FeltDelighted bya PersonalTouchHad toRepeatInformationMultipleTimesNoticed anImprovementBased onCustomerFeedbackStakeholderMapIdeationThoughtLike aUserJTBD(Job tobe done)PrototypeExperiencedLong WaitTimes forHelpPainPointServiceBlueprintEncountered aCumbersomeSign-Up orRegistrationProcessStruggledwith ServiceAccessibilityUserCenteredNoticed aServicePain PointPersonaEthnographyExperienceda ServiceThatAnticipatedYour NeedsSiloEmpathyJourneyMapQuantitativeResearchExperienceda ServiceNightmareQualitativeResearchFeltDelighted bya PersonalTouchHad toRepeatInformationMultipleTimesNoticed anImprovementBased onCustomerFeedbackStakeholderMapIdeationThoughtLike aUserJTBD(Job tobe done)PrototypeExperiencedLong WaitTimes forHelpPainPointServiceBlueprintEncountered aCumbersomeSign-Up orRegistrationProcessStruggledwith ServiceAccessibilityUserCenteredNoticed aServicePain PointPersonaEthnographyExperienceda ServiceThatAnticipatedYour NeedsSiloEmpathyJourneyMapQuantitativeResearchExperienceda ServiceNightmareQualitativeResearch

Service Design Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Felt Delighted by a Personal Touch
  2. Had to Repeat Information Multiple Times
  3. Noticed an Improvement Based on Customer Feedback
  4. Stakeholder Map
  5. Ideation
  6. Thought Like a User
  7. JTBD (Job to be done)
  8. Prototype
  9. Experienced Long Wait Times for Help
  10. Pain Point
  11. Service Blueprint
  12. Encountered a Cumbersome Sign-Up or Registration Process
  13. Struggled with Service Accessibility
  14. User Centered
  15. Noticed a Service Pain Point
  16. Persona
  17. Ethnography
  18. Experienced a Service That Anticipated Your Needs
  19. Silo
  20. Empathy
  21. Journey Map
  22. Quantitative Research
  23. Experienced a Service Nightmare
  24. Qualitative Research