I don't get it.Willconsumers?But whereis theclaim?Thisdoesn'tfeel "big".My partner/kid/ frienddidn’t get it.We HAVE tohave do this– it’s acategoryrequirement.This isNOT anengagingidea.Let’s hearwhateveryoneelse thinksfirst.This isCONFUSINGFREE!This isgood, butit’s not 'thebrand'.Thisdoesn’tfeel 360enough.This isn’t onbrand — Ican’t tell youwhy, it justisn’t.I need toseedifferentideas.Can wemake itmoreemotional?This is notnegotiable– it’s aMANDATE.The onething thatconcernsme here is...This is notwrong – butcan we seeotherversions?This willneverpass qual/ quant.I like this.I just don’tknow why.I’ll knowit whenI see it.I don't get it.Willconsumers?But whereis theclaim?Thisdoesn'tfeel "big".My partner/kid/ frienddidn’t get it.We HAVE tohave do this– it’s acategoryrequirement.This isNOT anengagingidea.Let’s hearwhateveryoneelse thinksfirst.This isCONFUSINGFREE!This isgood, butit’s not 'thebrand'.Thisdoesn’tfeel 360enough.This isn’t onbrand — Ican’t tell youwhy, it justisn’t.I need toseedifferentideas.Can wemake itmoreemotional?This is notnegotiable– it’s aMANDATE.The onething thatconcernsme here is...This is notwrong – butcan we seeotherversions?This willneverpass qual/ quant.I like this.I just don’tknow why.I’ll knowit whenI see it.

Creative Excellence: Card 01 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. I don't get it. Will consumers?
  2. But where is the claim?
  3. This doesn't feel "big".
  4. My partner/ kid/ friend didn’t get it.
  5. We HAVE to have do this – it’s a category requirement.
  6. This is NOT an engaging idea.
  7. Let’s hear what everyone else thinks first.
  8. This is CONFUSING
  9. FREE!
  10. This is good, but it’s not 'the brand'.
  11. This doesn’t feel 360 enough.
  12. This isn’t on brand — I can’t tell you why, it just isn’t.
  13. I need to see different ideas.
  14. Can we make it more emotional?
  15. This is not negotiable – it’s a MANDATE.
  16. The one thing that concerns me here is...
  17. This is not wrong – but can we see other versions?
  18. This will never pass qual / quant.
  19. I like this. I just don’t know why.
  20. I’ll know it when I see it.