This is notnegotiable– it’s aMANDATE.FREE!This isn’t onbrand — Ican’t tell youwhy, it justisn’t.I don't get it.Willconsumers?This isNOT anengagingidea.This isgood, butit’s not 'thebrand'.I need toseedifferentideas.We HAVE tohave do this– it’s acategoryrequirement.I’ll knowit whenI see it.Let’s hearwhateveryoneelse thinksfirst.Thisdoesn'tfeel "big".The onething thatconcernsme here is...This isCONFUSINGMy partner/kid/ frienddidn’t get it.I like this.I just don’tknow why.Thisdoesn’tfeel 360enough.Can wemake itmoreemotional?But whereis theclaim?This is notwrong – butcan we seeotherversions?This willneverpass qual/ quant.This is notnegotiable– it’s aMANDATE.FREE!This isn’t onbrand — Ican’t tell youwhy, it justisn’t.I don't get it.Willconsumers?This isNOT anengagingidea.This isgood, butit’s not 'thebrand'.I need toseedifferentideas.We HAVE tohave do this– it’s acategoryrequirement.I’ll knowit whenI see it.Let’s hearwhateveryoneelse thinksfirst.Thisdoesn'tfeel "big".The onething thatconcernsme here is...This isCONFUSINGMy partner/kid/ frienddidn’t get it.I like this.I just don’tknow why.Thisdoesn’tfeel 360enough.Can wemake itmoreemotional?But whereis theclaim?This is notwrong – butcan we seeotherversions?This willneverpass qual/ quant.

Creative Excellence: Card 01 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. This is not negotiable – it’s a MANDATE.
  2. FREE!
  3. This isn’t on brand — I can’t tell you why, it just isn’t.
  4. I don't get it. Will consumers?
  5. This is NOT an engaging idea.
  6. This is good, but it’s not 'the brand'.
  7. I need to see different ideas.
  8. We HAVE to have do this – it’s a category requirement.
  9. I’ll know it when I see it.
  10. Let’s hear what everyone else thinks first.
  11. This doesn't feel "big".
  12. The one thing that concerns me here is...
  13. This is CONFUSING
  14. My partner/ kid/ friend didn’t get it.
  15. I like this. I just don’t know why.
  16. This doesn’t feel 360 enough.
  17. Can we make it more emotional?
  18. But where is the claim?
  19. This is not wrong – but can we see other versions?
  20. This will never pass qual / quant.