
  26. As competition increases, companies must differentiate their products and services based on the buying experience
  27. Some customers may choose to stop doing business with your organization for reasons that are beyond your control.
  28. Excuses salespeople give for losing accounts
  29. The Profound Role of Service
  30. Dealing with angry customers
  31. The 8th Step in the Relationship Selling Cycle
  32. The value of customer retention
  33. Winning back lost customers
  34. According to recent statistics, 91% of unhappy customers will leave and never come back