I need toseedifferentideas.Let’s hearwhateveryoneelse thinksfirst.The onething thatconcernsme here is...I don't get it.Willconsumers?Thisdoesn’tfeel 360enough.Can wemake itmoreemotional?This isgood, butit’s not 'thebrand'.This isCONFUSINGI like this.I just don’tknow why.But whereis theclaim?Thisdoesn'tfeel "big".This isn’t onbrand — Ican’t tell youwhy, it justisn’t.I’ll knowit whenI see it.We HAVE tohave do this– it’s acategoryrequirement.This willneverpass qual/ quant.This is notwrong – butcan we seeotherversions?FREE!This is notnegotiable– it’s aMANDATE.My partner/kid/ frienddidn’t get it.This isNOT anengagingidea.I need toseedifferentideas.Let’s hearwhateveryoneelse thinksfirst.The onething thatconcernsme here is...I don't get it.Willconsumers?Thisdoesn’tfeel 360enough.Can wemake itmoreemotional?This isgood, butit’s not 'thebrand'.This isCONFUSINGI like this.I just don’tknow why.But whereis theclaim?Thisdoesn'tfeel "big".This isn’t onbrand — Ican’t tell youwhy, it justisn’t.I’ll knowit whenI see it.We HAVE tohave do this– it’s acategoryrequirement.This willneverpass qual/ quant.This is notwrong – butcan we seeotherversions?FREE!This is notnegotiable– it’s aMANDATE.My partner/kid/ frienddidn’t get it.This isNOT anengagingidea.

Creative Excellence: Card 01 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. I need to see different ideas.
  2. Let’s hear what everyone else thinks first.
  3. The one thing that concerns me here is...
  4. I don't get it. Will consumers?
  5. This doesn’t feel 360 enough.
  6. Can we make it more emotional?
  7. This is good, but it’s not 'the brand'.
  8. This is CONFUSING
  9. I like this. I just don’t know why.
  10. But where is the claim?
  11. This doesn't feel "big".
  12. This isn’t on brand — I can’t tell you why, it just isn’t.
  13. I’ll know it when I see it.
  14. We HAVE to have do this – it’s a category requirement.
  15. This will never pass qual / quant.
  16. This is not wrong – but can we see other versions?
  17. FREE!
  18. This is not negotiable – it’s a MANDATE.
  19. My partner/ kid/ friend didn’t get it.
  20. This is NOT an engaging idea.