Had toRepeatInformationMultipleTimesPainPointThoughtLike aUserStruggledwith ServiceAccessibilityJTBD(Job tobe done)FeltDelighted bya PersonalTouchPersonaStakeholderMapPrototypeQuantitativeResearchExperienceda ServiceThatAnticipatedYour NeedsEncountered aCumbersomeSign-Up orRegistrationProcessEmpathyIdeationJourneyMapNoticed aServicePain PointServiceBlueprintExperiencedLong WaitTimes forHelpExperienceda ServiceNightmareSiloNoticed anImprovementBased onCustomerFeedbackUserCenteredEthnographyQualitativeResearchHad toRepeatInformationMultipleTimesPainPointThoughtLike aUserStruggledwith ServiceAccessibilityJTBD(Job tobe done)FeltDelighted bya PersonalTouchPersonaStakeholderMapPrototypeQuantitativeResearchExperienceda ServiceThatAnticipatedYour NeedsEncountered aCumbersomeSign-Up orRegistrationProcessEmpathyIdeationJourneyMapNoticed aServicePain PointServiceBlueprintExperiencedLong WaitTimes forHelpExperienceda ServiceNightmareSiloNoticed anImprovementBased onCustomerFeedbackUserCenteredEthnographyQualitativeResearch

Service Design Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Had to Repeat Information Multiple Times
  2. Pain Point
  3. Thought Like a User
  4. Struggled with Service Accessibility
  5. JTBD (Job to be done)
  6. Felt Delighted by a Personal Touch
  7. Persona
  8. Stakeholder Map
  9. Prototype
  10. Quantitative Research
  11. Experienced a Service That Anticipated Your Needs
  12. Encountered a Cumbersome Sign-Up or Registration Process
  13. Empathy
  14. Ideation
  15. Journey Map
  16. Noticed a Service Pain Point
  17. Service Blueprint
  18. Experienced Long Wait Times for Help
  19. Experienced a Service Nightmare
  20. Silo
  21. Noticed an Improvement Based on Customer Feedback
  22. User Centered
  23. Ethnography
  24. Qualitative Research