Thisdoesn’tfeel 360enough.I don't get it.Willconsumers?Let’s hearwhateveryoneelse thinksfirst.This isn’t onbrand — Ican’t tell youwhy, it justisn’t.We HAVE tohave do this– it’s acategoryrequirement.This is notnegotiable– it’s aMANDATE.The onething thatconcernsme here is...I’ll knowit whenI see it.This isgood, butit’s not 'thebrand'.FREE!This isCONFUSINGThisdoesn'tfeel "big".But whereis theclaim?I like this.I just don’tknow why.I need toseedifferentideas.This willneverpass qual/ quant.My partner/kid/ frienddidn’t get it.This isNOT anengagingidea.This is notwrong – butcan we seeotherversions?Can wemake itmoreemotional?Thisdoesn’tfeel 360enough.I don't get it.Willconsumers?Let’s hearwhateveryoneelse thinksfirst.This isn’t onbrand — Ican’t tell youwhy, it justisn’t.We HAVE tohave do this– it’s acategoryrequirement.This is notnegotiable– it’s aMANDATE.The onething thatconcernsme here is...I’ll knowit whenI see it.This isgood, butit’s not 'thebrand'.FREE!This isCONFUSINGThisdoesn'tfeel "big".But whereis theclaim?I like this.I just don’tknow why.I need toseedifferentideas.This willneverpass qual/ quant.My partner/kid/ frienddidn’t get it.This isNOT anengagingidea.This is notwrong – butcan we seeotherversions?Can wemake itmoreemotional?

Creative Excellence: Card 01 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. This doesn’t feel 360 enough.
  2. I don't get it. Will consumers?
  3. Let’s hear what everyone else thinks first.
  4. This isn’t on brand — I can’t tell you why, it just isn’t.
  5. We HAVE to have do this – it’s a category requirement.
  6. This is not negotiable – it’s a MANDATE.
  7. The one thing that concerns me here is...
  8. I’ll know it when I see it.
  9. This is good, but it’s not 'the brand'.
  10. FREE!
  11. This is CONFUSING
  12. This doesn't feel "big".
  13. But where is the claim?
  14. I like this. I just don’t know why.
  15. I need to see different ideas.
  16. This will never pass qual / quant.
  17. My partner/ kid/ friend didn’t get it.
  18. This is NOT an engaging idea.
  19. This is not wrong – but can we see other versions?
  20. Can we make it more emotional?