EthnographyPrototypePersonaStruggledwith ServiceAccessibilityExperienceda ServiceThatAnticipatedYour NeedsServiceBlueprintExperienceda ServiceNightmareSiloQuantitativeResearchQualitativeResearchIdeationUserCenteredExperiencedLong WaitTimes forHelpNoticed aServicePain PointEncountered aCumbersomeSign-Up orRegistrationProcessStakeholderMapEmpathyJourneyMapFeltDelighted bya PersonalTouchThoughtLike aUserHad toRepeatInformationMultipleTimesJTBD(Job tobe done)PainPointNoticed anImprovementBased onCustomerFeedbackEthnographyPrototypePersonaStruggledwith ServiceAccessibilityExperienceda ServiceThatAnticipatedYour NeedsServiceBlueprintExperienceda ServiceNightmareSiloQuantitativeResearchQualitativeResearchIdeationUserCenteredExperiencedLong WaitTimes forHelpNoticed aServicePain PointEncountered aCumbersomeSign-Up orRegistrationProcessStakeholderMapEmpathyJourneyMapFeltDelighted bya PersonalTouchThoughtLike aUserHad toRepeatInformationMultipleTimesJTBD(Job tobe done)PainPointNoticed anImprovementBased onCustomerFeedback

Service Design Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Ethnography
  2. Prototype
  3. Persona
  4. Struggled with Service Accessibility
  5. Experienced a Service That Anticipated Your Needs
  6. Service Blueprint
  7. Experienced a Service Nightmare
  8. Silo
  9. Quantitative Research
  10. Qualitative Research
  11. Ideation
  12. User Centered
  13. Experienced Long Wait Times for Help
  14. Noticed a Service Pain Point
  15. Encountered a Cumbersome Sign-Up or Registration Process
  16. Stakeholder Map
  17. Empathy
  18. Journey Map
  19. Felt Delighted by a Personal Touch
  20. Thought Like a User
  21. Had to Repeat Information Multiple Times
  22. JTBD (Job to be done)
  23. Pain Point
  24. Noticed an Improvement Based on Customer Feedback