Scope creepdisguised asa “smalltweak.”Client sends 20vaguescreenshotswith “This isbroken” and nocontext.A WordPressupdatebreakseverything.The meetingcould havebeen anemail.Metadescription= ad copy intheir mind.Client’s entiresystem relieson a singleoutdatedplugin.You push a fixlive, andsuddenlysomethingunrelatedbreaks.Client insiststheir brandnew site hasa Googlepenalty.“Mycomputer isslow.” (has75 tabsopen)Someonespills coffeeon theirkeyboard…again.“This willonly takefive minutes,right?”“The CEO’sspousedoesn’t likeit.”“Can youtake a look?”(no detailsgiven)“We don’twant to payfor ads, butwe want to beat the top.”“I’mswamped,but I cansqueeze thisin.”“Why do weneed a blog?No onereads them.”You get taggedin 5+ ClickUpcomments inunder aminute.“It needsto be edgybut alsotimeless.”“Let’s circleback to this.”(it’s nevermentionedagain)“Let’s hopon a quickcall.” (it’snever quick)Someoneshares a longvoice memoinstead oftyping.“I heardSEO isdead.”(again)A bugdisappearswhen you tryto show it tosomeone.“Can we justincrease thebudget to fixit?”“Have youtried turningit off and onagain?”“It justdoesn’t feelright. I can’texplain why.”“Why is mywebsitebroken?”(clears cache—it’s fine)A Slackmessagestarts with“Hey, quickquestion…”The clientapproves thedesign… thenwants majorchanges post-development.The teamagrees on aprocess, andsomeoneimmediatelyignores it.“Can we addmorewhitespacebut also morecontent?”“Can’t wejust useWix?”“We need anew logo,but keep theold one.”“Googleis out toget us.”“Mypasswordisn’t working!”(Caps Lockwas on)“Can we havefive differentversions tochoose from?”“The internetis down!”(but theirWiFi switchis off)“Can youmake itpop?”“Let’smake thelogobigger.”Someonescreensharesthe wrong tabin a meeting.“I don’tlike it, but Idon’t knowwhy.”Someoneforgetsthey’re not onmute during ameeting.“Can we justmove thisbutton 2pixels to theleft?”“I’ll followup onthat.” (theydon’t)Client still usesInternetExplorer andwonders whythings don’twork.A printerbreaks fornoreason.“Justchecking inon this!” (forthe third timetoday)“Can we adda chatfeature?” (toa basiclanding page)The client’slanding pagehas zero textbut wants torank foreverything.“I love it! Butcan wechangeeverything?”Client clicksan obviousphishingemail.You send aperfectlyworded emailand get a one-word reply.A form doesn’twork, but it’sbecause theclient typedtheir emailwrong.“Can we movethe deadlineup?” (withoutchangingresources)“Let’s bid oncompetitornames!”(ignoreslegal risks)Someoneforgets theirpasswordagain.Someonepastes anobvious phishingemail into Slackasking, “Is thisreal?”A project is“low priority”untilsuddenly it’surgent.“It workson mymachine.”“I know thedeadline istoday, but canwe change theentiredirection?”“Why isn’t mysite appearingon Google?”(it’s still set tonoindex)“Can yourecover a fileI deletedthree monthsago?”“Can youdropeverythingand do thisASAP?”“Can wemake itpop?”(again)ClickUpnotificationexplosion.“I Googled usand we weren’t#1.” (incognitomode notused)Client installs12 pluginsand asks whytheir site isslow.“Can wespend $100and get10,000leads?”Client uses ascreenshot ofa Word doc astheir “brandguidelines.”A teammate’smic doesn’twork for thefirst fiveminutes of aZoom call.“Can youSEO myPDFs?”“Why isn’tmy siteranking yet?It’s been twodays.”“Why is myemailbroken?”(mailbox isfull)“Let’s put thison the backburner.” (it’snevermentionedagain)“Can werank for‘shoes’?” (fora small localbusiness)Client emailsa JPEG of alogo andasks for it asa vector.The classic“per mylast email”moment.“Can we makethe site load inhalf a second?”(on sharedhosting)Clientpauses adsand askswhy leadsstopped.“Can weintegrate thisrandomsoftware Ifound?”“I wantsomethingminimalist…but alsoflashy.”“Can wecopy[competitor’ssite]?”“Can youjustPhotoshopit?”