I haveshared acustomerinsight withmy team.I have seen acustomer-centric examplefrom anothercompany.I haveobserved howa customeruses ourservice.I have readan article orbook aboutcustomerexperience.I have reflectedon how ourservice impactsthe customer’sdaily life.I havesuggested animprovementbased on acustomerperspective.I have praiseda colleaguefor customer-centricbehavior.I have personallyexperienced acustomer serviceinteraction in thepast two weeks.I have updatedsomethingbased oncustomerfeedback.I have read acustomercomment orreviewonline.I have spokento or askedquestions to acustomer in thepast month.I have putmyself in theshoes of atarget groupdifferent frommy own.I have said“we need totest this withrealcustomers.”I have useddata orinsights froma customersurvey.I have usedwords orexpressions thecustomerthemselvesuse.I have takenpart in aworkshopfocused oncustomerexperience.I have listenedto a customerinterview clipor audiorecording.I havedocumenteda customerinsight insome format.Free!I have arguedfor a solutionbased on thecustomer’sperspective.I have beensurprised bysomething Ilearned froma customer.I havehelped acustomersolve aproblem.I haveparticipated inan A/B test orsimilarcustomer-focused testing.I have spokenwith sales,customer service,or support aboutwhat they hearfrom customers.I have useda customerjourney in aproject.I havepersonallyexperienced afrustratingservice as acustomer.I have testedour serviceor product asif I were acustomer.I have beenpart of a projectwhere an ideawas rejecteddue to lowcustomer value.I have askedthe question:“What would bemost valuablefor thecustomer?”I haveparticipated in ameeting wherecustomerneeds werediscussed.I haveshared acustomerinsight withmy team.I have seen acustomer-centric examplefrom anothercompany.I haveobserved howa customeruses ourservice.I have readan article orbook aboutcustomerexperience.I have reflectedon how ourservice impactsthe customer’sdaily life.I havesuggested animprovementbased on acustomerperspective.I have praiseda colleaguefor customer-centricbehavior.I have personallyexperienced acustomer serviceinteraction in thepast two weeks.I have updatedsomethingbased oncustomerfeedback.I have read acustomercomment orreviewonline.I have spokento or askedquestions to acustomer in thepast month.I have putmyself in theshoes of atarget groupdifferent frommy own.I have said“we need totest this withrealcustomers.”I have useddata orinsights froma customersurvey.I have usedwords orexpressions thecustomerthemselvesuse.I have takenpart in aworkshopfocused oncustomerexperience.I have listenedto a customerinterview clipor audiorecording.I havedocumenteda customerinsight insome format.Free!I have arguedfor a solutionbased on thecustomer’sperspective.I have beensurprised bysomething Ilearned froma customer.I havehelped acustomersolve aproblem.I haveparticipated inan A/B test orsimilarcustomer-focused testing.I have spokenwith sales,customer service,or support aboutwhat they hearfrom customers.I have useda customerjourney in aproject.I havepersonallyexperienced afrustratingservice as acustomer.I have testedour serviceor product asif I were acustomer.I have beenpart of a projectwhere an ideawas rejecteddue to lowcustomer value.I have askedthe question:“What would bemost valuablefor thecustomer?”I haveparticipated in ameeting wherecustomerneeds werediscussed.

CUSTOMER CENTRIC - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. I have shared a customer insight with my team.
  2. I have seen a customer-centric example from another company.
  3. I have observed how a customer uses our service.
  4. I have read an article or book about customer experience.
  5. I have reflected on how our service impacts the customer’s daily life.
  6. I have suggested an improvement based on a customer perspective.
  7. I have praised a colleague for customer-centric behavior.
  8. I have personally experienced a customer service interaction in the past two weeks.
  9. I have updated something based on customer feedback.
  10. I have read a customer comment or review online.
  11. I have spoken to or asked questions to a customer in the past month.
  12. I have put myself in the shoes of a target group different from my own.
  13. I have said “we need to test this with real customers.”
  14. I have used data or insights from a customer survey.
  15. I have used words or expressions the customer themselves use.
  16. I have taken part in a workshop focused on customer experience.
  17. I have listened to a customer interview clip or audio recording.
  18. I have documented a customer insight in some format.
  19. Free!
  20. I have argued for a solution based on the customer’s perspective.
  21. I have been surprised by something I learned from a customer.
  22. I have helped a customer solve a problem.
  23. I have participated in an A/B test or similar customer-focused testing.
  24. I have spoken with sales, customer service, or support about what they hear from customers.
  25. I have used a customer journey in a project.
  26. I have personally experienced a frustrating service as a customer.
  27. I have tested our service or product as if I were a customer.
  28. I have been part of a project where an idea was rejected due to low customer value.
  29. I have asked the question: “What would be most valuable for the customer?”
  30. I have participated in a meeting where customer needs were discussed.