This isCONFUSINGThisdoesn'tfeel "big".FREE!My partner/kid/ frienddidn’t get it.We HAVE tohave do this– it’s acategoryrequirement.I’ll knowit whenI see it.This isNOT anengagingidea.Thisdoesn’tfeel 360enough.I need toseedifferentideas.I don't get it.Willconsumers?But whereis theclaim?This isgood, butit’s not 'thebrand'.I like this.I just don’tknow why.This is notnegotiable– it’s aMANDATE.Let’s hearwhateveryoneelse thinksfirst.This is notwrong – butcan we seeotherversions?Can wemake itmoreemotional?This isn’t onbrand — Ican’t tell youwhy, it justisn’t.The onething thatconcernsme here is...This willneverpass qual/ quant.This isCONFUSINGThisdoesn'tfeel "big".FREE!My partner/kid/ frienddidn’t get it.We HAVE tohave do this– it’s acategoryrequirement.I’ll knowit whenI see it.This isNOT anengagingidea.Thisdoesn’tfeel 360enough.I need toseedifferentideas.I don't get it.Willconsumers?But whereis theclaim?This isgood, butit’s not 'thebrand'.I like this.I just don’tknow why.This is notnegotiable– it’s aMANDATE.Let’s hearwhateveryoneelse thinksfirst.This is notwrong – butcan we seeotherversions?Can wemake itmoreemotional?This isn’t onbrand — Ican’t tell youwhy, it justisn’t.The onething thatconcernsme here is...This willneverpass qual/ quant.

Creative Excellence: Card 01 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. This is CONFUSING
  2. This doesn't feel "big".
  3. FREE!
  4. My partner/ kid/ friend didn’t get it.
  5. We HAVE to have do this – it’s a category requirement.
  6. I’ll know it when I see it.
  7. This is NOT an engaging idea.
  8. This doesn’t feel 360 enough.
  9. I need to see different ideas.
  10. I don't get it. Will consumers?
  11. But where is the claim?
  12. This is good, but it’s not 'the brand'.
  13. I like this. I just don’t know why.
  14. This is not negotiable – it’s a MANDATE.
  15. Let’s hear what everyone else thinks first.
  16. This is not wrong – but can we see other versions?
  17. Can we make it more emotional?
  18. This isn’t on brand — I can’t tell you why, it just isn’t.
  19. The one thing that concerns me here is...
  20. This will never pass qual / quant.