I don't get it.Willconsumers?We HAVE tohave do this– it’s acategoryrequirement.This isCONFUSINGThisdoesn'tfeel "big".This is notnegotiable– it’s aMANDATE.The onething thatconcernsme here is...I’ll knowit whenI see it.Let’s hearwhateveryoneelse thinksfirst.This isn’t onbrand — Ican’t tell youwhy, it justisn’t.This isgood, butit’s not 'thebrand'.I like this.I just don’tknow why.Can wemake itmoreemotional?But whereis theclaim?This isNOT anengagingidea.My partner/kid/ frienddidn’t get it.This willneverpass qual/ quant.This is notwrong – butcan we seeotherversions?I need toseedifferentideas.Thisdoesn’tfeel 360enough.FREE!I don't get it.Willconsumers?We HAVE tohave do this– it’s acategoryrequirement.This isCONFUSINGThisdoesn'tfeel "big".This is notnegotiable– it’s aMANDATE.The onething thatconcernsme here is...I’ll knowit whenI see it.Let’s hearwhateveryoneelse thinksfirst.This isn’t onbrand — Ican’t tell youwhy, it justisn’t.This isgood, butit’s not 'thebrand'.I like this.I just don’tknow why.Can wemake itmoreemotional?But whereis theclaim?This isNOT anengagingidea.My partner/kid/ frienddidn’t get it.This willneverpass qual/ quant.This is notwrong – butcan we seeotherversions?I need toseedifferentideas.Thisdoesn’tfeel 360enough.FREE!

Creative Excellence: Card 01 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. I don't get it. Will consumers?
  2. We HAVE to have do this – it’s a category requirement.
  3. This is CONFUSING
  4. This doesn't feel "big".
  5. This is not negotiable – it’s a MANDATE.
  6. The one thing that concerns me here is...
  7. I’ll know it when I see it.
  8. Let’s hear what everyone else thinks first.
  9. This isn’t on brand — I can’t tell you why, it just isn’t.
  10. This is good, but it’s not 'the brand'.
  11. I like this. I just don’t know why.
  12. Can we make it more emotional?
  13. But where is the claim?
  14. This is NOT an engaging idea.
  15. My partner/ kid/ friend didn’t get it.
  16. This will never pass qual / quant.
  17. This is not wrong – but can we see other versions?
  18. I need to see different ideas.
  19. This doesn’t feel 360 enough.
  20. FREE!