I like this.I just don’tknow why.This isCONFUSINGThis is notnegotiable– it’s aMANDATE.But whereis theclaim?This isn’t onbrand — Ican’t tell youwhy, it justisn’t.FREE!I don't get it.Willconsumers?My partner/kid/ frienddidn’t get it.This willneverpass qual/ quant.Can wemake itmoreemotional?I’ll knowit whenI see it.This isgood, butit’s not 'thebrand'.Thisdoesn'tfeel "big".I need toseedifferentideas.This is notwrong – butcan we seeotherversions?The onething thatconcernsme here is...This isNOT anengagingidea.Thisdoesn’tfeel 360enough.We HAVE tohave do this– it’s acategoryrequirement.Let’s hearwhateveryoneelse thinksfirst.I like this.I just don’tknow why.This isCONFUSINGThis is notnegotiable– it’s aMANDATE.But whereis theclaim?This isn’t onbrand — Ican’t tell youwhy, it justisn’t.FREE!I don't get it.Willconsumers?My partner/kid/ frienddidn’t get it.This willneverpass qual/ quant.Can wemake itmoreemotional?I’ll knowit whenI see it.This isgood, butit’s not 'thebrand'.Thisdoesn'tfeel "big".I need toseedifferentideas.This is notwrong – butcan we seeotherversions?The onething thatconcernsme here is...This isNOT anengagingidea.Thisdoesn’tfeel 360enough.We HAVE tohave do this– it’s acategoryrequirement.Let’s hearwhateveryoneelse thinksfirst.

Creative Excellence: Card 01 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. I like this. I just don’t know why.
  2. This is CONFUSING
  3. This is not negotiable – it’s a MANDATE.
  4. But where is the claim?
  5. This isn’t on brand — I can’t tell you why, it just isn’t.
  6. FREE!
  7. I don't get it. Will consumers?
  8. My partner/ kid/ friend didn’t get it.
  9. This will never pass qual / quant.
  10. Can we make it more emotional?
  11. I’ll know it when I see it.
  12. This is good, but it’s not 'the brand'.
  13. This doesn't feel "big".
  14. I need to see different ideas.
  15. This is not wrong – but can we see other versions?
  16. The one thing that concerns me here is...
  17. This is NOT an engaging idea.
  18. This doesn’t feel 360 enough.
  19. We HAVE to have do this – it’s a category requirement.
  20. Let’s hear what everyone else thinks first.