ExperiencedLong WaitTimes forHelpServiceBlueprintFeltDelighted bya PersonalTouchUserCenteredNoticed anImprovementBased onCustomerFeedbackExperienceda ServiceNightmareSiloJTBD(Job tobe done)PrototypeStruggledwith ServiceAccessibilityEthnographyHad toRepeatInformationMultipleTimesNoticed aServicePain PointThoughtLike aUserQualitativeResearchEncountered aCumbersomeSign-Up orRegistrationProcessEmpathyJourneyMapQuantitativeResearchPersonaPainPointIdeationStakeholderMapExperienceda ServiceThatAnticipatedYour NeedsExperiencedLong WaitTimes forHelpServiceBlueprintFeltDelighted bya PersonalTouchUserCenteredNoticed anImprovementBased onCustomerFeedbackExperienceda ServiceNightmareSiloJTBD(Job tobe done)PrototypeStruggledwith ServiceAccessibilityEthnographyHad toRepeatInformationMultipleTimesNoticed aServicePain PointThoughtLike aUserQualitativeResearchEncountered aCumbersomeSign-Up orRegistrationProcessEmpathyJourneyMapQuantitativeResearchPersonaPainPointIdeationStakeholderMapExperienceda ServiceThatAnticipatedYour Needs

Service Design Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Experienced Long Wait Times for Help
  2. Service Blueprint
  3. Felt Delighted by a Personal Touch
  4. User Centered
  5. Noticed an Improvement Based on Customer Feedback
  6. Experienced a Service Nightmare
  7. Silo
  8. JTBD (Job to be done)
  9. Prototype
  10. Struggled with Service Accessibility
  11. Ethnography
  12. Had to Repeat Information Multiple Times
  13. Noticed a Service Pain Point
  14. Thought Like a User
  15. Qualitative Research
  16. Encountered a Cumbersome Sign-Up or Registration Process
  17. Empathy
  18. Journey Map
  19. Quantitative Research
  20. Persona
  21. Pain Point
  22. Ideation
  23. Stakeholder Map
  24. Experienced a Service That Anticipated Your Needs