This isNOT anengagingidea.Let’s hearwhateveryoneelse thinksfirst.I don't get it.Willconsumers?The onething thatconcernsme here is...I need toseedifferentideas.This isgood, butit’s not 'thebrand'.This willneverpass qual/ quant.I’ll knowit whenI see it.FREE!My partner/kid/ frienddidn’t get it.This is notnegotiable– it’s aMANDATE.Can wemake itmoreemotional?This isCONFUSINGThis isn’t onbrand — Ican’t tell youwhy, it justisn’t.We HAVE tohave do this– it’s acategoryrequirement.Thisdoesn’tfeel 360enough.I like this.I just don’tknow why.Thisdoesn'tfeel "big".This is notwrong – butcan we seeotherversions?But whereis theclaim?This isNOT anengagingidea.Let’s hearwhateveryoneelse thinksfirst.I don't get it.Willconsumers?The onething thatconcernsme here is...I need toseedifferentideas.This isgood, butit’s not 'thebrand'.This willneverpass qual/ quant.I’ll knowit whenI see it.FREE!My partner/kid/ frienddidn’t get it.This is notnegotiable– it’s aMANDATE.Can wemake itmoreemotional?This isCONFUSINGThis isn’t onbrand — Ican’t tell youwhy, it justisn’t.We HAVE tohave do this– it’s acategoryrequirement.Thisdoesn’tfeel 360enough.I like this.I just don’tknow why.Thisdoesn'tfeel "big".This is notwrong – butcan we seeotherversions?But whereis theclaim?

Creative Excellence: Card 01 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. This is NOT an engaging idea.
  2. Let’s hear what everyone else thinks first.
  3. I don't get it. Will consumers?
  4. The one thing that concerns me here is...
  5. I need to see different ideas.
  6. This is good, but it’s not 'the brand'.
  7. This will never pass qual / quant.
  8. I’ll know it when I see it.
  9. FREE!
  10. My partner/ kid/ friend didn’t get it.
  11. This is not negotiable – it’s a MANDATE.
  12. Can we make it more emotional?
  13. This is CONFUSING
  14. This isn’t on brand — I can’t tell you why, it just isn’t.
  15. We HAVE to have do this – it’s a category requirement.
  16. This doesn’t feel 360 enough.
  17. I like this. I just don’t know why.
  18. This doesn't feel "big".
  19. This is not wrong – but can we see other versions?
  20. But where is the claim?