I like this.I just don’tknow why.I need toseedifferentideas.This isNOT anengagingidea.Can wemake itmoreemotional?Let’s hearwhateveryoneelse thinksfirst.I’ll knowit whenI see it.The onething thatconcernsme here is...My partner/kid/ frienddidn’t get it.Thisdoesn’tfeel 360enough.I don't get it.Willconsumers?This isCONFUSINGThis isgood, butit’s not 'thebrand'.This is notwrong – butcan we seeotherversions?This willneverpass qual/ quant.Thisdoesn'tfeel "big".But whereis theclaim?We HAVE tohave do this– it’s acategoryrequirement.FREE!This isn’t onbrand — Ican’t tell youwhy, it justisn’t.This is notnegotiable– it’s aMANDATE.I like this.I just don’tknow why.I need toseedifferentideas.This isNOT anengagingidea.Can wemake itmoreemotional?Let’s hearwhateveryoneelse thinksfirst.I’ll knowit whenI see it.The onething thatconcernsme here is...My partner/kid/ frienddidn’t get it.Thisdoesn’tfeel 360enough.I don't get it.Willconsumers?This isCONFUSINGThis isgood, butit’s not 'thebrand'.This is notwrong – butcan we seeotherversions?This willneverpass qual/ quant.Thisdoesn'tfeel "big".But whereis theclaim?We HAVE tohave do this– it’s acategoryrequirement.FREE!This isn’t onbrand — Ican’t tell youwhy, it justisn’t.This is notnegotiable– it’s aMANDATE.

Creative Excellence: Card 01 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. I like this. I just don’t know why.
  2. I need to see different ideas.
  3. This is NOT an engaging idea.
  4. Can we make it more emotional?
  5. Let’s hear what everyone else thinks first.
  6. I’ll know it when I see it.
  7. The one thing that concerns me here is...
  8. My partner/ kid/ friend didn’t get it.
  9. This doesn’t feel 360 enough.
  10. I don't get it. Will consumers?
  11. This is CONFUSING
  12. This is good, but it’s not 'the brand'.
  13. This is not wrong – but can we see other versions?
  14. This will never pass qual / quant.
  15. This doesn't feel "big".
  16. But where is the claim?
  17. We HAVE to have do this – it’s a category requirement.
  18. FREE!
  19. This isn’t on brand — I can’t tell you why, it just isn’t.
  20. This is not negotiable – it’s a MANDATE.