EthnographyUserCenteredEncountered aCumbersomeSign-Up orRegistrationProcessServiceBlueprintQualitativeResearchJourneyMapSiloThoughtLike aUserStruggledwith ServiceAccessibilityExperiencedLong WaitTimes forHelpHad toRepeatInformationMultipleTimesStakeholderMapJTBD(Job tobe done)Experienceda ServiceNightmareNoticed anImprovementBased onCustomerFeedbackIdeationQuantitativeResearchPersonaPainPointEmpathyPrototypeExperienceda ServiceThatAnticipatedYour NeedsNoticed aServicePain PointFeltDelighted bya PersonalTouchEthnographyUserCenteredEncountered aCumbersomeSign-Up orRegistrationProcessServiceBlueprintQualitativeResearchJourneyMapSiloThoughtLike aUserStruggledwith ServiceAccessibilityExperiencedLong WaitTimes forHelpHad toRepeatInformationMultipleTimesStakeholderMapJTBD(Job tobe done)Experienceda ServiceNightmareNoticed anImprovementBased onCustomerFeedbackIdeationQuantitativeResearchPersonaPainPointEmpathyPrototypeExperienceda ServiceThatAnticipatedYour NeedsNoticed aServicePain PointFeltDelighted bya PersonalTouch

Service Design Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Ethnography
  2. User Centered
  3. Encountered a Cumbersome Sign-Up or Registration Process
  4. Service Blueprint
  5. Qualitative Research
  6. Journey Map
  7. Silo
  8. Thought Like a User
  9. Struggled with Service Accessibility
  10. Experienced Long Wait Times for Help
  11. Had to Repeat Information Multiple Times
  12. Stakeholder Map
  13. JTBD (Job to be done)
  14. Experienced a Service Nightmare
  15. Noticed an Improvement Based on Customer Feedback
  16. Ideation
  17. Quantitative Research
  18. Persona
  19. Pain Point
  20. Empathy
  21. Prototype
  22. Experienced a Service That Anticipated Your Needs
  23. Noticed a Service Pain Point
  24. Felt Delighted by a Personal Touch