I have beensurprised bysomething Ilearned froma customer.I have putmyself in theshoes of atarget groupdifferent frommy own.I have askedthe question:“What would bemost valuablefor thecustomer?”I haveparticipated in ameeting wherecustomerneeds werediscussed.I haveparticipated inan A/B test orsimilarcustomer-focused testing.I have spokenwith sales,customer service,or support aboutwhat they hearfrom customers.I haveobserved howa customeruses ourservice.I havedocumenteda customerinsight insome format.I have said“we need totest this withrealcustomers.”I have arguedfor a solutionbased on thecustomer’sperspective.I have usedwords orexpressions thecustomerthemselvesuse.I have testedour serviceor product asif I were acustomer.I have praiseda colleaguefor customer-centricbehavior.I havehelped acustomersolve aproblem.I havesuggested animprovementbased on acustomerperspective.I have read acustomercomment orreviewonline.Free!I havepersonallyexperienced afrustratingservice as acustomer.I have beenpart of a projectwhere an ideawas rejecteddue to lowcustomer value.I have spokento or askedquestions to acustomer in thepast month.I have useddata orinsights froma customersurvey.I have reflectedon how ourservice impactsthe customer’sdaily life.I haveshared acustomerinsight withmy team.I have listenedto a customerinterview clipor audiorecording.I have takenpart in aworkshopfocused oncustomerexperience.I have readan article orbook aboutcustomerexperience.I have updatedsomethingbased oncustomerfeedback.I have seen acustomer-centric examplefrom anothercompany.I have useda customerjourney in aproject.I have personallyexperienced acustomer serviceinteraction in thepast two weeks.I have beensurprised bysomething Ilearned froma customer.I have putmyself in theshoes of atarget groupdifferent frommy own.I have askedthe question:“What would bemost valuablefor thecustomer?”I haveparticipated in ameeting wherecustomerneeds werediscussed.I haveparticipated inan A/B test orsimilarcustomer-focused testing.I have spokenwith sales,customer service,or support aboutwhat they hearfrom customers.I haveobserved howa customeruses ourservice.I havedocumenteda customerinsight insome format.I have said“we need totest this withrealcustomers.”I have arguedfor a solutionbased on thecustomer’sperspective.I have usedwords orexpressions thecustomerthemselvesuse.I have testedour serviceor product asif I were acustomer.I have praiseda colleaguefor customer-centricbehavior.I havehelped acustomersolve aproblem.I havesuggested animprovementbased on acustomerperspective.I have read acustomercomment orreviewonline.Free!I havepersonallyexperienced afrustratingservice as acustomer.I have beenpart of a projectwhere an ideawas rejecteddue to lowcustomer value.I have spokento or askedquestions to acustomer in thepast month.I have useddata orinsights froma customersurvey.I have reflectedon how ourservice impactsthe customer’sdaily life.I haveshared acustomerinsight withmy team.I have listenedto a customerinterview clipor audiorecording.I have takenpart in aworkshopfocused oncustomerexperience.I have readan article orbook aboutcustomerexperience.I have updatedsomethingbased oncustomerfeedback.I have seen acustomer-centric examplefrom anothercompany.I have useda customerjourney in aproject.I have personallyexperienced acustomer serviceinteraction in thepast two weeks.

CUSTOMER CENTRIC - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. I have been surprised by something I learned from a customer.
  2. I have put myself in the shoes of a target group different from my own.
  3. I have asked the question: “What would be most valuable for the customer?”
  4. I have participated in a meeting where customer needs were discussed.
  5. I have participated in an A/B test or similar customer-focused testing.
  6. I have spoken with sales, customer service, or support about what they hear from customers.
  7. I have observed how a customer uses our service.
  8. I have documented a customer insight in some format.
  9. I have said “we need to test this with real customers.”
  10. I have argued for a solution based on the customer’s perspective.
  11. I have used words or expressions the customer themselves use.
  12. I have tested our service or product as if I were a customer.
  13. I have praised a colleague for customer-centric behavior.
  14. I have helped a customer solve a problem.
  15. I have suggested an improvement based on a customer perspective.
  16. I have read a customer comment or review online.
  17. Free!
  18. I have personally experienced a frustrating service as a customer.
  19. I have been part of a project where an idea was rejected due to low customer value.
  20. I have spoken to or asked questions to a customer in the past month.
  21. I have used data or insights from a customer survey.
  22. I have reflected on how our service impacts the customer’s daily life.
  23. I have shared a customer insight with my team.
  24. I have listened to a customer interview clip or audio recording.
  25. I have taken part in a workshop focused on customer experience.
  26. I have read an article or book about customer experience.
  27. I have updated something based on customer feedback.
  28. I have seen a customer-centric example from another company.
  29. I have used a customer journey in a project.
  30. I have personally experienced a customer service interaction in the past two weeks.