“I changedsomething inthe backend,and now thewhole site isdown.”Scope creepdisguised asa “smalltweak.”Client sends 20vaguescreenshotswith “This isbroken” and nocontext.A WordPressupdatebreakseverything.The meetingcould havebeen anemail.Metadescription= ad copy intheir mind.Client’s entiresystem relieson a singleoutdatedplugin.You push a fixlive, andsuddenlysomethingunrelatedbreaks.Client insiststheir brandnew site hasa Googlepenalty.“Mycomputer isslow.” (has75 tabsopen)Someonespills coffeeon theirkeyboard…again.“This willonly takefive minutes,right?”“The CEO’sspousedoesn’t likeit.”“Can youtake a look?”(no detailsgiven)“We don’twant to payfor ads, butwe want to beat the top.”“I’mswamped,but I cansqueeze thisin.”“Why do weneed a blog?No onereads them.”You get taggedin 5+ ClickUpcomments inunder aminute.“It needsto be edgybut alsotimeless.”“Let’s circleback to this.”(it’s nevermentionedagain)“Let’s hopon a quickcall.” (it’snever quick)Someoneshares a longvoice memoinstead oftyping.“I heardSEO isdead.”(again)A bugdisappearswhen you tryto show it tosomeone.“Can we justincrease thebudget to fixit?”“Have youtried turningit off and onagain?”“It justdoesn’t feelright. I can’texplain why.”“Why is mywebsitebroken?”(clears cache—it’s fine)A Slackmessagestarts with“Hey, quickquestion…”The clientapproves thedesign… thenwants majorchanges post-development.The teamagrees on aprocess, andsomeoneimmediatelyignores it.“Can we addmorewhitespacebut also morecontent?”“Can’t wejust useWix?”“We need anew logo,but keep theold one.”“Googleis out toget us.”“Mypasswordisn’t working!”(Caps Lockwas on)“Can we havefive differentversions tochoose from?”“The internetis down!”(but theirWiFi switchis off)“Can youmake itpop?”“Let’smake thelogobigger.”Someonescreensharesthe wrong tabin a meeting.“I don’tlike it, but Idon’t knowwhy.”Someoneforgetsthey’re not onmute during ameeting.“Can we justmove thisbutton 2pixels to theleft?”“I’ll followup onthat.” (theydon’t)Client still usesInternetExplorer andwonders whythings don’twork.A printerbreaks fornoreason.“Justchecking inon this!” (forthe third timetoday)“Can we adda chatfeature?” (toa basiclanding page)The client’slanding pagehas zero textbut wants torank foreverything.“I love it! Butcan wechangeeverything?”Client clicksan obviousphishingemail.You send aperfectlyworded emailand get a one-word reply.A form doesn’twork, but it’sbecause theclient typedtheir emailwrong.“Can we movethe deadlineup?” (withoutchangingresources)“Let’s bid oncompetitornames!”(ignoreslegal risks)Someoneforgets theirpasswordagain.Someonepastes anobvious phishingemail into Slackasking, “Is thisreal?”A project is“low priority”untilsuddenly it’surgent.“It workson mymachine.”“I know thedeadline istoday, but canwe change theentiredirection?”“Why isn’t mysite appearingon Google?”(it’s still set tonoindex)“Can yourecover a fileI deletedthree monthsago?”“Can youdropeverythingand do thisASAP?”“Can wemake itpop?”(again)ClickUpnotificationexplosion.“I Googled usand we weren’t#1.” (incognitomode notused)Client installs12 pluginsand asks whytheir site isslow.“Can wespend $100and get10,000leads?”Client uses ascreenshot ofa Word doc astheir “brandguidelines.”A teammate’smic doesn’twork for thefirst fiveminutes of aZoom call.“Can youSEO myPDFs?”“Why isn’tmy siteranking yet?It’s been twodays.”“Why is myemailbroken?”(mailbox isfull)“Let’s put thison the backburner.” (it’snevermentionedagain)“Can werank for‘shoes’?” (fora small localbusiness)Client emailsa JPEG of alogo andasks for it asa vector.The classic“per mylast email”moment.“Can we makethe site load inhalf a second?”(on sharedhosting)Clientpauses adsand askswhy leadsstopped.“Can weintegrate thisrandomsoftware Ifound?”“I wantsomethingminimalist…but alsoflashy.”“Can wecopy[competitor’ssite]?”“Can youjustPhotoshopit?”“I changedsomething inthe backend,and now thewhole site isdown.”

Agency Life Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Scope creep disguised as a “small tweak.”
