This isNOT anengagingidea.I need toseedifferentideas.I don't get it.Willconsumers?FREE!This isgood, butit’s not 'thebrand'.I’ll knowit whenI see it.This isn’t onbrand — Ican’t tell youwhy, it justisn’t.My partner/kid/ frienddidn’t get it.I like this.I just don’tknow why.This is notnegotiable– it’s aMANDATE.But whereis theclaim?This is notwrong – butcan we seeotherversions?Thisdoesn’tfeel 360enough.This isCONFUSINGThisdoesn'tfeel "big".Can wemake itmoreemotional?We HAVE tohave do this– it’s acategoryrequirement.This willneverpass qual/ quant.Let’s hearwhateveryoneelse thinksfirst.The onething thatconcernsme here is...This isNOT anengagingidea.I need toseedifferentideas.I don't get it.Willconsumers?FREE!This isgood, butit’s not 'thebrand'.I’ll knowit whenI see it.This isn’t onbrand — Ican’t tell youwhy, it justisn’t.My partner/kid/ frienddidn’t get it.I like this.I just don’tknow why.This is notnegotiable– it’s aMANDATE.But whereis theclaim?This is notwrong – butcan we seeotherversions?Thisdoesn’tfeel 360enough.This isCONFUSINGThisdoesn'tfeel "big".Can wemake itmoreemotional?We HAVE tohave do this– it’s acategoryrequirement.This willneverpass qual/ quant.Let’s hearwhateveryoneelse thinksfirst.The onething thatconcernsme here is...

Creative Excellence: Card 01 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. This is NOT an engaging idea.
  2. I need to see different ideas.
  3. I don't get it. Will consumers?
  4. FREE!
  5. This is good, but it’s not 'the brand'.
  6. I’ll know it when I see it.
  7. This isn’t on brand — I can’t tell you why, it just isn’t.
  8. My partner/ kid/ friend didn’t get it.
  9. I like this. I just don’t know why.
  10. This is not negotiable – it’s a MANDATE.
  11. But where is the claim?
  12. This is not wrong – but can we see other versions?
  13. This doesn’t feel 360 enough.
  14. This is CONFUSING
  15. This doesn't feel "big".
  16. Can we make it more emotional?
  17. We HAVE to have do this – it’s a category requirement.
  18. This will never pass qual / quant.
  19. Let’s hear what everyone else thinks first.
  20. The one thing that concerns me here is...