This isgood, butit’s not 'thebrand'.We HAVE tohave do this– it’s acategoryrequirement.The onething thatconcernsme here is...Let’s hearwhateveryoneelse thinksfirst.My partner/kid/ frienddidn’t get it.This isNOT anengagingidea.This willneverpass qual/ quant.Can wemake itmoreemotional?This is notnegotiable– it’s aMANDATE.I need toseedifferentideas.But whereis theclaim?I’ll knowit whenI see it.This is notwrong – butcan we seeotherversions?I don't get it.Willconsumers?Thisdoesn'tfeel "big".Thisdoesn’tfeel 360enough.This isn’t onbrand — Ican’t tell youwhy, it justisn’t.FREE!I like this.I just don’tknow why.This isCONFUSINGThis isgood, butit’s not 'thebrand'.We HAVE tohave do this– it’s acategoryrequirement.The onething thatconcernsme here is...Let’s hearwhateveryoneelse thinksfirst.My partner/kid/ frienddidn’t get it.This isNOT anengagingidea.This willneverpass qual/ quant.Can wemake itmoreemotional?This is notnegotiable– it’s aMANDATE.I need toseedifferentideas.But whereis theclaim?I’ll knowit whenI see it.This is notwrong – butcan we seeotherversions?I don't get it.Willconsumers?Thisdoesn'tfeel "big".Thisdoesn’tfeel 360enough.This isn’t onbrand — Ican’t tell youwhy, it justisn’t.FREE!I like this.I just don’tknow why.This isCONFUSING

Creative Excellence: Card 01 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. This is good, but it’s not 'the brand'.
  2. We HAVE to have do this – it’s a category requirement.
  3. The one thing that concerns me here is...
  4. Let’s hear what everyone else thinks first.
  5. My partner/ kid/ friend didn’t get it.
  6. This is NOT an engaging idea.
  7. This will never pass qual / quant.
  8. Can we make it more emotional?
  9. This is not negotiable – it’s a MANDATE.
  10. I need to see different ideas.
  11. But where is the claim?
  12. I’ll know it when I see it.
  13. This is not wrong – but can we see other versions?
  14. I don't get it. Will consumers?
  15. This doesn't feel "big".
  16. This doesn’t feel 360 enough.
  17. This isn’t on brand — I can’t tell you why, it just isn’t.
  18. FREE!
  19. I like this. I just don’t know why.
  20. This is CONFUSING