Can wemake itmoreemotional?This isgood, butit’s not 'thebrand'.Thisdoesn'tfeel "big".We HAVE tohave do this– it’s acategoryrequirement.This is notwrong – butcan we seeotherversions?But whereis theclaim?The onething thatconcernsme here is...I’ll knowit whenI see it.I like this.I just don’tknow why.FREE!This isNOT anengagingidea.I need toseedifferentideas.Let’s hearwhateveryoneelse thinksfirst.This is notnegotiable– it’s aMANDATE.This isn’t onbrand — Ican’t tell youwhy, it justisn’t.This willneverpass qual/ quant.This isCONFUSINGMy partner/kid/ frienddidn’t get it.I don't get it.Willconsumers?Thisdoesn’tfeel 360enough.Can wemake itmoreemotional?This isgood, butit’s not 'thebrand'.Thisdoesn'tfeel "big".We HAVE tohave do this– it’s acategoryrequirement.This is notwrong – butcan we seeotherversions?But whereis theclaim?The onething thatconcernsme here is...I’ll knowit whenI see it.I like this.I just don’tknow why.FREE!This isNOT anengagingidea.I need toseedifferentideas.Let’s hearwhateveryoneelse thinksfirst.This is notnegotiable– it’s aMANDATE.This isn’t onbrand — Ican’t tell youwhy, it justisn’t.This willneverpass qual/ quant.This isCONFUSINGMy partner/kid/ frienddidn’t get it.I don't get it.Willconsumers?Thisdoesn’tfeel 360enough.

Creative Excellence: Card 01 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Can we make it more emotional?
  2. This is good, but it’s not 'the brand'.
  3. This doesn't feel "big".
  4. We HAVE to have do this – it’s a category requirement.
  5. This is not wrong – but can we see other versions?
  6. But where is the claim?
  7. The one thing that concerns me here is...
  8. I’ll know it when I see it.
  9. I like this. I just don’t know why.
  10. FREE!
  11. This is NOT an engaging idea.
  12. I need to see different ideas.
  13. Let’s hear what everyone else thinks first.
  14. This is not negotiable – it’s a MANDATE.
  15. This isn’t on brand — I can’t tell you why, it just isn’t.
  16. This will never pass qual / quant.
  17. This is CONFUSING
  18. My partner/ kid/ friend didn’t get it.
  19. I don't get it. Will consumers?
  20. This doesn’t feel 360 enough.