I have arguedfor a solutionbased on thecustomer’sperspective.I haveparticipated inan A/B test orsimilarcustomer-focused testing.I have praiseda colleaguefor customer-centricbehavior.I have personallyexperienced acustomer serviceinteraction in thepast two weeks.I have beensurprised bysomething Ilearned froma customer.I have useddata orinsights froma customersurvey.I havepersonallyexperienced afrustratingservice as acustomer.I havesuggested animprovementbased on acustomerperspective.I have reflectedon how ourservice impactsthe customer’sdaily life.I have spokenwith sales,customer service,or support aboutwhat they hearfrom customers.I have useda customerjourney in aproject.I haveobserved howa customeruses ourservice.I haveshared acustomerinsight withmy team.I have testedour serviceor product asif I were acustomer.I have takenpart in aworkshopfocused oncustomerexperience.I have usedwords orexpressions thecustomerthemselvesuse.I have askedthe question:“What would bemost valuablefor thecustomer?”I have updatedsomethingbased oncustomerfeedback.I have read acustomercomment orreviewonline.I have said“we need totest this withrealcustomers.”I have readan article orbook aboutcustomerexperience.I have seen acustomer-centric examplefrom anothercompany.I havedocumenteda customerinsight insome format.I have spokento or askedquestions to acustomer in thepast month.I have beenpart of a projectwhere an ideawas rejecteddue to lowcustomer value.Free!I have putmyself in theshoes of atarget groupdifferent frommy own.I haveparticipated in ameeting wherecustomerneeds werediscussed.I have listenedto a customerinterview clipor audiorecording.I havehelped acustomersolve aproblem.I have arguedfor a solutionbased on thecustomer’sperspective.I haveparticipated inan A/B test orsimilarcustomer-focused testing.I have praiseda colleaguefor customer-centricbehavior.I have personallyexperienced acustomer serviceinteraction in thepast two weeks.I have beensurprised bysomething Ilearned froma customer.I have useddata orinsights froma customersurvey.I havepersonallyexperienced afrustratingservice as acustomer.I havesuggested animprovementbased on acustomerperspective.I have reflectedon how ourservice impactsthe customer’sdaily life.I have spokenwith sales,customer service,or support aboutwhat they hearfrom customers.I have useda customerjourney in aproject.I haveobserved howa customeruses ourservice.I haveshared acustomerinsight withmy team.I have testedour serviceor product asif I were acustomer.I have takenpart in aworkshopfocused oncustomerexperience.I have usedwords orexpressions thecustomerthemselvesuse.I have askedthe question:“What would bemost valuablefor thecustomer?”I have updatedsomethingbased oncustomerfeedback.I have read acustomercomment orreviewonline.I have said“we need totest this withrealcustomers.”I have readan article orbook aboutcustomerexperience.I have seen acustomer-centric examplefrom anothercompany.I havedocumenteda customerinsight insome format.I have spokento or askedquestions to acustomer in thepast month.I have beenpart of a projectwhere an ideawas rejecteddue to lowcustomer value.Free!I have putmyself in theshoes of atarget groupdifferent frommy own.I haveparticipated in ameeting wherecustomerneeds werediscussed.I have listenedto a customerinterview clipor audiorecording.I havehelped acustomersolve aproblem.

CUSTOMER CENTRIC - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. I have argued for a solution based on the customer’s perspective.
  2. I have participated in an A/B test or similar customer-focused testing.
  3. I have praised a colleague for customer-centric behavior.
  4. I have personally experienced a customer service interaction in the past two weeks.
  5. I have been surprised by something I learned from a customer.
  6. I have used data or insights from a customer survey.
  7. I have personally experienced a frustrating service as a customer.
  8. I have suggested an improvement based on a customer perspective.
  9. I have reflected on how our service impacts the customer’s daily life.
  10. I have spoken with sales, customer service, or support about what they hear from customers.
  11. I have used a customer journey in a project.
  12. I have observed how a customer uses our service.
  13. I have shared a customer insight with my team.
  14. I have tested our service or product as if I were a customer.
  15. I have taken part in a workshop focused on customer experience.
  16. I have used words or expressions the customer themselves use.
  17. I have asked the question: “What would be most valuable for the customer?”
  18. I have updated something based on customer feedback.
  19. I have read a customer comment or review online.
  20. I have said “we need to test this with real customers.”
  21. I have read an article or book about customer experience.
  22. I have seen a customer-centric example from another company.
  23. I have documented a customer insight in some format.
  24. I have spoken to or asked questions to a customer in the past month.
  25. I have been part of a project where an idea was rejected due to low customer value.
  26. Free!
  27. I have put myself in the shoes of a target group different from my own.
  28. I have participated in a meeting where customer needs were discussed.
  29. I have listened to a customer interview clip or audio recording.
  30. I have helped a customer solve a problem.