QuantitativeResearchThoughtLike aUserFeltDelighted bya PersonalTouchJourneyMapServiceBlueprintStruggledwith ServiceAccessibilityNoticed aServicePain PointPrototypeQualitativeResearchEncountered aCumbersomeSign-Up orRegistrationProcessPainPointNoticed anImprovementBased onCustomerFeedbackExperienceda ServiceThatAnticipatedYour NeedsJTBD(Job tobe done)EmpathyPersonaSiloExperienceda ServiceNightmareHad toRepeatInformationMultipleTimesExperiencedLong WaitTimes forHelpIdeationUserCenteredEthnographyStakeholderMapQuantitativeResearchThoughtLike aUserFeltDelighted bya PersonalTouchJourneyMapServiceBlueprintStruggledwith ServiceAccessibilityNoticed aServicePain PointPrototypeQualitativeResearchEncountered aCumbersomeSign-Up orRegistrationProcessPainPointNoticed anImprovementBased onCustomerFeedbackExperienceda ServiceThatAnticipatedYour NeedsJTBD(Job tobe done)EmpathyPersonaSiloExperienceda ServiceNightmareHad toRepeatInformationMultipleTimesExperiencedLong WaitTimes forHelpIdeationUserCenteredEthnographyStakeholderMap

Service Design Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Quantitative Research
  2. Thought Like a User
  3. Felt Delighted by a Personal Touch
  4. Journey Map
  5. Service Blueprint
  6. Struggled with Service Accessibility
  7. Noticed a Service Pain Point
  8. Prototype
  9. Qualitative Research
  10. Encountered a Cumbersome Sign-Up or Registration Process
  11. Pain Point
  12. Noticed an Improvement Based on Customer Feedback
  13. Experienced a Service That Anticipated Your Needs
  14. JTBD (Job to be done)
  15. Empathy
  16. Persona
  17. Silo
  18. Experienced a Service Nightmare
  19. Had to Repeat Information Multiple Times
  20. Experienced Long Wait Times for Help
  21. Ideation
  22. User Centered
  23. Ethnography
  24. Stakeholder Map