I have praiseda colleaguefor customer-centricbehavior.I have testedour serviceor product asif I were acustomer.I have listenedto a customerinterview clipor audiorecording.I have arguedfor a solutionbased on thecustomer’sperspective.I haveshared acustomerinsight withmy team.I have putmyself in theshoes of atarget groupdifferent frommy own.I havesuggested animprovementbased on acustomerperspective.I have read acustomercomment orreviewonline.I have askedthe question:“What would bemost valuablefor thecustomer?”I have beenpart of a projectwhere an ideawas rejecteddue to lowcustomer value.I have spokento or askedquestions to acustomer in thepast month.I have seen acustomer-centric examplefrom anothercompany.I havehelped acustomersolve aproblem.I have updatedsomethingbased oncustomerfeedback.I have useda customerjourney in aproject.I have spokenwith sales,customer service,or support aboutwhat they hearfrom customers.I have useddata orinsights froma customersurvey.Free!I have usedwords orexpressions thecustomerthemselvesuse.I haveparticipated in ameeting wherecustomerneeds werediscussed.I haveparticipated inan A/B test orsimilarcustomer-focused testing.I have takenpart in aworkshopfocused oncustomerexperience.I have personallyexperienced acustomer serviceinteraction in thepast two weeks.I have reflectedon how ourservice impactsthe customer’sdaily life.I have readan article orbook aboutcustomerexperience.I havepersonallyexperienced afrustratingservice as acustomer.I havedocumenteda customerinsight insome format.I haveobserved howa customeruses ourservice.I have beensurprised bysomething Ilearned froma customer.I have said“we need totest this withrealcustomers.”I have praiseda colleaguefor customer-centricbehavior.I have testedour serviceor product asif I were acustomer.I have listenedto a customerinterview clipor audiorecording.I have arguedfor a solutionbased on thecustomer’sperspective.I haveshared acustomerinsight withmy team.I have putmyself in theshoes of atarget groupdifferent frommy own.I havesuggested animprovementbased on acustomerperspective.I have read acustomercomment orreviewonline.I have askedthe question:“What would bemost valuablefor thecustomer?”I have beenpart of a projectwhere an ideawas rejecteddue to lowcustomer value.I have spokento or askedquestions to acustomer in thepast month.I have seen acustomer-centric examplefrom anothercompany.I havehelped acustomersolve aproblem.I have updatedsomethingbased oncustomerfeedback.I have useda customerjourney in aproject.I have spokenwith sales,customer service,or support aboutwhat they hearfrom customers.I have useddata orinsights froma customersurvey.Free!I have usedwords orexpressions thecustomerthemselvesuse.I haveparticipated in ameeting wherecustomerneeds werediscussed.I haveparticipated inan A/B test orsimilarcustomer-focused testing.I have takenpart in aworkshopfocused oncustomerexperience.I have personallyexperienced acustomer serviceinteraction in thepast two weeks.I have reflectedon how ourservice impactsthe customer’sdaily life.I have readan article orbook aboutcustomerexperience.I havepersonallyexperienced afrustratingservice as acustomer.I havedocumenteda customerinsight insome format.I haveobserved howa customeruses ourservice.I have beensurprised bysomething Ilearned froma customer.I have said“we need totest this withrealcustomers.”

CUSTOMER CENTRIC - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. I have praised a colleague for customer-centric behavior.
  2. I have tested our service or product as if I were a customer.
  3. I have listened to a customer interview clip or audio recording.
  4. I have argued for a solution based on the customer’s perspective.
  5. I have shared a customer insight with my team.
  6. I have put myself in the shoes of a target group different from my own.
  7. I have suggested an improvement based on a customer perspective.
  8. I have read a customer comment or review online.
  9. I have asked the question: “What would be most valuable for the customer?”
  10. I have been part of a project where an idea was rejected due to low customer value.
  11. I have spoken to or asked questions to a customer in the past month.
  12. I have seen a customer-centric example from another company.
  13. I have helped a customer solve a problem.
  14. I have updated something based on customer feedback.
  15. I have used a customer journey in a project.
  16. I have spoken with sales, customer service, or support about what they hear from customers.
  17. I have used data or insights from a customer survey.
  18. Free!
  19. I have used words or expressions the customer themselves use.
  20. I have participated in a meeting where customer needs were discussed.
  21. I have participated in an A/B test or similar customer-focused testing.
  22. I have taken part in a workshop focused on customer experience.
  23. I have personally experienced a customer service interaction in the past two weeks.
  24. I have reflected on how our service impacts the customer’s daily life.
  25. I have read an article or book about customer experience.
  26. I have personally experienced a frustrating service as a customer.
  27. I have documented a customer insight in some format.
  28. I have observed how a customer uses our service.
  29. I have been surprised by something I learned from a customer.
  30. I have said “we need to test this with real customers.”