This isn’t onbrand — Ican’t tell youwhy, it justisn’t.This is notwrong – butcan we seeotherversions?Let’s hearwhateveryoneelse thinksfirst.Can wemake itmoreemotional?I don't get it.Willconsumers?This isCONFUSINGThis isgood, butit’s not 'thebrand'.I like this.I just don’tknow why.I need toseedifferentideas.Thisdoesn'tfeel "big".FREE!Thisdoesn’tfeel 360enough.But whereis theclaim?We HAVE tohave do this– it’s acategoryrequirement.This is notnegotiable– it’s aMANDATE.I’ll knowit whenI see it.This willneverpass qual/ quant.My partner/kid/ frienddidn’t get it.The onething thatconcernsme here is...This isNOT anengagingidea.This isn’t onbrand — Ican’t tell youwhy, it justisn’t.This is notwrong – butcan we seeotherversions?Let’s hearwhateveryoneelse thinksfirst.Can wemake itmoreemotional?I don't get it.Willconsumers?This isCONFUSINGThis isgood, butit’s not 'thebrand'.I like this.I just don’tknow why.I need toseedifferentideas.Thisdoesn'tfeel "big".FREE!Thisdoesn’tfeel 360enough.But whereis theclaim?We HAVE tohave do this– it’s acategoryrequirement.This is notnegotiable– it’s aMANDATE.I’ll knowit whenI see it.This willneverpass qual/ quant.My partner/kid/ frienddidn’t get it.The onething thatconcernsme here is...This isNOT anengagingidea.

Creative Excellence: Card 01 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. This isn’t on brand — I can’t tell you why, it just isn’t.
  2. This is not wrong – but can we see other versions?
  3. Let’s hear what everyone else thinks first.
  4. Can we make it more emotional?
  5. I don't get it. Will consumers?
  6. This is CONFUSING
  7. This is good, but it’s not 'the brand'.
  8. I like this. I just don’t know why.
  9. I need to see different ideas.
  10. This doesn't feel "big".
  11. FREE!
  12. This doesn’t feel 360 enough.
  13. But where is the claim?
  14. We HAVE to have do this – it’s a category requirement.
  15. This is not negotiable – it’s a MANDATE.
  16. I’ll know it when I see it.
  17. This will never pass qual / quant.
  18. My partner/ kid/ friend didn’t get it.
  19. The one thing that concerns me here is...
  20. This is NOT an engaging idea.