This bingo card has 7 images and 20 words: The one thing that concerns me here is..., But where is the claim?, This is not wrong – but can we see other versions?, This is NOT an engaging idea., This is CONFUSING, We HAVE to have do this – it’s a category requirement., This is not negotiable – it’s a MANDATE., I’ll know it when I see it., My partner/ kid/ friend didn’t get it., This doesn’t feel 360 enough., This isn’t on brand — I can’t tell you why, it just isn’t., Can we make it more emotional?, Let’s hear what everyone else thinks first., I like this. I just don’t know why., This is good, but it’s not 'the brand'., FREE!, I need to see different ideas., This will never pass qual / quant., I don't get it. Will consumers? and This doesn't feel "big"..
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