I have useddata orinsights froma customersurvey.I have usedwords orexpressions thecustomerthemselvesuse.I have testedour serviceor product asif I were acustomer.I havedocumenteda customerinsight insome format.I have spokento or askedquestions to acustomer in thepast month.I have updatedsomethingbased oncustomerfeedback.I have putmyself in theshoes of atarget groupdifferent frommy own.I haveobserved howa customeruses ourservice.I have arguedfor a solutionbased on thecustomer’sperspective.I have reflectedon how ourservice impactsthe customer’sdaily life.I haveparticipated in ameeting wherecustomerneeds werediscussed.I have said“we need totest this withrealcustomers.”I have praiseda colleaguefor customer-centricbehavior.I have useda customerjourney in aproject.I havepersonallyexperienced afrustratingservice as acustomer.Free!I have beensurprised bysomething Ilearned froma customer.I have personallyexperienced acustomer serviceinteraction in thepast two weeks.I have read acustomercomment orreviewonline.I have readan article orbook aboutcustomerexperience.I have seen acustomer-centric examplefrom anothercompany.I have askedthe question:“What would bemost valuablefor thecustomer?”I havehelped acustomersolve aproblem.I have spokenwith sales,customer service,or support aboutwhat they hearfrom customers.I haveparticipated inan A/B test orsimilarcustomer-focused testing.I have takenpart in aworkshopfocused oncustomerexperience.I havesuggested animprovementbased on acustomerperspective.I have beenpart of a projectwhere an ideawas rejecteddue to lowcustomer value.I have listenedto a customerinterview clipor audiorecording.I haveshared acustomerinsight withmy team.I have useddata orinsights froma customersurvey.I have usedwords orexpressions thecustomerthemselvesuse.I have testedour serviceor product asif I were acustomer.I havedocumenteda customerinsight insome format.I have spokento or askedquestions to acustomer in thepast month.I have updatedsomethingbased oncustomerfeedback.I have putmyself in theshoes of atarget groupdifferent frommy own.I haveobserved howa customeruses ourservice.I have arguedfor a solutionbased on thecustomer’sperspective.I have reflectedon how ourservice impactsthe customer’sdaily life.I haveparticipated in ameeting wherecustomerneeds werediscussed.I have said“we need totest this withrealcustomers.”I have praiseda colleaguefor customer-centricbehavior.I have useda customerjourney in aproject.I havepersonallyexperienced afrustratingservice as acustomer.Free!I have beensurprised bysomething Ilearned froma customer.I have personallyexperienced acustomer serviceinteraction in thepast two weeks.I have read acustomercomment orreviewonline.I have readan article orbook aboutcustomerexperience.I have seen acustomer-centric examplefrom anothercompany.I have askedthe question:“What would bemost valuablefor thecustomer?”I havehelped acustomersolve aproblem.I have spokenwith sales,customer service,or support aboutwhat they hearfrom customers.I haveparticipated inan A/B test orsimilarcustomer-focused testing.I have takenpart in aworkshopfocused oncustomerexperience.I havesuggested animprovementbased on acustomerperspective.I have beenpart of a projectwhere an ideawas rejecteddue to lowcustomer value.I have listenedto a customerinterview clipor audiorecording.I haveshared acustomerinsight withmy team.

CUSTOMER CENTRIC - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. I have used data or insights from a customer survey.
  2. I have used words or expressions the customer themselves use.
  3. I have tested our service or product as if I were a customer.
  4. I have documented a customer insight in some format.
  5. I have spoken to or asked questions to a customer in the past month.
  6. I have updated something based on customer feedback.
  7. I have put myself in the shoes of a target group different from my own.
  8. I have observed how a customer uses our service.
  9. I have argued for a solution based on the customer’s perspective.
  10. I have reflected on how our service impacts the customer’s daily life.
  11. I have participated in a meeting where customer needs were discussed.
  12. I have said “we need to test this with real customers.”
  13. I have praised a colleague for customer-centric behavior.
  14. I have used a customer journey in a project.
  15. I have personally experienced a frustrating service as a customer.
  16. Free!
  17. I have been surprised by something I learned from a customer.
  18. I have personally experienced a customer service interaction in the past two weeks.
  19. I have read a customer comment or review online.
  20. I have read an article or book about customer experience.
  21. I have seen a customer-centric example from another company.
  22. I have asked the question: “What would be most valuable for the customer?”
  23. I have helped a customer solve a problem.
  24. I have spoken with sales, customer service, or support about what they hear from customers.
  25. I have participated in an A/B test or similar customer-focused testing.
  26. I have taken part in a workshop focused on customer experience.
  27. I have suggested an improvement based on a customer perspective.
  28. I have been part of a project where an idea was rejected due to low customer value.
  29. I have listened to a customer interview clip or audio recording.
  30. I have shared a customer insight with my team.