PrototypePersonaJourneyMapIdeationEmpathyPainPointExperienceda ServiceNightmareSiloExperiencedLong WaitTimes forHelpStakeholderMapThoughtLike aUserQualitativeResearchQuantitativeResearchExperienceda ServiceThatAnticipatedYour NeedsJTBD(Job tobe done)Struggledwith ServiceAccessibilityServiceBlueprintNoticed aServicePain PointEncountered aCumbersomeSign-Up orRegistrationProcessHad toRepeatInformationMultipleTimesEthnographyNoticed anImprovementBased onCustomerFeedbackFeltDelighted bya PersonalTouchUserCenteredPrototypePersonaJourneyMapIdeationEmpathyPainPointExperienceda ServiceNightmareSiloExperiencedLong WaitTimes forHelpStakeholderMapThoughtLike aUserQualitativeResearchQuantitativeResearchExperienceda ServiceThatAnticipatedYour NeedsJTBD(Job tobe done)Struggledwith ServiceAccessibilityServiceBlueprintNoticed aServicePain PointEncountered aCumbersomeSign-Up orRegistrationProcessHad toRepeatInformationMultipleTimesEthnographyNoticed anImprovementBased onCustomerFeedbackFeltDelighted bya PersonalTouchUserCentered

Service Design Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Prototype
  2. Persona
  3. Journey Map
  4. Ideation
  5. Empathy
  6. Pain Point
  7. Experienced a Service Nightmare
  8. Silo
  9. Experienced Long Wait Times for Help
  10. Stakeholder Map
  11. Thought Like a User
  12. Qualitative Research
  13. Quantitative Research
  14. Experienced a Service That Anticipated Your Needs
  15. JTBD (Job to be done)
  16. Struggled with Service Accessibility
  17. Service Blueprint
  18. Noticed a Service Pain Point
  19. Encountered a Cumbersome Sign-Up or Registration Process
  20. Had to Repeat Information Multiple Times
  21. Ethnography
  22. Noticed an Improvement Based on Customer Feedback
  23. Felt Delighted by a Personal Touch
  24. User Centered