I’ll knowit whenI see it.Can wemake itmoreemotional?FREE!We HAVE tohave do this– it’s acategoryrequirement.I don't get it.Willconsumers?Thisdoesn’tfeel 360enough.But whereis theclaim?Let’s hearwhateveryoneelse thinksfirst.My partner/kid/ frienddidn’t get it.This isgood, butit’s not 'thebrand'.I need toseedifferentideas.This willneverpass qual/ quant.This is notnegotiable– it’s aMANDATE.This is notwrong – butcan we seeotherversions?This isNOT anengagingidea.I like this.I just don’tknow why.Thisdoesn'tfeel "big".This isn’t onbrand — Ican’t tell youwhy, it justisn’t.The onething thatconcernsme here is...This isCONFUSINGI’ll knowit whenI see it.Can wemake itmoreemotional?FREE!We HAVE tohave do this– it’s acategoryrequirement.I don't get it.Willconsumers?Thisdoesn’tfeel 360enough.But whereis theclaim?Let’s hearwhateveryoneelse thinksfirst.My partner/kid/ frienddidn’t get it.This isgood, butit’s not 'thebrand'.I need toseedifferentideas.This willneverpass qual/ quant.This is notnegotiable– it’s aMANDATE.This is notwrong – butcan we seeotherversions?This isNOT anengagingidea.I like this.I just don’tknow why.Thisdoesn'tfeel "big".This isn’t onbrand — Ican’t tell youwhy, it justisn’t.The onething thatconcernsme here is...This isCONFUSING

Creative Excellence: Card 01 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. I’ll know it when I see it.
  2. Can we make it more emotional?
  3. FREE!
  4. We HAVE to have do this – it’s a category requirement.
  5. I don't get it. Will consumers?
  6. This doesn’t feel 360 enough.
  7. But where is the claim?
  8. Let’s hear what everyone else thinks first.
  9. My partner/ kid/ friend didn’t get it.
  10. This is good, but it’s not 'the brand'.
  11. I need to see different ideas.
  12. This will never pass qual / quant.
  13. This is not negotiable – it’s a MANDATE.
  14. This is not wrong – but can we see other versions?
  15. This is NOT an engaging idea.
  16. I like this. I just don’t know why.
  17. This doesn't feel "big".
  18. This isn’t on brand — I can’t tell you why, it just isn’t.
  19. The one thing that concerns me here is...
  20. This is CONFUSING