  2. Client sends 20 vague screenshots with “This is broken” and no context.
  3. A WordPress update breaks everything.
  4. The meeting could have been an email.
  5. Meta description = ad copy in their mind.
  6. Client’s entire system relies on a single outdated plugin.
  7. You push a fix live, and suddenly something unrelated breaks.
  8. Client insists their brand new site has a Google penalty.
  9. “My computer is slow.” (has 75 tabs open)
  10. Someone spills coffee on their keyboard… again.
  11. “This will only take five minutes, right?”
  12. “The CEO’s spouse doesn’t like it.”
  13. “Can you take a look?” (no details given)
  14. “We don’t want to pay for ads, but we want to be at the top.”
  15. “I’m swamped, but I can squeeze this in.”
  16. “Why do we need a blog? No one reads them.”
  17. You get tagged in 5+ ClickUp comments in under a minute.
  18. “It needs to be edgy but also timeless.”
  19. “Let’s circle back to this.” (it’s never mentioned again)
  20. “Let’s hop on a quick call.” (it’s never quick)
  21. Someone shares a long voice memo instead of typing.
  22. “I heard SEO is dead.” (again)
  23. A bug disappears when you try to show it to someone.
  24. “Can we just increase the budget to fix it?”
  25. “Have you tried turning it off and on again?”
  26. “It just doesn’t feel right. I can’t explain why.”
  27. “Why is my website broken?” (clears cache—it’s fine)
  28. A Slack message starts with “Hey, quick question…”
  29. The client approves the design… then wants major changes post-development.
  30. The team agrees on a process, and someone immediately ignores it.
  31. “Can we add more whitespace but also more content?”
  32. “Can’t we just use Wix?”
  33. “We need a new logo, but keep the old one.”
  34. “Google is out to get us.”
  35. “My password isn’t working!” (Caps Lock was on)
  36. “Can we have five different versions to choose from?”
  37. “The internet is down!” (but their WiFi switch is off)
  38. “Can you make it pop?”
  39. “Let’s make the logo bigger.”
  40. Someone screenshares the wrong tab in a meeting.
  41. “I don’t like it, but I don’t know why.”
  42. Someone forgets they’re not on mute during a meeting.
  43. “Can we just move this button 2 pixels to the left?”
  44. “I’ll follow up on that.” (they don’t)
  45. Client still uses Internet Explorer and wonders why things don’t work.
  46. A printer breaks for no reason.
  47. “Just checking in on this!” (for the third time today)
  48. “Can we add a chat feature?” (to a basic landing page)
  49. The client’s landing page has zero text but wants to rank for everything.
  50. “I love it! But can we change everything?”
  51. Client clicks an obvious phishing email.
  52. You send a perfectly worded email and get a one-word reply.
  53. A form doesn’t work, but it’s because the client typed their email wrong.
  54. “Can we move the deadline up?” (without changing resources)
  55. “Let’s bid on competitor names!” (ignores legal risks)
  56. Someone forgets their password again.
  57. Someone pastes an obvious phishing email into Slack asking, “Is this real?”
  58. A project is “low priority” until suddenly it’s urgent.
  59. “It works on my machine.”
  60. “I know the deadline is today, but can we change the entire direction?”
  61. “Why isn’t my site appearing on Google?” (it’s still set to noindex)
  62. “Can you recover a file I deleted three months ago?”
  63. “Can you drop everything and do this ASAP?”
  64. “Can we make it pop?” (again)
  65. ClickUp notification explosion.
  66. “I Googled us and we weren’t #1.” (incognito mode not used)
  67. Client installs 12 plugins and asks why their site is slow.
  68. “Can we spend $100 and get 10,000 leads?”
  69. Client uses a screenshot of a Word doc as their “brand guidelines.”
  70. A teammate’s mic doesn’t work for the first five minutes of a Zoom call.
  71. “Can you SEO my PDFs?”
  72. “Why isn’t my site ranking yet? It’s been two days.”
  73. “Why is my email broken?” (mailbox is full)
  74. “Let’s put this on the back burner.” (it’s never mentioned again)
  75. “Can we rank for ‘shoes’?” (for a small local business)
  76. Client emails a JPEG of a logo and asks for it as a vector.
  77. The classic “per my last email” moment.
  78. “Can we make the site load in half a second?” (on shared hosting)
  79. Client pauses ads and asks why leads stopped.
  80. “Can we integrate this random software I found?”
  81. “I want something minimalist… but also flashy.”
  82. “Can we copy [competitor’s site]?”
  83. “Can you just Photoshop it?”
  84. “I changed something in the backend, and now the whole site is down.”