Can wemake itmoreemotional?I’ll knowit whenI see it.The onething thatconcernsme here is...I like this.I just don’tknow why.Thisdoesn'tfeel "big".This is notnegotiable– it’s aMANDATE.This isgood, butit’s not 'thebrand'.I need toseedifferentideas.This isNOT anengagingidea.This isn’t onbrand — Ican’t tell youwhy, it justisn’t.I don't get it.Willconsumers?This is notwrong – butcan we seeotherversions?This willneverpass qual/ quant.This isCONFUSINGFREE!Thisdoesn’tfeel 360enough.We HAVE tohave do this– it’s acategoryrequirement.Let’s hearwhateveryoneelse thinksfirst.My partner/kid/ frienddidn’t get it.But whereis theclaim?Can wemake itmoreemotional?I’ll knowit whenI see it.The onething thatconcernsme here is...I like this.I just don’tknow why.Thisdoesn'tfeel "big".This is notnegotiable– it’s aMANDATE.This isgood, butit’s not 'thebrand'.I need toseedifferentideas.This isNOT anengagingidea.This isn’t onbrand — Ican’t tell youwhy, it justisn’t.I don't get it.Willconsumers?This is notwrong – butcan we seeotherversions?This willneverpass qual/ quant.This isCONFUSINGFREE!Thisdoesn’tfeel 360enough.We HAVE tohave do this– it’s acategoryrequirement.Let’s hearwhateveryoneelse thinksfirst.My partner/kid/ frienddidn’t get it.But whereis theclaim?

Creative Excellence: Card 01 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Can we make it more emotional?
  2. I’ll know it when I see it.
  3. The one thing that concerns me here is...
  4. I like this. I just don’t know why.
  5. This doesn't feel "big".
  6. This is not negotiable – it’s a MANDATE.
  7. This is good, but it’s not 'the brand'.
  8. I need to see different ideas.
  9. This is NOT an engaging idea.
  10. This isn’t on brand — I can’t tell you why, it just isn’t.
  11. I don't get it. Will consumers?
  12. This is not wrong – but can we see other versions?
  13. This will never pass qual / quant.
  14. This is CONFUSING
  15. FREE!
  16. This doesn’t feel 360 enough.
  17. We HAVE to have do this – it’s a category requirement.
  18. Let’s hear what everyone else thinks first.
  19. My partner/ kid/ friend didn’t get it.
  20. But where is the claim?