PainPointQuantitativeResearchNoticed aServicePain PointEncountered aCumbersomeSign-Up orRegistrationProcessServiceBlueprintFeltDelighted bya PersonalTouchSiloEthnographyThoughtLike aUserIdeationExperienceda ServiceThatAnticipatedYour NeedsJourneyMapJTBD(Job tobe done)QualitativeResearchStakeholderMapUserCenteredEmpathyPrototypePersonaExperiencedLong WaitTimes forHelpNoticed anImprovementBased onCustomerFeedbackExperienceda ServiceNightmareStruggledwith ServiceAccessibilityHad toRepeatInformationMultipleTimesPainPointQuantitativeResearchNoticed aServicePain PointEncountered aCumbersomeSign-Up orRegistrationProcessServiceBlueprintFeltDelighted bya PersonalTouchSiloEthnographyThoughtLike aUserIdeationExperienceda ServiceThatAnticipatedYour NeedsJourneyMapJTBD(Job tobe done)QualitativeResearchStakeholderMapUserCenteredEmpathyPrototypePersonaExperiencedLong WaitTimes forHelpNoticed anImprovementBased onCustomerFeedbackExperienceda ServiceNightmareStruggledwith ServiceAccessibilityHad toRepeatInformationMultipleTimes

Service Design Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Pain Point
  2. Quantitative Research
  3. Noticed a Service Pain Point
  4. Encountered a Cumbersome Sign-Up or Registration Process
  5. Service Blueprint
  6. Felt Delighted by a Personal Touch
  7. Silo
  8. Ethnography
  9. Thought Like a User
  10. Ideation
  11. Experienced a Service That Anticipated Your Needs
  12. Journey Map
  13. JTBD (Job to be done)
  14. Qualitative Research
  15. Stakeholder Map
  16. User Centered
  17. Empathy
  18. Prototype
  19. Persona
  20. Experienced Long Wait Times for Help
  21. Noticed an Improvement Based on Customer Feedback
  22. Experienced a Service Nightmare
  23. Struggled with Service Accessibility
  24. Had to Repeat Information Multiple Times