I have readan article orbook aboutcustomerexperience.I haveparticipated in ameeting wherecustomerneeds werediscussed.I have updatedsomethingbased oncustomerfeedback.I have praiseda colleaguefor customer-centricbehavior.I have reflectedon how ourservice impactsthe customer’sdaily life.I have read acustomercomment orreviewonline.I have beensurprised bysomething Ilearned froma customer.I have askedthe question:“What would bemost valuablefor thecustomer?”I have useddata orinsights froma customersurvey.I havesuggested animprovementbased on acustomerperspective.I have spokento or askedquestions to acustomer in thepast month.I have spokenwith sales,customer service,or support aboutwhat they hearfrom customers.I have arguedfor a solutionbased on thecustomer’sperspective.I haveparticipated inan A/B test orsimilarcustomer-focused testing.I have usedwords orexpressions thecustomerthemselvesuse.I have listenedto a customerinterview clipor audiorecording.I have putmyself in theshoes of atarget groupdifferent frommy own.I have seen acustomer-centric examplefrom anothercompany.I have said“we need totest this withrealcustomers.”I have beenpart of a projectwhere an ideawas rejecteddue to lowcustomer value.I havepersonallyexperienced afrustratingservice as acustomer.I haveshared acustomerinsight withmy team.I have takenpart in aworkshopfocused oncustomerexperience.I havehelped acustomersolve aproblem.Free!I haveobserved howa customeruses ourservice.I havedocumenteda customerinsight insome format.I have testedour serviceor product asif I were acustomer.I have personallyexperienced acustomer serviceinteraction in thepast two weeks.I have useda customerjourney in aproject.I have readan article orbook aboutcustomerexperience.I haveparticipated in ameeting wherecustomerneeds werediscussed.I have updatedsomethingbased oncustomerfeedback.I have praiseda colleaguefor customer-centricbehavior.I have reflectedon how ourservice impactsthe customer’sdaily life.I have read acustomercomment orreviewonline.I have beensurprised bysomething Ilearned froma customer.I have askedthe question:“What would bemost valuablefor thecustomer?”I have useddata orinsights froma customersurvey.I havesuggested animprovementbased on acustomerperspective.I have spokento or askedquestions to acustomer in thepast month.I have spokenwith sales,customer service,or support aboutwhat they hearfrom customers.I have arguedfor a solutionbased on thecustomer’sperspective.I haveparticipated inan A/B test orsimilarcustomer-focused testing.I have usedwords orexpressions thecustomerthemselvesuse.I have listenedto a customerinterview clipor audiorecording.I have putmyself in theshoes of atarget groupdifferent frommy own.I have seen acustomer-centric examplefrom anothercompany.I have said“we need totest this withrealcustomers.”I have beenpart of a projectwhere an ideawas rejecteddue to lowcustomer value.I havepersonallyexperienced afrustratingservice as acustomer.I haveshared acustomerinsight withmy team.I have takenpart in aworkshopfocused oncustomerexperience.I havehelped acustomersolve aproblem.Free!I haveobserved howa customeruses ourservice.I havedocumenteda customerinsight insome format.I have testedour serviceor product asif I were acustomer.I have personallyexperienced acustomer serviceinteraction in thepast two weeks.I have useda customerjourney in aproject.

CUSTOMER CENTRIC - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. I have read an article or book about customer experience.
  2. I have participated in a meeting where customer needs were discussed.
  3. I have updated something based on customer feedback.
  4. I have praised a colleague for customer-centric behavior.
  5. I have reflected on how our service impacts the customer’s daily life.
  6. I have read a customer comment or review online.
  7. I have been surprised by something I learned from a customer.
  8. I have asked the question: “What would be most valuable for the customer?”
  9. I have used data or insights from a customer survey.
  10. I have suggested an improvement based on a customer perspective.
  11. I have spoken to or asked questions to a customer in the past month.
  12. I have spoken with sales, customer service, or support about what they hear from customers.
  13. I have argued for a solution based on the customer’s perspective.
  14. I have participated in an A/B test or similar customer-focused testing.
  15. I have used words or expressions the customer themselves use.
  16. I have listened to a customer interview clip or audio recording.
  17. I have put myself in the shoes of a target group different from my own.
  18. I have seen a customer-centric example from another company.
  19. I have said “we need to test this with real customers.”
  20. I have been part of a project where an idea was rejected due to low customer value.
  21. I have personally experienced a frustrating service as a customer.
  22. I have shared a customer insight with my team.
  23. I have taken part in a workshop focused on customer experience.
  24. I have helped a customer solve a problem.
  25. Free!
  26. I have observed how a customer uses our service.
  27. I have documented a customer insight in some format.
  28. I have tested our service or product as if I were a customer.
  29. I have personally experienced a customer service interaction in the past two weeks.
  30. I have used a customer journey in a project.