This isCONFUSINGLet’s hearwhateveryoneelse thinksfirst.FREE!I need toseedifferentideas.I’ll knowit whenI see it.This isNOT anengagingidea.My partner/kid/ frienddidn’t get it.This is notwrong – butcan we seeotherversions?But whereis theclaim?Thisdoesn’tfeel 360enough.This isn’t onbrand — Ican’t tell youwhy, it justisn’t.This isgood, butit’s not 'thebrand'.This is notnegotiable– it’s aMANDATE.Thisdoesn'tfeel "big".This willneverpass qual/ quant.I don't get it.Willconsumers?Can wemake itmoreemotional?The onething thatconcernsme here is...We HAVE tohave do this– it’s acategoryrequirement.I like this.I just don’tknow why.This isCONFUSINGLet’s hearwhateveryoneelse thinksfirst.FREE!I need toseedifferentideas.I’ll knowit whenI see it.This isNOT anengagingidea.My partner/kid/ frienddidn’t get it.This is notwrong – butcan we seeotherversions?But whereis theclaim?Thisdoesn’tfeel 360enough.This isn’t onbrand — Ican’t tell youwhy, it justisn’t.This isgood, butit’s not 'thebrand'.This is notnegotiable– it’s aMANDATE.Thisdoesn'tfeel "big".This willneverpass qual/ quant.I don't get it.Willconsumers?Can wemake itmoreemotional?The onething thatconcernsme here is...We HAVE tohave do this– it’s acategoryrequirement.I like this.I just don’tknow why.

Creative Excellence: Card 01 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. This is CONFUSING
  2. Let’s hear what everyone else thinks first.
  3. FREE!
  4. I need to see different ideas.
  5. I’ll know it when I see it.
  6. This is NOT an engaging idea.
  7. My partner/ kid/ friend didn’t get it.
  8. This is not wrong – but can we see other versions?
  9. But where is the claim?
  10. This doesn’t feel 360 enough.
  11. This isn’t on brand — I can’t tell you why, it just isn’t.
  12. This is good, but it’s not 'the brand'.
  13. This is not negotiable – it’s a MANDATE.
  14. This doesn't feel "big".
  15. This will never pass qual / quant.
  16. I don't get it. Will consumers?
  17. Can we make it more emotional?
  18. The one thing that concerns me here is...
  19. We HAVE to have do this – it’s a category requirement.
  20. I like this. I just don’t know why.