IdeationFeltDelighted bya PersonalTouchPainPointExperienceda ServiceThatAnticipatedYour NeedsEmpathyNoticed anImprovementBased onCustomerFeedbackStruggledwith ServiceAccessibilityEncountered aCumbersomeSign-Up orRegistrationProcessExperienceda ServiceNightmarePrototypeStakeholderMapQualitativeResearchHad toRepeatInformationMultipleTimesThoughtLike aUserExperiencedLong WaitTimes forHelpSiloServiceBlueprintEthnographyPersonaJourneyMapQuantitativeResearchJTBD(Job tobe done)UserCenteredNoticed aServicePain PointIdeationFeltDelighted bya PersonalTouchPainPointExperienceda ServiceThatAnticipatedYour NeedsEmpathyNoticed anImprovementBased onCustomerFeedbackStruggledwith ServiceAccessibilityEncountered aCumbersomeSign-Up orRegistrationProcessExperienceda ServiceNightmarePrototypeStakeholderMapQualitativeResearchHad toRepeatInformationMultipleTimesThoughtLike aUserExperiencedLong WaitTimes forHelpSiloServiceBlueprintEthnographyPersonaJourneyMapQuantitativeResearchJTBD(Job tobe done)UserCenteredNoticed aServicePain Point

Service Design Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Ideation
  2. Felt Delighted by a Personal Touch
  3. Pain Point
  4. Experienced a Service That Anticipated Your Needs
  5. Empathy
  6. Noticed an Improvement Based on Customer Feedback
  7. Struggled with Service Accessibility
  8. Encountered a Cumbersome Sign-Up or Registration Process
  9. Experienced a Service Nightmare
  10. Prototype
  11. Stakeholder Map
  12. Qualitative Research
  13. Had to Repeat Information Multiple Times
  14. Thought Like a User
  15. Experienced Long Wait Times for Help
  16. Silo
  17. Service Blueprint
  18. Ethnography
  19. Persona
  20. Journey Map
  21. Quantitative Research
  22. JTBD (Job to be done)
  23. User Centered
  24. Noticed a Service Pain Point